CMS has advised Royal Unibrew A/S on its acquisition of Vrumona from Heineken for a consideration of EUR 300 million. Vrumona is the second largest soft drinks player in the Dutch market with a range of established brands such as Royal Club, Sisi, Sourcy, Vitamin Water and licensed brands such as 7Up, Pepsi and Rivella. The company and its production site are located at Bunnik where the company employs around 325 people.
Royal Unibrew is a leading regional multi-beverage company with strong local brand portfolios in its main markets in the Nordic region, the Baltic countries, Italy, France and Canada.
The transaction is subject to customary approvals and is expected to complete later this year.
The CMS team comprised Roman Tarlavski, Dena Mokhberolsafa, Maarten Feenstra, Iris Zeilstra, Bob Barnhoorn, Florine Goemans, Elisabeth von Meijenfeldt (Corporate/M&A), Fleur van Assendelft de Coningh, Mariette Vis, Nigel Henssen (Employment & Pensions), Annemieke Hazelhoff (Competition), Herman Boersen, Jarrik Haust (Tax), Etienne Courbois, Saar Kremer (Banking & Finance), Simon Sanders, Fietje van den Berg (IT/Data Protection), Yasar Celebi, Fauve Jansen (IP), Alexander IJkelenstam, Edith Timmer, Juliet Diekerhof (Administrative Law), Femke Stroucken and Klaas-Jan de Groot (Real Estate & Construction).
