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Consumer Products

United Kingdom

CMS is one of the few firms to fully support each step of the consumer value chain. From the factory floor all the way to the shop door (or the customer’s front door). We help consumer facing companies create, deliver, and sell their goods, protecting their innovation and market position every step of the way.

We support our clients on new manufacturing and research and development projects. We protect their hard-earned IP and valued brands. We advise them on the hugely complex technology, logistics and fulfilment contracts that underpin how goods reach shops and customers. We help them manage vast store portfolios. We help get them get online, selling D2C. We help them get digitised and make the most of adtech. We help them navigate the rules that govern product safety and customer engagement. We protect them when crises hit, or prevent them altogether. We help them grow through transformative partnerships and M&A.

Our expertise is reflected in the clients who trust us with their most sensitive and strategic matters. We work with top FMCG companies like Nestlé and Unilever, leading retailers such as Marks & Spencer, Sainsbury’s, Dune Group, and Yoox Net-A-Porter, and top fashion and luxury brands including French Connection, Barbour and Stella McCartney.

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    Consumer Protection Defence

    CMS has unparalleled expertise of successfully advising clients in CMA consumer investigations and enforcement actions. As of January 2020 CMS has been appointed to defend clients in over two thirds of all closed CMA consumer protection investigations. 

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    Fashion & Luxury

    Our specialist Fashion and Luxury practice helps both luxury and high street fashion brands source, create, protect and exploit their wares through an ever increasing and complex number of retail channels. The team also works hand in hand with our award winning corporate and real estate teams as well as others to provide a one stop shop to fashion and high street icons.

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    Food & Drink

    Food and drink companies operate in challenging times. Shifts in the grocery market are placing intense pressure on margins, compliance and regulatory burdens are growing, and there is mounting emphasis on supply chain transparency. Meanwhile, public interest in diet and health, animal welfare, and sustainability, as well as complex rules on nutrition and functional food claims, all form part of a complex landscape that food and drinks companies must navigate in order to run their businesses successfully.

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    Health & Beauty

    At CMS our specialist Health & Beauty Practice brings together experts from throughout the firm, all focused on providing tailored services that help health and beauty organisations navigate the legal and commercial challenges of their complex environment.

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    CMS’ dedicated Household Group brings together sector experts from across CMS, in the UK and internationally, who have extensive experience and a deep understanding of the household goods industry.

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    CMS’ dedicated Manufacturing Group brings together industry experts from across CMS, in the UK and internationally, who have extensive experience working with Manufacturing clients across a range of sectors including FMCG, Food & Drink, Textiles, Household Goods, Health & Beauty, and Automotive & Auto Parts.

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    Our experts sit at the coalface of the enormous transitions occurring in the retail sector, helping clients grapple with the most pressing issues of the day from omni-channel through to logistics and fulfilment. We are one of the few firms to fully support each element of the retail value chain – from the factory all the way to the shop floor (or the customer’s front door).

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    High­lights of our ex­per­i­ence in Con­sumer Products in the UK
    Uni­lever, the glob­al FM­CG man­u­fac­turer, on IP, com­mer­cial con­tracts, tech­no­logy and lo­gist­ics across Europe and Asia. This in­cludes ad­vising on a 'first of its kind' glob­al cloud pro­ject.Diageo, on vari­ous IP, cor­por­ate, com­mer­cial, cor­por­ate, ad­vert
    Law-Now: Con­sumer Products
    Vis­it Law-Now for leg­al know-how and com­ment­ary


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    July 2020
    Tak­ing Stock: The Out­look for Con­sumer & Re­tail
    This year’s Tak­ing Stock: Out­look for Con­sumer & Re­tail re­port looks at how the in­dustry and con­sumers have coped so far with the COV­ID-19 crisis and what lies ahead. Find our more
    20 April 2020
    CMS Ex­pert Guide to can­nabis law and le­gis­la­tion
    Are you look­ing for in­form­a­tion on can­nabis law and le­gis­la­tion? This CMS Ex­pert Guide provides you with everything you need to know.
    26 October 2020
    UK Space In­dustry Up­date – Launch of gov­ern­ment con­sulta­tion on in­sur­ance...
    As part of the Gov­ern­ment’s In­dus­tri­al Strategy, the UK gov­ern­ment is com­mit­ted to in­creas­ing the UK share of the com­mer­cial space­flight mar­ket, with a tar­get to grow the UK’s share of the glob­al mar...
    20 July 2020
    Ker­nel: Sum­mer 2020
    Wel­come to the latest edi­tion of Ker­nel, our Scot­land food and drink bul­let­in. In Ker­nel, we ex­am­ine cur­rent leg­al is­sues af­fect­ing the Scot­tish food and drink in­dustry and provide bites­ize art­icles on key de­vel­op­ments.
    23 October 2020
    CAP launches pub­lic con­sulta­tion on pro­posed re­stric­tions for gambling...
    The Com­mit­tees of Ad­vert­ising Prac­tice (“CAP”) has launched a pub­lic con­sulta­tion on pro­pos­als to in­tro­duce new ad­vert­ising guid­ance and rules aimed at pro­tect­ing chil­dren, young people and vul­ner­able peo...
    24 March 2020
    Joint activ­it­ies with oth­er FM­CG sup­pli­ers dur­ing Coronavir­us
    21 October 2020
    The Dev­il is in the de­tail - Food and drink la­belling changes from 1 Janu­ary...
    15 Oc­to­ber 2020 was the date by which any “Deal” with the EU had to be made. That date has passed without a fi­nal agree­ment. Per­haps as a res­ult, a raft of up­dated Gov­ern­ment Guid­ance has been pub­lished cla...
    5 September 2019
    Ker­nel: Au­tumn 2019
    Wel­come to the latest edi­tion of Ker­nel, our Scot­land food and drink bul­let­in. In Ker­nel, we ex­am­ine cur­rent leg­al is­sues af­fect­ing the Scot­tish food and drink in­dustry and provide bites­ize art­icles on key de­vel­op­ments.
    20 October 2020
    In­dem­nity for cost of con­tam­in­ated land
    Head­line points This case con­cerned a coun­ter­claim by a land­lord for the cost in­curred by it in re­medi­at­ing its prop­erty pri­or to un­der­tak­ing a ma­jor re­devel­op­ment pro­ject which in­cluded a lar­ger par­cel...
    August 2019
    How block­chain will re­volu­tion­ise the gam­ing in­dustry
    19 October 2020
    Brexit trans­ition peri­ods for product safety and com­pli­ance post-2020
    The im­min­ent changes to product safety and com­pli­ance laws, by vir­tue of the UK leav­ing the EU, have been the sub­ject of much de­bate. It has now been an­nounced that there will be fur­ther trans­ition peri­ods...
    8 July 2019
    Tak­ing Stock 2019
    The out­look for Con­sumer & Re­tail