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Sam is a partner in the CMS Transactions team in London and a member of our Corporate Technology sector. With expertise in a wide range of corporate matters across the Technology, Media and Gambling sectors including investments, joint ventures and mergers and acquisitions, Sam advises a variety of clients (entrepreneurs/start-ups, established management teams, investment houses and large corporates) across all aspects of the corporate lifecycle; from initial investment rounds, through to more complex fundraising and, ultimately, company disposals/exits.

Sam is also the co-lead of CMS’ leading technology-focused scale-up initiative, CMS equIP.

Relevant experience

M&A

  • JustPark, a leading UK app-based parking platform, and its majority shareholders, on its sale to leading US private equity backed parking solutions provider, ParkHub. 
  • BAE Systems Plc on its sale of NetReveal, the financial crime detection business, to Symphony AI.
  • Fremantle on its acquisition of Asacha Media Group, a leading European TV production group.
  • Cox Automotive on its acquisition of the vehicle services provider and Bruntingthorpe operator C Walton Ltd, expanding its whole-life vehicle services offering.
  • The Pentland Group on a variety of transactions including its joint venture with Lacoste for the design, manufacture and distribution of Lacoste footwear.
  • The Gamesys Group, the leading online gaming group, and its majority shareholders, on its c.GBP 490m sale to JPJ Group plc and pre-sale carve out of its sports betting and games content business.

Investments (sponsor)

  • Pentland Ventures on multiple investments including its investments into Sava, the microsensor health monitoring business, PlayerData, the Elite level sports tracker , Misfits Health Limited, the plant based protein business, and Oxwash, the sustainable commercial laundry solution.
  • Smedvig Ventures on multiple investments including its lead investments in the USD 15m Series A round of ad fraud company Lunio and the €6m Series A round of AI customer insights platform EdgeTier.
  • Volnay, on its investment into next-generation superconducting cable systems business Supernode.
  • Forbion, as co-lead of the EUR 72m Series A financing in Complement Therapeutics, the preclinical biotech Manchester University spinout.

Investments (management / company)

  • Validis, the financial data standardisation platform on its strategic investment from Citi and Barclays.
  • Sprive, the mortgage overpayment app, on its USD 7.3m Series A round, led by Ascension and Channel4Ventures.
  • AppyWay, the mobile parking platform, on its Seed, Series A and Series B funding rounds.
  • Greengage, the digital finance innovator, on its funding and strategic partnerships.

Education

  • 2008 – LLB, Oxford Brookes, Oxford 

Further reading

  • Olswang advises GAME Digital PLC on its acquisition of Augmented Reality company Ads Reality Ltd

  • Olswang equIP member Crowd Connected passes 1m USD funding mark after new financing round

Insights by Sam

Are secondaries becoming second nature?

15 Sep 2025 4 min read

Reducing friction

11 Nov 2024 4 min read

Prepare your Future Fund loan conversion

06 Feb 2023 8 min read

CMS advises LiveScore on £50m strategic investment from Ringier

07 Sep 2022 2 min read
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