FCA: Occasional Paper 65: Is timing of the essence? Testing when to engage UK pension customers
11 Sep 2024 (UPDATED: 13 Mar 2026)
United Kingdom
1 min read
FCA’s research paper explains the results from research into whether the timing of a communication makes it more likely that pension customers would engage with their pensions. The paper concludes that it is difficult to drive pension engagement through emails and suggests that firms should try innovative approaches to encourage customer engagement.