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Sarah Hopton is Of Counsel in our Technology and Media team, specialising in intellectual property and technology (including artificial intelligence). She advises clients across a variety of industries and sectors, including technology, media, and publishing.

Sarah provides strategic and technical IP advice, with a focus on copyright and associated rights (such as moral rights and rights in performances), as well as advising on the regulation of AI in the UK and the EU. She has a particular interest in the interaction between copyright and AI, and advises on this from a UK and an EU perspective.

Sarah has a broad range of experience in drafting and negotiating commercial agreements with an IP or technology (including AI) focus or commercial agreements where IP is important, as well as advising on IP and AI clauses more generally. She also supports on music catalogue transactions and other IP-driven media transactions, as well as the IP aspects of corporate transactions.

Before joining CMS in 2022, Sarah spent over five years at an international law firm and two years at a boutique intellectual property law firm advising on intellectual property, technology and media matters, having trained with a Magic Circle law firm.

As a member of the International Association for the Protection of Intellectual Property (AIPPI), an international organisation promoting the development of IP laws, Sarah has contributed to the UK national group’s response to questions on the protection of AI-generated works, on the harmonisation of moral rights, and on the use of copyright works to train AI models.

She volunteers with Chapter One, which supports 5-7 year olds to build confidence and improve fluency in reading. She has previously volunteered as a Maths tutor for The Access Project, which helps students from disadvantaged backgrounds to improve their grades and access to top universities.

Awards & Recognitions
01
  • Quote
    "Thank you so much for your amazing support over the last few weeks. I can’t thank you enough for the dedication, long hours and legal excellence you have shown to get this over the line for [us]. You have been a superstar for us."
    Client Feedback
  • Quote
    "A very big thank you from all of us for your support! We’ve really appreciated all your hard work, time and effort (and patience) to get this over the line."
    Client Feedback
  • Quote
    "Thank you again for your partnership on this matter. Your creativity, insight and practical guidance helped shape this submission in many ways. … It would not have been possible without your input."
    Client Feedback

Relevant experience

  • A publisher on the intellectual property risks associated with the covers of a series of children’s books.
  • A serviced apartment provider on the scope of the communication to the public right.
  • A property developer in relation to copyright in planning drawings and intellectual property considerations when taking over a development.
  • A blue-chip client in relation to the subsistence and enforcement of copyright and database rights in the UK’s address database.
  • A healthcare provider on its music licence agreement for use of a song in a mental health campaign.
  • A delivery company on its services agreement and sponsorship agreement for the support and sponsorship of an international multi-sport event.
  • A spatial interaction company in relation to the development and exploitation of its interface technologies, including collaboration agreements for the use of haptic technology within cars, the integration of hand tracking technology into VR/XR headsets, and the development of a multi-sensory coffee table and simulated reality laptop.
  • A major video games publisher on a complex collaboration agreement for the development of a video game.
  • A consumer electronics company in relation to a complex trade mark licence agreement in connection with the manufacture, sale and distribution of consumer audio products.
  • A novel technology company on its outbound and inbound technology licensing agreements in connection with the development of visual processing solutions using AI.

Education

  • 2016 – Postgraduate Diploma in Intellectual Property Law and Practice, Distinction, University of Oxford
  • 2014 – Admitted as a solicitor in England and Wales
  • 2011 – LPC, Distinction, College of Law
  • 2010 – GDL, Distinction, College of Law
  • 2009 – MMath (Hons) Mathematics, First, University of Nottingham

Insights by Sarah

Deepfake ‘doctors’: AI and the spread of medical misinformation

22 Jan 2026 2 min read

Getty Images v Stability AI - permission to appeal sought by Getty Images at consequentials hearing

21 Jan 2026 8 min read

When a fake photo stops the trains: Who pays for delays?

17 Dec 2025 1 min read

UK weighs up tighter rules for AI chatbots amid child safety concerns

17 Dec 2025 2 min read
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