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Commercial

United Kingdom

As a business operating in today’s increasingly regulated markets, you need to manage your commercial risk while achieving your business objectives. Your success is built upon the effectiveness and robustness of your relationships with third parties, whether they are your customers, suppliers or intermediaries. Contractual arrangements attuned to the sectors and markets in which you operate are key.

Whether you require advice on supply arrangements, services agreements, technology or telecommunications contracts, IP licensing, manufacturing agreements, consumer arrangements, software licensing, outsourcing or any other bespoke commercial arrangement, our specialists can guide you towards the best business outcome for you.

We are market-leading practitioners, and have shaped many of the landmark deals in the various sectors which we serve. This means that we do not simply counsel our clients on how to paper their transactions, but work with them from the start to come up with the structure which is most effective for them, and share with them our experience of the many other deals we have executed.

Our commercial lawyers also benefit from the support of colleagues expert in complementary legal areas. Tax lawyers ensure that contracts are tax-efficient and that any liability is properly allocated between the parties. Competition law specialists enable contracts to exploit rights or distribute products as effectively as possible, within the constraints of an ever-changing legal and regulatory framework.

We don't distinguish "legal points" and "commercial points". If an issue is relevant to the deal we are working on then we will understand it and help our clients to resolve it. We also understand that contracts are important for our clients, and time-pressured. Our clients don't need to explain to us that something is urgent or critical; we know already.

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CMS stands out for its global reach and sector focus. The 'can do' team has a 'great understanding of the legal position, the deal, the commercial reality and the regulatory framework'.

Legal 500 UK, 2015

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    Advertising, Marketing & Sponsorship

    The advertising and marketing sector is diverse and dynamic, with creativity and resourcefulness at its heart. We bring that same spirit to the work we do for our clients in the sector. We assist a range of clients - small to large - across the sector above, below and through the line, including brands, agencies and publishers.   

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    Commercial Contracts

    Commercial contracts are the fundamental basis upon which any business develops and grows. Getting it wrong can have serious consequences for your business. Whether the agreements relevant to your business concern the procurement or the supply of goods, technology, information or services, or your business processes such as licensing, distribution, agency and resale, you will need legal advisers who understand your commercial imperatives and can deliver results efficiently and cost-effectively based on market knowledge and experience.

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    Data Protection & Freedom of Information

    The EU data protection landscape is shifting with a radical new regulatory framework on the horizon. Our global data protection expertise allows us to handle the very largest and most complex multi-jurisdictional matters. 

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    Outsourcing

    Many organisations look to outsource business functions to help drive their business’ growth, achieve quality improvements, increase efficiency and manage costs. The decision to outsource elements of a business is often complex - finding the right service provider, ensuring the right set up, contracting for appropriate performance incentives and ensuring good governance are just a few of the considerations.

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    Law-Now: Com­mer­cial

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    11 September 2020
    Sup­ply chains – Con­tin­gency plan­ning for fu­ture dis­rup­tions
    Re­bound & Re­mod­el - Sup­ply chains – Con­tin­gency plan­ning for fu­ture dis­rup­tion. Re­bound & Re­mod­el in­sight pa­per from CMS.
    22 July 2020
    CMS Ex­pert Guide to e-sig­na­tures in com­mer­cial con­tracts
    This CMS Ex­pert Guide fo­cuses on com­mer­cial con­tracts where elec­tron­ic sig­na­tures are used. It in­cludes an over­view that com­pares the dif­fer­ent leg­al situ­ations and uses of e-sig­na­tures across each of the in­ter­na­tion­al jur­is­dic­tions.
    10 November 2020
    Risk Es­sen­tials: Fu­ture Fa­cing Com­mer­cial Con­tracts
    In this we­bin­ar, we will take a look at some sig­ni­fic­ant trends and is­sues fa­cing com­mer­cial con­tract parties in the post-COV­ID world.
    27 October 2020
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    02 June 2020
    CMS Ex­pert Guide to pay­ment term le­gis­la­tion
    12 November 2020
    We­bin­ar: Q&A with ASA Chief Ex­ec­ut­ive, Guy Park­er
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    27 October 2020
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    5 August 2020
    The data se­cur­ity per­ils of home work­ing
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    21 May 2020
    CMS Ex­pert Guide to autonom­ous vehicles (AVs)
    This CMS Ex­pert Guide brings to­geth­er ana­lys­is from leg­al ex­perts across our in­ter­na­tion­al net­work on the leg­al re­quire­ments that must be ob­served for test­ing and us­ing AVs at dif­fer­ent levels of auto­ma­tion.
    19 November 2020
    We­bin­ar: ASA round-up
    Re­pla­cing our usu­al an­nu­al Ad­vert­ising & Mar­ket­ing Con­fer­ence, we're de­lighted to in­vite you to our new series of on­line events provid­ing up­dates on leg­al and reg­u­lat­ory is­sues af­fect­ing the ad­vert­ising and mar­ket­ing sec­tor.
    26 October 2020
    Pre­par­ing for pub­lic pro­cure­ment post-Brexit
    The UK left the European Uni­on on 31 Janu­ary 2020. Un­der the terms of the EU-UK With­draw­al Agree­ment, the cur­rent EU pub­lic pro­cure­ment rules have con­tin­ued in force in the UK dur­ing an 11 month trans­ition...