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Consumer Products

Advice on Moroccan consumer law

Increased power to protect consumers in Morocco 

As a logical outcome of the profound modernisation of Moroccan business law, the recent implementation of a new Consumer Code reinforces distributors’ obligations towards their customers. With the increased consumer protection (particularly against abusive commercial practices), the legal and regulatory framework in force guarantees consumers a right to information, a right to choose, a right to withdraw, a right to be listened to and represented and a right to defend their economic interests. As a business trading in Morocco, it is important to be more vigilant and potentially adjust some of your practices before marketing and promoting your products and services. Our legal advisors are experts in the field and can assist you in this vital step of securing your commercial activities. 

Protect yourself against the risks related to consumer law 

Contractual commitments to a consumer (e.g. disclosure obligations, unfair terms, contractual effects, dispute settlement), consumer and real-estate loans, direct marketing, distance selling, compliance and safety of products and services, unfair or misleading commercial practices, advertising and promotion, bonuses, lotteries, tied sales, sales at reduced prices, store-wide sales, deferred payment, etc. – the scope of Moroccan consumer law is vast and littered with risks. Whatever your sector and the nature of your activity, our specialists can intervene at every stage of your project: 

  • development of your marketing and distribution strategy; 
  • audit of your business practices and the compliance of your contracts and procedures; 
  • definition and drafting of your general terms and conditions of sale and your contracts; 
  • advice on the design of your advertising and promotional materials, both above-the-line and below-the-line; 
  • advice and support in the event of legal disputes.  

We understand your challenges and are committed to providing you with effective and pragmatic advice, systematically supporting your ambitions and objectives in compliance with consumer law in Morocco. 

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CMS Next
What’s next? In a world of ever-ac­cel­er­at­ing change, staying ahead of the curve and knowing what’s next for your business or sector is essential. At CMS, we see ourselves not only as your legal advisers but also as your business partners. We work together with you to not only resolve current issues but to anticipate future challenges and innovate to meet them. With our latest publication, CMS Next, our experts will regularly offer you insights into and fresh perspectives on a range of issues that businesses have to deal with – from ESG agendas to restructuring after the pandemic or facing the digital transformation. We will also share with you more about the work that we are doing for our clients, helping them innovate, grow and mitigate risk. To be able to provide you with the best support, we immerse ourselves in your world to understand your legal needs and challenges. However, it is equally important that you know who we are and how we can work with you. So, we invite you to meet our experts and catch a glimpse of what is happening inside CMS. Enjoy reading this publication, which we will update regularly with new content. CMS Executive Team