Home / Europe / United Kingdom / Consumer Products

Consumer Products

CMS supports each step of the consumer value chain, from the factory floor all the way to the shop door (or the customer’s front door). We help consumer facing companies create, deliver, and sell their goods, protecting their innovation and market position every step of the way.

We support our clients on new manufacturing and R&D projects. We protect their hard-earned IP and valued brands. We advise them on the hugely complex technology, logistics and fulfilment contracts that underpin how goods reach shops and customers. We help them manage vast store portfolios. We help get them get online, selling D2C. We help them get digitised and make the most of adtech. We help them navigate the rules that govern product safety and customer engagement. We protect them when crises hit, or prevent them altogether. And we help them grow through transformative partnerships and M&A.

Our expertise is reflected both in our Tier 1 ranking for Consumer & Retail (Legal 500) and in the clients who trust us with their most sensitive and strategic matters. We work with top FMCG companies like Nestlé and Unilever, leading retailers such as Marks & Spencer, Sainsbury’s, Dune, and Yoox Net-A-Porter, and top fashion and luxury brands including French Connection, Barbour and Stella McCartney.

Choose an area

network of blue led lights
Consumer Protection Defence
CMS has unparalleled expertise of successfully advising clients in CMA consumer investigations and enforcement actions, having been appointed to defen
red, purple and brown tailor dummies
Fashion & Luxury
Our specialist Fashion and Luxury practice – part of our Tier 1 ranked Consumer & Retail team (Legal 500) - helps both luxury and high stree
empty wine glasses on a wooden table
Food & Drink
CMS’ Food & Drink group brings together both specialist food lawyers and sector experts to create a one-stop-shop for issues relating to the
palette of coloured eyeshadows
Health & Beauty
At CMS our specialist Health & Beauty practice brings together experts from throughout the firm and across our Tier 1 ranked Consumer & Retail
two green apples and glasses of water sitting on a kitchen bunker
Household Goods
CMS’ dedicated Household group - part of our Tier 1 ranked Consumer & Retail team (Legal 500) - brings together sector experts from across C
robots assembling a car
CMS’ dedicated Manufacturing Group brings together industry experts from across CMS, in the UK and internationally, who have extensive experienc
Sustainable shopping concept 925x290
Pre-loved, circular, second-hand: however you describe it, the resale industry has experienced huge growth online in recent years. CMS is one of the f
Blurred walkers walking through a shopping mall
CMS is one of the few firms to join the dots across each element of the retail value chain – from the factory all the way to the shop floor (or
Taking Stock 2024
Consumer brands and retailers are moving through a transformative era marked by significant macroeconomic challenges, rapid digital evolution, and an escalating commitment to sustainability. Our an­nu­al Tak­ing...
CMS’ interactive Digital Markets, Competition and Consumer law regulatory...
Welcome to CMS’ interactive Digital Markets, Competition and Consumer law regulatory hub. Here you will find all of the resources you need on the landmark Digital Markets, Competition and Consumers Act 2024 (DMCC Act) and the UK’s evolving regulatory landscape as this new legislation enters into force.
Technology Transformation - Consumer Products & Retail
Digitalisation has transformed how consumer products are manufactured, distributed and sold. The push to maintain a competitive advantage, drives increased investment in new technologies. This investment may reduce operational cost and ease the retention of legacy systems, but what challenges arise and how do businesses approach the changing risk profile?This report is a deep dive into data first produced for the re­port Tech­no­logy Transformation: Managing Risks in a Changing Landscape. In the original report we surveyed over 500 corporate counsel and risk managers from multiple industries across the world. Here, we look in detail at the 75 respondents surveyed in the consumer and retail sector, and their perspectives on the risks associated with busi­ness-crit­ic­al technologies, including emerging technologies. Our survey shows that businesses across the sector, whether retailers or manufacturers, have the same concerns but the influences on the adoption of technology, the resulting risks, and the approaches taken to mitigate or resolve those risks vary depending on whether or not the business involves a direct sales relationship with the consumer. Download the consumer and retail sector report now to read about: Drivers of technology adoption in the consumer and retail sectorNew risks emerging and traditional barriers to risk man­age­ment­Cur­rent technology risks in the consumer and retail sectorFuture risks and measures to deal with themPreferred approaches to technology dispute resolution for the consumer and retail sector


Recommerce Reads – Innovating resale: AI considerations for online second-hand...
Recent advances in artificial intelligence (“AI”), including in relation to generative AI tools, mean that AI-related stories have become front page news.AI presents a number of benefits and opportunities...
ASA rules against EA gaming ad
On 10 July 2024, the Advertising Standards Authority (the “ASA”) issued a ruling against Electronic Arts Ltd t/a EA for featuring a misleading gaming ad that failed to make adequately clear that the...
Cannabis law and legislation in the UK
Medical use It is in principle lawful to produce, supply, offer to supply, import, export, have in possession or cultivate (in the case of the plant) cannabis products, including medicinal products...
Recommerce Reads - Love is in the air: sponsorship deals for the rise of...
For those readers familiar with our Recommerce Reads series, you will know that the second-hand industry is becoming part of the mainstream online consumer experience. The number of new entrants to this...
Automated Vehicles Act 2024: A deeper dive into its key implications for...
The Automated Vehicles Act 2024 (the “Act”) received Royal Assent on 20 May 2024. The Act is intended to provide a legal framework for the safe deployment and operation of self-driving vehicles on...
Countdown to UKCA compliance: changes in construction product marking
It is time to prepare for changes in construction products, as there is only one year remaining until CE marking (which stands for Conformité Européenne) will no longer be recognised as the compliance...
EU anti-dumping investigation of Chinese, Korean, Taiwanese, and Thai epoxy...
On 1 July 2024, the EU opened an anti-dumping investigation concerning EU imports of epoxy resins originating in the People’s Republic of China, the Republic of Korea, Taiwan and Thailand which could...
Updated CMS Expert Guide to Cannabis law and legislation
CMS Expert Guide on cannabis law and legislation gives stakeholders detailed and updated information on the latest developments in cannabis regulation in key markets.  The Guide now covers 33 jurisdictions...
CMS Consumer & Retail Conference – Certainly Uncertain
 At this year's conference we explore the unpredictability of the issues facing the sector, amid economic, legal, regulatory and potential political change. Our conference will help you navigate the risks and opportunities presented by this certainly uncertain future and consider how brands and retailers can look to adapt and evolve. As always, this year’s conference will deliver practical, commercial and topical food for thought, as well as the opportunity to network with your peers. Join us at our London office to hear from an exciting line up of CMS lawyers and industry experts, including Richard Lim of Retail Economics and Dr Eliza Filby, specialist in generational change and contemporary values. Agenda  Introduction - Tom Scourfield & Katie Nagy de Nagybaczon, CM­SEco­nom­ic Outlook - Richard Lim, Retail EconomicsDigital Markets, Competition and Consumer Act - the biggest shake-up to competition and consumer law in decades - Stuart Helmer & Neil Baylis, CMSModern Slavery and Corporate Sustainability - Anna Cope & Stephanie Lodola, CMSBreakKeep Calm and Carry On! A practical guide to the EU AI Act and what you need to know to comply - Ben Hitchens & Sarah Hopton, CMSStrategic Litigation Risk - Kenny Henderson & Tim Sales, CM­SIn­tergen­er­a­tion­al Consumer Loyalty - Dr Eliza FilbyClosing remarks and lunch
Recommerce Reads - Navigating green claims without greenwashing
Online second-hand retail is on the rise, with increasingly eco-conscious consumers considering how they can shop more sustainably to reduce their fashion footprint. The Ethical Consumer and The Co-operative...
EU anti-dumping investigation of Chinese decor paper imports
On 14 June 2024, the EU opened an anti-dumping in­vest­ig­a­tion con­cern­ing EU imports of decor paper originating in the People’s Republic of China, which could lead to substantial anti-dumping duties...
Recommerce Reads - The Resale Revolution: key legal watch-outs for the...
Pre-loved, circular, second-hand: however you describe it, the resale industry has experienced huge growth in recent years, with opportunities for businesses and consumers alike. Particular growth has...