Green claims in focus
Sector-specific insights webinar series
Event details
Programme
26 Jun 2025 Past event
Green claims in focus: Insurance, banking, and investment funds sectors
Increasing scrutiny of greenwashing poses a serious risk to financial institutions - including the insurance, banking, and investment funds sectors - as they make environmental claims related to their products, services, and investments.
This webinar will examine the legal and strategic dimensions of sustainable and environmental claims across the financial sector, with a focus on how to mitigate the growing risks of greenwashing. We aim to highlight shared challenges, regulatory overlaps, and opportunities for cross-sector alignment in ESG compliance and communication.
CMS experts will discuss:
- The legal framework for green claims in financial services.
- Key regulatory developments and enforcement trends across insurance, banking, and investment funds.
- The boundaries of permissible green marketing and product positioning.
- Litigation risks and recent case law on greenwashing.
- Practical guidance for legal counsels and marketing teams on reviewing and substantiating sustainability claims.
Whether you're a legal counsel or a marketing specialist shaping communication strategies and working with PR and advertising agencies - this event is for you. You'll gain insights to better understand the legal and reputational risks surrounding green claims and ensure your organisation’s sustainability narrative can stand up to scrutiny.
Date & Time: 25 November 2025, 11:00 CET
Speakers: Laura Opilio, Paolo Bonolis, Julie Pelcé, Ben Maconick
Green claims in focus: automotive sector
From electric vehicles to carbon-neutral manufacturing, the automotive sector faces unique challenges in substantiating green claims while navigating a rapidly evolving regulatory landscape.
Join CMS experts for this sector-specific webinar where we will explore the legal, regulatory, and strategic dimensions of green claims in the automotive industry.
Key Topics:
- The legal landscape for green claims in the EU, with a focus on automotive-specific regulations.
- Common pitfalls and sectoral challenges
such as:- Claims about “zero-emission” vehicles.
- Misleading claims about vehicles' lifecycle emissions.
- Carbon offsetting programmes.
- Recyclability of vehicle components.
- Use of terms like “sustainable materials”
- The role of third-party certifications, and digital product passports in substantiating claims.
- Litigation risks and recent case law involving greenwashing in automotive advertising.
Whether you're advising on product launches, managing ESG disclosures, or shaping brand strategy, this session is for you.
Date & Time: 23 October 2025, 16:00 CET
Duration: 60 minutes
Speakers: Anna Cudna-Wagner, Siobhan Kahmann, Dr. Nikolas Gregor, LL.M.
Green claims in focus: packaging
This webinar will explore the legal, regulatory, and strategic dimensions of using green claims specifically on packaging materials, with a focus on how businesses can navigate evolving requirements while maintaining credibility and competitive edge.
CMS experts will discuss:
- The evolving legal landscape for green and sustainability claims in the EU with additional focus on country-specific rules
- Common pitfalls and enforcement trends, especially around packaging-related claims
- How to align marketing, legal, and sustainability teams to ensure compliant messaging
- The role of substantiation, lifecycle analysis, and third-party certifications
- Practical guidance for in-house counsel and sustainability leads on risk mitigation and best practices
Whether you're advising on product labelling, managing ESG disclosures, or shaping brand strategy, this session will provide valuable insights to help you communicate sustainability with confidence and integrity.
Date & Time: 25 September 2025, 11:00 CET
Duration: 60 minutes
Speakers: Paola Ghezzi, Szabolcs Szendrő
Green claims in focus: Food and textile sectors
We’ll begin with the general principles of the Empowering Consumers for the Green Transition Directive, then dive into sector-specific rules.
For food sector, speakers will examine the German Federal Court of Justice’s ruling on climate-neutral claims and its implications for sustainability labels like Fair Trade and Certified Cocoa.
For the textile sector, our experts will cover specific rules affecting environmental claims, including eco-design with the future digital product passport and stringent French requirements, in particular the environmental qualities and characteristics sheets that have already been sanctioned, not to mention the upcoming eco-score, the Triman logo in a difficult position and the closely watched bill on fast fashion.
Expect examples of borderline claims, insights on data proof and need for transparency, and guidance on avoiding misleading advertising.
Based on the examples of Germany and France, we will provide information on the potential claims and risks traders may face in case they do not comply with the regulations. Learn how to prepare for these regulations and mitigate legal risks!
Date & Time: 26 June 2025, 11:00 CET
Duration: 60 minutes
Speakers: Amaury Le Bourdon, Dr. Dirk Smielick
2025 Insurance sector webinar programme
CMS Green Globe
Greenwashing directive - rules and practices for sustainable communication
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