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Consumer Products

Als speler in de consumentenproducten-industrie loopt u tegen allerlei uitdagingen aan: grote concurrentie, globalisering en digitalisering, veranderende regelgeving, de roep om duurzame en milieuvriendelijke producten, de roep om producten die de gezondheid niet schaden, schommelingen van grondstofprijzen, supply chain management, druk van consumenten en de media, de groeiende macht van retailers, de gigantische opmars van e-commerce en de vertroebeling van de markt door namaakproducten. Al deze zaken vragen van u een duidelijke strategie en maken goede juridische advisering onontbeerlijk. Ons Consumer Products-team is vertegenwoordigd in heel Europa en heeft alle kennis in huis over consumentenproducten als cosmetica, kleding, elektronica, health & beauty, voedsel en drank en huishoudartikelen, alsmede over retailers en producenten. Of u nu een leverancier, investeerder, toezichthouder of andere stakeholder bent, wij beschikken over alle kennis en ervaring om u te kunnen assisteren.

Om u het juridische advies te kunnen bieden waar uw onderneming om vraagt zijn onze teams samengesteld uit experts op elk juridisch gebied dat uw sector raakt. Wij begeleiden u bij financieringen, acquisities, mededinging, de omgang met media, voedings- en gezondheidsclaims, adverteren en marketing, bescherming van intellectueel eigendom, databescherming, outsourcing, distributieovereenkomsten, vastgoedtransacties en product recalls. We houden u op de hoogte van de laatste juridische ontwikkelingen binnen uw sector en adviseren u over de mogelijkheden die niet alleen juridisch de beste zijn, maar die ook het best aansluiten bij uw commerciële doelstellingen.

‘They are truly experts in the automotive and consumer products sector.’

The Legal500 EMEA, 2022

‘They know the franchising practice very well’.

Legal500 EMEA, 2021

The group's experience encompasses a variety of corporate and private equity transactions combined with expertise in IP matters, product launches, packaging work and the related regulations. Ranked Tier 2 for Food in The Legal 500 EMEA 2020

The Legal 500 EMEA, 2020

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Broken Egg, CMS
Aansprakelijkheidsrecht
Het overkomt iedere ondernemer vroeg of laat: een wederpartij die zijn verplichtingen niet nakomt. Indien u er in slaagt er voor te zorgen dat hij dit
25/02/2019
Dis­rup­ti­on 2.0 – he­re we go again
Whe­ther you are con­cerned or ex­hi­la­ra­ted, the age of AI is he­re – from vir­tu­al as­sis­tants, to dri­ver­less ve­hi­cles and fric­ti­on­less shops. CMS’ la­test re­port uses ex­ten­si­ve con­su­mer re­search and a...
27/02/2019
Elec­tric ve­hi­cles and char­ging in­fra­struc­tu­re
The up­ta­ke of elec­tric ve­hi­cles (EVs) has soa­red in re­cent ye­ars (al­beit from a very low ba­se), with ju­ris­dic­ti­ons such as Nor­way and The Ne­ther­lands cur­rent­ly lea­ding the pack. Howe­ver, in or­der for...

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20/09/2022
Skin­te­gra­ted Cos­me­ceu­ti­cals - is Phar­ma be­co­ming sexy (again?)
Ca­se Stu­dy: Skin­te­gra, Skin­te­gri­ty Cos­me­ceu­ti­cals are sexy right now.  They’re less re­gu­la­ted than the phar­ma­ceu­ti­cal in­du­stry (alt­hough don’t let that fool you in­to be­lie­ving you can say wha­te­ver...
08/09/2022
Can­na­bis law and le­gis­la­ti­on in the Ne­ther­lands
Me­di­cal use The Dut­ch Opi­um Act dis­tin­guis­hes drugs with a low risk of harm (‘soft drugs’) from drugs with a high risk of harm (‘hard drugs’). Can­na­bis is li­sted un­der the soft drugs ca­te­go­ry...
07/07/2022
CMS Eu­ro­pean Class Ac­ti­ons Re­port 2022
Da­ta dri­ven in­sights in­to  class ac­ti­on risk across Eu­ro­pe, a key con­cern for ma­jor cor­po­ra­tes
01/06/2022
CMS Next
What’s next? In a world of ever-ac­ce­le­ra­ting chan­ge, staying ahead of the cur­ve and kno­wing what’s next for your bu­si­ness or sec­tor is es­sen­ti­al.At CMS, we see our­sel­ves not on­ly as your legal ad­vi­sers but al­so as your bu­si­ness part­ners. We work to­gether with you to not on­ly re­sol­ve cur­rent is­sues but to an­ti­ci­pa­te fu­tu­re chal­len­ges and in­no­va­te to meet them.With our la­test pu­bli­ca­ti­on, CMS Next, our ex­perts will re­gu­lar­ly of­fer you in­sights in­to and fresh per­spec­ti­ves on a ran­ge of is­sues that bu­si­nes­ses ha­ve to deal with – from ESG agendas to re­struc­tu­ring af­ter the pan­de­mic or fa­cing the di­gi­tal trans­for­ma­ti­on. We will al­so sha­re with you mo­re about the work that we are do­ing for our clients, hel­ping them in­no­va­te, grow and mi­ti­ga­te risk.To be ab­le to pro­vi­de you with the best sup­port, we im­mer­se our­sel­ves in your world to un­der­stand your legal needs and chal­len­ges. Howe­ver, it is equal­ly im­por­tant that you know who we are and how we can work with you. So, we in­vi­te you to meet our ex­perts and catch a glim­p­se of what is hap­pe­ning in­si­de CMS.En­joy rea­ding this pu­bli­ca­ti­on, which we will up­da­te re­gu­lar­ly with new con­tent.CMS Exe­cu­ti­ve Team
16/05/2022
De 10 be­lang­rijk­ste ver­an­de­rin­gen voor dis­tri­bu­tie­over­een­kom­sten en on­li­ne...
De Eu­ro­pe­se re­gels voor dis­tri­bu­tie­over­een­kom­sten en on­li­ne plat­forms zijn ge­mo­der­ni­seerd. Met de op 10 mei 2022 ge­pu­bli­ceer­de nieu­we groeps­vrij­stel­lings­ver­or­de­ning voor ver­ti­ca­le over­een­kom­sten (GVV)...
12/05/2022
10 key as­pects of the re­vi­sed EU com­pe­ti­ti­on law in the field of dis­tri­bu­ti­on...
The new Ver­ti­cal Block Exemp­ti­on Re­gu­la­ti­on (VBER) and the new ac­com­pan­ying Ver­ti­cal Gui­de­li­nes (VGL) we­re pu­blis­hed on 10 May 2022. The new VBER will en­ter in­to for­ce on 1 Ju­ne 2022 and ap­ply for the...
20/04/2022
Rus­sia’s la­test res­pon­se to Wes­tern Sanc­ti­ons – an af­front to In­tel­lec­tu­al...
One of Rus­sia’s res­pon­ses to the moun­ting Wes­tern sanc­ti­ons for its in­va­si­on of Uk­rai­ne has been to un­der­mi­ne the pro­tec­ti­on af­for­ded to Wes­tern in­tel­lec­tu­al pro­per­ty rights. On 5th March 2022, the...
23/03/2022
To fi­le or not to fi­le? Tra­de mark pro­tec­ti­on in the meta­ver­se
Whe­ther you’re fa­mi­liar with the term or hea­ring it for the first ti­me, ma­ny glo­bal brands ha­ve be­gun to con­si­der the im­pli­ca­ti­ons that the meta­ver­se might ha­ve on their IP. The­re are, see­min­gly, bound­less...
11/03/2022
EU Opi­ni­on on the Pro­po­sed Pro­duct Sa­fe­ty Re­gu­la­ti­on
The Eu­ro­pean Com­mis­si­on has put for­ward a pro­po­sal for a new re­fres­hed Re­gu­la­ti­on on pro­duct sa­fe­ty in li­ne with the New Con­su­mer Agen­da (the “Pro­po­sed Re­gu­la­ti­on”). If pas­sed in its cur­rent form...
12/01/2022
Nieu­we re­gels voor prijs­ver­la­gin­gen op komst
De Eu­ro­pe­se Unie is druk be­zig om de re­gels die con­su­men­ten be­scher­men te mo­der­ni­se­ren en aan te scher­pen. Daar­voor heeft zij in 2019 de zo­ge­naam­de Om­ni­bus­richt­lijn of Mo­der­ni­se­rings­richt­lijn ge­pu­bli­ceerd...
10/01/2022
Tech­no­lo­gy: a uni­fying for­ce
Com­pa­nies of­ten talk about the scour­ge of the si­lo, the far­ming stor­a­ge metap­hor that has co­me to re­pre­sent teams or de­part­ments that ope­ra­te on their own. Howe­ver, with tech­no­lo­gy trans­for­ming vir­tu­al­ly eve­ry in­du­stry on the pla­net, col­la­bo­ra­ti­on across sec­tors has be­co­me es­sen­ti­al. Ad­di­ti­o­nal­ly, the CO­VID-19 cri­sis has high­ligh­ted the cru­ci­al role tech­no­lo­gy, spe­ci­fi­cally con­nec­ti­vi­ty, plays as the back­bo­ne of our bu­si­ness world across all sec­tors, and on­ce CO­VID-19 is brought un­der con­trol or even era­di­ca­ted, it will pro­ve es­sen­ti­al for so­ci­al and eco­no­mic pros­pe­ri­ty. For­ging links in di­gi­tal in­fra­struc­tu­re pro­jects Jo­na­than Da­mes, a part­ner at CMS in Lon­don, says that his team’s prac­ti­ce tra­di­ti­o­nal­ly cen­tred on so­ci­al and eco­no­mic in­fra­struc­tu­re and ener­gy fi­nan­ce, but is in­cre­a­sin­gly shif­ting to­wards di­gi­tal in­fra­struc­tu­re pro­jects, in­clu­ding fi­b­re net­works and da­ta cen­tres.He says that the­se kinds of pro­jects re­qui­re clo­se col­la­bo­ra­ti­on bet­ween tra­di­ti­o­nal pro­jects and pro­ject fi­nan­ce la­wy­ers and their col­lea­gues in Tech­no­lo­gy, Me­dia & Com­mu­ni­ca­ti­ons (TMC), “We al­ways had cros­sover, and en­joy­ed gre­at col­la­bo­ra­ti­on with both the In­fra­struc­tu­re & Pro­jects and Ener­gy Sec­tor Groups, for example, but now we are wor­king with the TMC Sec­tor Group much mo­re clo­se­ly be­cau­se we are fa­cing re­gu­la­to­ry is­sues and re­gimes that we ha­ve ne­ver fa­ced be­fo­re such as Co­de Po­wers, the re­qui­re­ments of the Com­mu­ni­ca­ti­ons Act and re­la­ted le­gis­la­ti­on.“CMS has ex­ten­si­ve in­fra­struc­tu­re, ener­gy and te­le­coms ex­per­ti­se and is ab­le to bring it all to­gether to cre­a­te the skill set re­qui­red to de­li­ver long-term pro­ject fi­nan­cing to tech­no­lo­gy-ba­sed in­fra­struc­tu­re pro­jects.”Ad­di­ti­o­nal­ly, the fun­ding of di­gi­tal in­fra­struc­tu­re pro­jects, such as the 10,000km El­la­Link sub­sea ca­ble bet­ween Bra­zil and Por­tu­gal, de­mands mo­re com­pli­ca­ted fi­nan­cing struc­tu­res to co­ver the re­la­ted risks and cre­a­te the op­ti­mal ca­pi­tal stack to get the best all-in pri­cing. This has in­vol­ved using mez­za­ni­ne fi­nan­ce and ven­dor fi­nan­cing for con­struc­ti­on, with a view to at­trac­ting che­a­per ope­ra­ti­o­nal pe­ri­od fi­nan­cing in the me­di­um term. A sub­sea ca­ble, cros­sing in­ter­na­ti­o­nal wa­ters and lan­ding in mul­ti­ple legal ju­ris­dic­ti­ons, is not, un­der­stan­da­bly, ex­po­sed to the sa­me po­ten­ti­al th­re­ats and pe­ri­ls as a hos­pi­tal or a con­ven­ti­o­nal po­wer sta­ti­on or a wind farm on a sin­gle si­te. So, not all the usu­al ru­les, mar­ket norms, legal con­structs and standard mi­ti­gants ne­ces­sa­ri­ly fit for a fi­nan­cing of this ty­pe of as­set. Ri­se of the ma­chi­nes The CMS In­tel­lec­tu­al Pro­per­ty (IP) Group has un­sur­pri­sin­gly been at the fo­re­front of tech­no­lo­gi­cal in­no­va­ti­on, sup­por­ting clients in the iden­ti­fi­ca­ti­on, pro­tec­ti­on and com­mer­ci­a­li­sa­ti­on of their IP as­sets. Tom Scour­field, Co-Head of the group, is ba­sed in Lon­don and Warsaw, two ci­ties well-known for their tech­no­lo­gy in­cu­ba­ti­on. He ob­ser­ves, “We are not on­ly see­ing an in­crea­se in the use of tech­no­lo­gy in col­la­bo­ra­ti­on, but much mo­re fre­quent­ly, col­la­bo­ra­ti­on with tech­no­lo­gy itself.”Ar­ti­fi­ci­al In­tel­li­gen­ce (AI) is a gro­wing area of fo­cus. Pa­tent ap­pli­ca­ti­ons for AI tech­no­lo­gies ha­ve in­crea­sed by 170,000 sin­ce 2013, ac­cor­ding to a re­cent re­port by the World In­tel­lec­tu­al Pro­per­ty Of­fi­ce (WI­PO). In the field of AI pa­tents, the­re is cur­rent­ly a fas­ci­na­ting de­ba­te around the ques­ti­on of pa­ten­ta­bi­li­ty of in­ven­ti­ons cre­a­ted by AI ma­chi­nes them­sel­ves. Ac­cor­ding to Tom Scour­field, “Be­yond pa­tents, we are al­so see­ing an in­crea­sed use of AI in de­tec­ting and mo­ni­to­ring coun­ter­feits and other on­li­ne brand harms. AI is al­so being used to sup­ple­ment and sup­port the ana­ly­sis of si­mi­la­ri­ties bet­ween com­pe­ting brands, whe­ther in terms of brand clea­ran­ce or in­frin­ge­ment sce­na­ri­os.”Wha­te­ver de­vel­op­ments AI and other in­no­va­ti­on may bring, he thinks that one thing is cer­tain, “As IP la­wy­ers, we al­ways ha­ve to be for­ward-thin­king, loo­king to pro­tect and se­cu­re com­pe­ti­ti­ve ad­van­ta­ges for our clients in mar­kets and op­por­tu­ni­ties that are not even ful­ly es­ta­blis­hed yet.” Pi­o­nee­ring new pro­ducts Lon­don Funds part­ner Chris­top­her Luck sees a re­al ap­pe­ti­te for new ty­pes of as­sets from the funds com­mu­ni­ty. He says that di­gi­tal tech­no­lo­gies are trans­for­ming the back-of­fi­ces of as­set ma­na­gers and are im­pro­ving the cus­to­mer ex­pe­rien­ce. Fund ma­na­gers are be­co­ming bet­ter at sto­ring and har­nes­sing da­ta, using block­chain tech­no­lo­gies and plat­forms to ma­ke on­boar­ding of know your cus­to­mer (KYC) in­for­ma­ti­on and da­ta pro­tec­ti­on a mo­re stream­li­ned pro­cess. The use of smart con­tracts is al­so be­co­ming mo­re pre­va­lent. Chris­top­her Luck no­tes that the ad­vent of to­ke­ni­sa­ti­on, the pro­cess of con­ver­ting re­al as­sets in­to di­gi­tal re­pre­sen­ta­ti­ons (to­kens) on a block­chain, has ope­ned up the in­vest­ment mar­ket to a broa­der ran­ge of in­sti­tu­ti­o­nal and re­tail in­ves­tors. “By de­mo­cra­ti­sing or cre­a­ting mo­re op­por­tu­ni­ties for in­ves­tors, this is pro­vi­ding ad­di­ti­o­nal li­qui­di­ty in­to a num­ber of sec­tors, most no­ta­bly re­al es­ta­te.” He says, “We are see­ing to­kens at their most ad­van­ced in the Uni­ted Sta­tes and Asia, and gro­wing in the UK and Eu­ro­pe.”  Un­der­stan­ding new en­vi­ron­ments  In other mo­re tra­di­ti­o­nal sec­tors, la­wy­ers are in­cre­a­sin­gly being ex­pec­ted to pro­vi­de ad­vi­ce on how to deal with the chal­len­ges and op­por­tu­ni­ties that tech­no­lo­gy pro­vi­des.Mark Ziek­man, Co-Head of the CMS Con­su­mer Pro­ducts Group, says, “In the con­su­mer goods sec­tor, block­chain is ma­king an im­pact, pro­vi­ding the sup­ply chain and cus­to­mers with a gre­a­ter de­gree of con­fi­den­ce in the pro­venan­ce of a pro­duct and whe­ther it meets key sustai­na­bi­li­ty cri­te­ria.”Cus­to­mers, par­ti­cu­lar­ly mil­len­ni­als, are in­cre­a­sin­gly de­man­ding in­for­ma­ti­on around tra­ce­a­bi­li­ty and au­di­ta­bi­li­ty to ha­ve con­fi­den­ce in FM­CG com­pa­nies, lo­gis­tics com­pa­nies and re­tai­lers.Fur­ther­mo­re, Mark Ziek­man be­lie­ves that tech­no­lo­gy in ge­ne­ral has play­ed a pi­vo­tal role in ad­dres­sing wi­despread bu­si­ness dis­rup­ti­on cau­sed by CO­VID-19, ena­bling com­pa­nies to trans­form their bu­si­ness mo­dels. Good examples are res­tau­rants which al­most in­stan­ta­neous­ly chan­ged their bu­si­ness mo­del to pro­vi­de ta­kea­ways and food de­li­ve­ries. Shops shif­ted their fo­cus to sel­ling on­li­ne. The­se chan­ges will not dis­ap­pear in the af­ter­math of the CO­VID-19 pan­de­mic. Shif­ting re­gu­la­to­ry lands­ca­pes Re­gu­la­tors con­ti­nue to fa­ce the on­go­ing chal­len­ge of kee­ping pa­ce with in­no­va­ti­on and the new mar­ket dy­na­mics it cre­a­tes. ESG fac­tors ha­ve co­me to the fo­re in the minds of re­gu­la­tors as well and this thin­king is on­ly go­ing to in­ten­si­fy. Cris­ti­na Reich­mann, a Bucha­rest ba­sed part­ner in the CMS Ban­king & Fi­nan­ce Group, says that re­gu­la­tors are al­ways ha­ving to res­pond to new eco­no­mic mo­dels and pu­blic sen­ti­ments. She has seen fast dis­rup­ti­on in the ban­king sec­tor CEE, “Ro­ma­nia, for example, has a his­to­ry of in­no­va­ti­on, pre­vious­ly emer­ging as a ma­jor in­ter­na­ti­o­nal outsour­cing hub and then be­co­ming a fin­tech cen­tre with a num­ber of uni­corns.” She points to agi­le ban­king and fin­tech, which are pro­vi­ding gre­a­ter ac­cess and a broa­der sui­te of ser­vi­ces to cus­to­mers, and with this co­mes re­gu­la­to­ry chal­len­ges. She says, “The­re are a lot of com­pli­an­ce as­pects to be met and sol­ved.”
10/12/2021
De Claims­ver­or­de­ning: de over­gangs­pe­ri­o­de voor mer­ken en han­dels­na­men ver­valt...
Sinds 2007 is de Eu­ro­pe­se "Ver­or­de­ning voor Voe­dings- en Ge­zond­heids­claims voor le­vens­mid­de­len" van kracht. De­ze ver­or­de­ning wordt ook wel de Claims­ver­or­de­ning ge­noemd. De Claims­ver­or­de­ning be­vat re­gels...