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Consumer Products

CMS supports each step of the consumer value chain, from the factory floor all the way to the shop door (or the customer’s front door). We help consumer facing companies create, deliver, and sell their goods, protecting their innovation and market position every step of the way.

We support our clients on new manufacturing and R&D projects. We protect their hard-earned IP and valued brands. We advise them on the hugely complex technology, logistics and fulfilment contracts that underpin how goods reach shops and customers. We help them manage vast store portfolios. We help get them get online, selling D2C. We help them get digitised and make the most of adtech. We help them navigate the rules that govern product safety and customer engagement. We protect them when crises hit, or prevent them altogether. And we help them grow through transformative partnerships and M&A.

Our expertise is reflected both in our Tier 1 ranking for Consumer & Retail (Legal 500) and in the clients who trust us with their most sensitive and strategic matters. We work with top FMCG companies like Nestlé and Unilever, leading retailers such as Marks & Spencer, Sainsbury’s, Dune, and Yoox Net-A-Porter, and top fashion and luxury brands including French Connection, Barbour and Stella McCartney.

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Consumer Protection Defence
CMS has unparalleled expertise of successfully advising clients in CMA consumer investigations and enforcement actions, having been appointed to defen
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Fashion & Luxury
Our specialist Fashion and Luxury practice – part of our Tier 1 ranked Consumer & Retail team (Legal 500) - helps both luxury and high street fashion
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Food & Drink
CMS’ Food & Drink group brings together both specialist food lawyers and sector experts to create a one-stop-shop for issues relating to the food and
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Health & Beauty
At CMS our specialist Health & Beauty practice brings together experts from throughout the firm and across our Tier 1 ranked Consumer & Retail and Lif
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Household Goods
CMS’ dedicated Household group - part of our Tier 1 ranked Consumer & Retail team (Legal 500) - brings together sector experts from across CMS, in the
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CMS’ dedicated Manufacturing Group brings together industry experts from across CMS, in the UK and internationally, who have extensive experience work
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CMS is one of the few firms to join the dots across each element of the retail value chain – from the factory all the way to the shop floor (or the cu
Tak­ing Stock 2022
This year’s Tak­ing Stock: Out­look for Con­sumer & Re­tail re­port looks at how the in­dustry and con­sumers have fared emer­ging from the pan­dem­ic, and how the chal­lenges of 2022 – from the war in Ukraine...
Law-Now: Con­sumer Products
Vis­it Law-Now for leg­al know-how and com­ment­ary
Tech­no­logy Trans­form­a­tion - Con­sumer Products & Re­tail
Di­git­al­isa­tion has trans­formed how con­sumer products are man­u­fac­tured, dis­trib­uted and sold.The push to main­tain a com­pet­it­ive ad­vant­age, drives in­creased in­vest­ment in new tech­no­lo­gies. This in­vest­ment may re­duce op­er­a­tion­al cost and ease the re­ten­tion of leg­acy sys­tems, but what chal­lenges arise and how do busi­nesses ap­proach the chan­ging risk pro­file?This re­port is a deep dive in­to data first pro­duced for the re­port Tech­no­logy Trans­form­a­tion: Man­aging Risks in a Chan­ging Land­scape. In the ori­gin­al re­port we sur­veyed over 500 cor­por­ate coun­sel and risk man­agers from mul­tiple in­dus­tries across the world.Here, we look in de­tail at the 75 re­spond­ents sur­veyed in the con­sumer and re­tail sec­tor, and their per­spect­ives on the risks as­so­ci­ated with busi­ness-crit­ic­al tech­no­lo­gies, in­clud­ing emer­ging tech­no­lo­gies. Our sur­vey shows that busi­nesses across the sec­tor, wheth­er re­tail­ers or man­u­fac­tur­ers, have the same con­cerns but the in­flu­ences on the ad­op­tion of tech­no­logy, the res­ult­ing risks, and the ap­proaches taken to mit­ig­ate or re­solve those risks vary de­pend­ing on wheth­er or not the busi­ness in­volves a dir­ect sales re­la­tion­ship with the con­sumer.Down­load the con­sumer and re­tail sec­tor re­port now to read about: Drivers of tech­no­logy ad­op­tion in the con­sumer and re­tail sec­torNew risks emer­ging and tra­di­tion­al bar­ri­ers to risk man­age­ment­Cur­rent tech­no­logy risks in the con­sumer and re­tail sec­tor­Fu­ture risks and meas­ures to deal with themPre­ferred ap­proaches to tech­no­logy dis­pute res­ol­u­tion for the con­sumer and re­tail sec­tor


Off­shore com­pan­ies own­ing UK prop­erty asked to cer­ti­fy their tax po­s­i­tion
HM­RC have star­ted is­su­ing nudge let­ters to off­shore com­pan­ies own­ing UK prop­erty who they be­lieve may have an out­stand­ing li­ab­il­ity to UK tax.  Re­cip­i­ents are asked to com­plete an en­closed “cer­ti­fic­ate...
Pro­tec­tion from protest
Protest on the streets, protest on­line, even lit­ig­a­tion used as a vehicle for protest.Protest­ors tar­get­ing a busi­ness may be stand­ing in a crowd, hold­ing a plac­ard or shout­ing slo­gans. But they may also be be­hind a com­puter screen or pur­su­ing a claim against the busi­ness through the courts. They may even be work­ing in­side the busi­ness, pre­par­ing to com­prom­ise its sys­tems or leak con­fid­en­tial in­form­a­tion.Wheth­er they are act­iv­ists, em­ploy­ees or cus­tom­ers, all these protest­ors may present a sub­stan­tial chal­lenge and a real threat to busi­nesses, in areas in­clud­ing its se­cur­ity, repu­ta­tion and bot­tom line. 
UK Cli­mate Trans­ition Plan Con­sulta­tion – ‘Am­bi­tion, Ac­tion and Ac­count­ab­il­ity’
Un­til 23 Feb­ru­ary 2023, the Trans­ition Plan Taskforce (TPT) which is work­ing to de­vel­op a ‘gold stand­ard’ for private sec­tor trans­ition plans, is con­sult­ing on the TPT Dis­clos­ure Frame­work and Im­ple­ment­a­tion...
The grow­ing reg­u­lat­ory scru­tiny around “dark pat­terns” and an up­date on...
The no­tion of so called “dark pat­terns” has re­cently garnered in­creas­ing at­ten­tion, with their use in on­line sec­tors be­ing scru­tin­ised by reg­u­lat­ors around the world. But what are they? What are the...
Twenty's Plenty: Free­dom of In­form­a­tion re­form, twenty years on?
Twenty years since the Free­dom of In­form­a­tion (Scot­land) Act 2002 was in­tro­duced, a con­sulta­tion based on a pro­posed Free­dom of In­form­a­tion Re­form (Scot­land) Bill has been launched (clos­ing on 02 Feb­ru­ary...
Winter is com­ing - Face masks, face cov­er­ings and bul­let-proof waist­coats...
A case com­ment­ary on the UK IPO de­cision in OP­TIPRO and re­lated reg­u­lat­ory ad­vice on face masks As we head in­to the winter flu sea­son many of us will be re­flect­ing on last years lock­down and en­sur­ing...
Hill­side Re­vis­ited 4: Phys­ic­al dif­fer­ences must be ma­ter­i­al?
1. In­tro­duc­tion This is the fourth Law-Now in a series on the Su­preme Court’s judg­ment in Hill­side Parks Ltd v Snow­do­nia Na­tion­al Park Au­thor­ity. The first Law-Now is avail­able here, the second here...
Lidl v Tesco – the dis­counter and su­per­mar­ket go head-to-head in the UK...
Do con­sumers think of Lidl when they shop us­ing their Tesco Club­card? This is the root of the cur­rent trade mark dis­pute between su­per­mar­ket chains Lidl and Tesco. More spe­cific­ally, the ques­tion be­fore...
Sun­set Strip: the Re­tained EU Law (Re­voc­a­tion and Re­form) Bill and its...
Hav­ing re­tained EU law un­der the European Uni­on (With­draw­al) Act 2018 (EU­WA), which came in­to force on 31 Decem­ber 2020, the Gov­ern­ment has put in train the pro­cess by which such “re­tained law” is...
The Re­tained EU Le­gis­la­tion Bill: Part 1: What does this mean for Copy­right...
In late Septem­ber, the Re­tained EU Law (Re­voc­a­tion and Re­form) Bill 2022-2023 (“the Bill”) was in­tro­duced to the House of Com­mons. The Bill is the latest Brexit state­ment piece from the Gov­ern­ment...
USB-type C Stand­ard for port­able devices in the EU
On 4 Oc­to­ber 2022, the European Par­lia­ment ad­op­ted a pro­posed law that means by the end of 2024, there will be one single char­ger for all mo­bile phones, tab­lets, di­git­al cam­er­as, head­phones, head­sets...
To modi­fy or not to modi­fy? Ge­net­ic Modi­fic­a­tion and Gene Edit­ing – A di­ver­gence...
Against the back­drop of the cost-of-liv­ing crisis it is ar­gued that the UK could bol­ster food se­cur­ity, com­bat cli­mate change and lower food prices by re­lax­ing the rules on and around ge­net­ic en­gin­eer­ing...