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Consumer Products

CMS supports each step of the consumer value chain, from the factory floor all the way to the shop door (or the customer’s front door). We help consumer facing companies create, deliver, and sell their goods, protecting their innovation and market position every step of the way.

We support our clients on new manufacturing and R&D projects. We protect their hard-earned IP and valued brands. We advise them on the hugely complex technology, logistics and fulfilment contracts that underpin how goods reach shops and customers. We help them manage vast store portfolios. We help get them get online, selling D2C. We help them get digitised and make the most of adtech. We help them navigate the rules that govern product safety and customer engagement. We protect them when crises hit, or prevent them altogether. And we help them grow through transformative partnerships and M&A.

Our expertise is reflected both in our Tier 1 ranking for Consumer & Retail (Legal 500) and in the clients who trust us with their most sensitive and strategic matters. We work with top FMCG companies like Nestlé and Unilever, leading retailers such as Marks & Spencer, Sainsbury’s, Dune, and Yoox Net-A-Porter, and top fashion and luxury brands including French Connection, Barbour and Stella McCartney.

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Consumer Protection Defence
CMS has unparalleled expertise of successfully advising clients in CMA consumer investigations and enforcement actions. As of January 2020 CMS has bee
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Fashion & Luxury
Our specialist Fashion and Luxury practice – part of our Tier 1 ranked Consumer & Retail team (Legal 500) - helps both luxury and high street fashion
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Food & Drink
CMS’ Food & Drink group brings together both specialist food lawyers and sector experts to create a one-stop-shop for issues relating to the food and
Health & Beauty
At CMS our specialist Health & Beauty practice brings together experts from throughout the firm and across our Tier 1 ranked Consumer & Retail and Lif
Household Goods
CMS’ dedicated Household group - part of our Tier 1 ranked Consumer & Retail team (Legal 500) - brings together sector experts from across CMS, in the
CMS’ dedicated Manufacturing Group brings together industry experts from across CMS, in the UK and internationally, who have extensive experience work
CMS is one of the few firms to join the dots across each element of the retail value chain – from the factory all the way to the shop floor (or the cu
High­lights of our ex­per­i­ence in Con­sumer Products in the UK
Uni­lever on vari­ous con­sumer, IP and com­mer­cial is­sues over the years in­clud­ing ad­vice on ad­vert­ising and claims, food reg­u­la­tions, pack­aging, la­belling, a 'first of its kind' glob­al cloud pro­ject, and...
Law-Now: Con­sumer Products
Vis­it Law-Now for leg­al know-how and com­ment­ary


Brexit – 30 Septem­ber 2021 dead­line: Win­dow to re-file your pending EU...
As of 1 Janu­ary 2021, EU Trade Marks (EUTMs) and Re­gistered European Designs (RCDs) no longer ex­tend to the UK. EUTMs and RCDs which were re­gistered on 31 Decem­ber 2020 now en­joy pro­tec­tion in the...
Com­pet­i­tion Ap­peal Tribunal strikes out ab­use of dom­in­ance claim
On 7 Septem­ber 2021, the Com­pet­i­tion Ap­peal Tribunal handed down judg­ment in For­rest Fresh Foods (FFF) v Coca-Cola European Part­ners Lim­ited (CCEP) [2021] CAT 29, strik­ing out FFF’s claim in its en­tirety...
FCA con­sulta­tion on new Di­versity and In­clu­sion List­ing Rules
Over the sum­mer, the FCA an­nounced a con­sulta­tion on its pro­pos­al to in­tro­duce a new con­tinu­ing ob­lig­a­tion in the List­ing Rules that would re­quire UK and over­seas com­pan­ies with a UK premi­um or stand­ard...
Ban­ning Bad - HFSS re­stric­tions and all that junk
It can con­fid­ently be pre­dicted that one leg­acy of the COV­ID-19 crisis is the de­sire for change re­flec­ted by con­sumers pos­it­ively choos­ing “healthy” foods. It is with less con­fid­ence that we can...
Up­date on gambling ad­vert­ising con­sulta­tion
Fol­low­ing a con­sulta­tion, which was aimed at re­spond­ing to the find­ings of the GambleAware Fi­nal Syn­thes­is Re­port, the Com­mit­tee of Ad­vert­ising Prac­tice (CAP) and the Broad­cast Com­mit­tee of Ad­vert­ising...
Hy time for hy­dro­gen – key takeaways from the UK’s hy­dro­gen strategy
On 17 Au­gust 2021, the UK Gov­ern­ment De­part­ment for Busi­ness, En­ergy and In­dus­tri­al Strategy (“BEIS”) pub­lished its long-awaited and first ever Hy­dro­gen Strategy for the UK (the “Strategy”).[1]...
Are vehicle-to-X en­ergy tech­no­lo­gies the fu­ture? BEIS calls for evid­ence
On 20 Ju­ly 2021, the De­part­ment for Busi­ness, En­ergy & In­dus­tri­al Strategy (“BEIS”) pub­lished a con­sulta­tion call­ing for evid­ence about the use of vehicle-to-X en­ergy tech­no­lo­gies in the fu­ture of...
The fu­ture of sports data: im­age rights in sport – The state of play
The second art­icle in our The Fu­ture of Sports Data series ex­am­ines what we mean by “im­age rights” in the UK and how a com­bin­a­tion of in­tel­lec­tu­al prop­erty and oth­er leg­al rights may be used by ath­letes...
Im­port­ant con­sulta­tion on clas­si­fic­a­tion, la­belling and pack­aging of sub­stances...
Over­view Un­til 15 Novem­ber 2021 the European Com­mis­sion (“Com­mis­sion”) is con­sult­ing on pro­posed re­vi­sions to Reg­u­la­tion (EC) 1272/2008 on the clas­si­fic­a­tion, la­belling and pack­aging of sub­stances...
The fu­ture is smart: the Gov­ern­ment’s re­sponse to the elec­tric vehicle...
In Ju­ly 2019, the De­part­ment for Trans­port and OZEV launched a con­sulta­tion on pro­pos­als for new EV chargepoint smart tech­no­logy reg­u­la­tions. On 14 Ju­ly 2021, the Gov­ern­ment pub­lished its fi­nal re­sponse...
Scot­tish time bar: Scot­tish ap­peal court re-af­firms the “harsh” rule
There has been an im­port­ant de­cision on time bar from the In­ner House, the Scot­tish ap­peal court, which re­solves con­flict­ing lines of au­thor­it­ies on what a claimant needs to be aware of to start the time...
Changes to food al­ler­gen la­belling re­quire­ments: are you ready?
With the eas­ing of a na­tion­wide lock­down, cafes, bars and res­taur­ants are serving a grow­ing num­ber of con­sumers again. However, for many food and drink out­lets, the pan­dem­ic has meant pivot­ing the busi­ness...