CMS Skills For Future Facing Teams: Say it with stories

Storytelling is one of the most powerful skills in any professional's communication toolkit. Stories and story structures make complex ideas easier to understand, more memorable and persuasive, helping us engage our audience, demonstrate value and influence decisions.  For in-house legal professionals, storytelling is a powerful way to secure stakeholder buy-in, build credibility, and communicate the impact of legal advice. Whether illustrating risk, sharing a success story that demonstrates value, securing support for an initiative, or helping leaders understand the implications of a decision, stories create clarity, trust, and connection.  Professionals who master the art of storytelling gain a significant advantage.  

We will:

• Explore the neuroscience of storytelling and why stories are so effective in influencing stakeholders & communicating complexity.
• Understand how to build an effective story using a storytelling structure (Challenge, Struggle, Resolution).
• Learn how stories can secure buy-in, demonstrate the value of legal advice, credentialise expertise, and share impactful examples and case studies.