FCA: Research Note: Digital engagement practices – a trading apps experiment
21 Jun 2024 (UPDATED: 13 Mar 2026)
United Kingdom
1 min read
FCA built an experimental trading app platform to test the effect of different digital engagement practices on trading behaviour. It found that digital engagement practices, such as push notifications and prize draws, can increase trading frequency and risk undertaking and can have a larger impact on some subgroups, including those with low financial literacy, women and younger participants (18-34). FCA suggests that firms and regulators should continue to closely scrutinise the effect of trading app design features on consumer investment decisions, especially in light of the Consumer Duty.