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Trade mark dispute over AC Milan's club crest – do other professional clubs need to act?

20/01/2022

AC Milan fails in its attempt to register its club logo as a trade mark before the General Court. Professional clubs should not count on their brand recognition for their brand strategy. Yet another new trade mark dispute involving a top club in European football...

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Authors

Portrait ofAdrian Zarm
Adrian Zarm, LL.M., MGlobL (University of Sydney)
Counsel
Cologne