Home / People / Victoria Gaskell
Portrait of Victoria Gaskell

Victoria Gaskell

UK Media Team Leader

CMS Cameron McKenna Nabarro Olswang LLP
Cannon Place
78 Cannon Street
United Kingdom
Languages English, French

Victoria is a partner in the commercial media team with over 20 years' experience and co-heads the media practice. She focusses on commercial, regulatory and transactional work for the content and digital media industries and her clients include production companies, distributors, platforms and channels as well as brands and advertisers. Victoria also acts for talent and advises on brand exploitation, joint ventures and publishing deals as well as on media sector M&A alongside the corporate media team.

Victoria also advises sports clients including top flight football clubs on broadcast and rights related issues and transactions. 
She has spent time on secondment with ITV Network's programme commissioning team and at NBC Universal in the role of SVP Business and Legal Affairs International TV Production.

Victoria is recognised as a Leading Individual in Legal 500 and is ranked in Chambers & Partners for Film and Television. She speaks regularly at conferences on issues affecting the content industries and also sits on the board of industry body Women in Film and Television.

more less

The firm has a reputation for achieving excellence in a range of cases and receives a multitude of client praise. “The partners we mostly use are John Enser and Victoria Gaskell. We rate them very highly - both are experts in media law and are real assets on complex media transactions,” noted one client.

Media Law International 2016: UK

The ‘very practical’ Victoria Gaskell, (who is ‘a great asset on any deal’) acted for Viacom on the outsourcing of the Channel 5 advertising sales and sponsorship function to Sky Media.

Legal 500 UK 2016

Olswang LLP has ‘unrivalled industry expertise in media and broadcasting’ combined with ‘business acumen and industry knowledge’. ‘No one is better in the media world’ than Victoria Gaskell and her colleague, according to one client. Gaskell provides ‘a great service’. Viacom, BBC, Microsoft and Shine are key clients.

Legal 500 UK 2015

Relevant experience

  • Comcast on the media regulatory aspects of its $30bn acquisition of Sky Plc.
  • Annabel Jones and Charlie Brooker, the creators of Black Mirror, on setting up production entity Broke and Bones and the subsequent investment by Netflix.
  • All3Media on its acquisition of leading natural history producer Silverback Films. 
  • M&C Saatchi on advertising production and talent agreements for multiple campaigns.
  • Elisabeth Murdoch and related entities on establishing content production business, Sister and its investment in South of the River Pictures.
  • Viacom / Channel 5 on its channel carriage negotiations for the MTV, Nickelodeon and Comedy Central channels on Sky’s satellite and broadband platforms. Victoria has also advised Viacom on re-shuffling of the channels in the Sky EPG as well as joint venture arrangements.
  • Various broadcaster clients on the media regulatory implications of Brexit.
  • A major OTT player on the international roll out of its service.
  • Cameron Mackintosh on the international licensing of its well known musicals. 
  • A leading pharmaceutical business on its global re-procurement of creative advertising services.
  • NBCUniversal on its international co-production deal with TF1 and RTL and its joint venture with Harry Potter producer, David Heyman.  
  • VR production company Factory42 on various commercial matters.
  • BBC Worldwide on its long-term creative partnership with AMC Networks under which AMC Networks invested $200m to acquire a 49.9% equity stake in cable channel BBC AMERICA. 
  • Viacom on the commercial and regulatory aspects of its acquisition of Channel 5, a game changing deal in the UK television sector.  
  • BBCW Worldwide on the sale of its magazines division to Exponent Private Equity and on its partnership with Getty for a global online clip sales portal. 
  • 21st Century Fox on its joint venture with Apollo merging global television production groups Endemol and Shine.
  • Arts Alliance Media on its EU wide roll out of digital cinema projection systems including negotiating its virtual print fee deals with Hollywood studios (the first of their kind at the time).
more less


  • 1999 - LLB, English Law and French Law, University College London
more less


Los­ing friends while in­flu­en­cing people: ASA warns In­sta in­flu­en­cers over...
Fol­low­ing a series of up­held ad­ju­dic­a­tions in re­cent months in re­la­tion to in­flu­en­cer ad­vert­ising posts that were not ob­vi­ously iden­ti­fi­able as ad­vert­ising, the ASA has pub­lished the res­ults of a three-week...
ASA up­holds com­plaint against an in­flu­en­cer’s lux­ury In­s­tagram giveaway...
The ASA has up­held two com­plaints made against in­flu­en­cer Molly-Mae Hag­ue, around claims that her In­s­tagram giveaway, worth a total of £8,000, was not awar­ded in ac­cord­ance with the laws of chance and...
The rising tide of plat­form reg­u­la­tion
Cov­id-19 has brought many things to the fore, not least the role that on­line plat­forms play in every­day life. However reg­u­la­tion has struggled to stay ahead of the curve due to the speed at which some...
Work­ing with In­flu­en­cers – An In­sider’s Per­spect­ive
On Thursday 3 Decem­ber, as part of a dis­cus­sion on in­flu­en­cer mar­ket­ing, CMS was pleased to host a Q&A with Phil Hughes, Glob­al COO of Gleam Fu­tures Group. Phil gave an in­sider’s per­spect­ive on this...
AVMS Up­date Part III – European Com­mis­sion guid­ance on video-shar­ing plat­forms
As per our pre­vi­ous up­dates, the European Com­mis­sion (the Com­mis­sion) has pub­lished two sets of non-bind­ing guidelines to help Mem­ber States im­ple­ment the re­vised Au­di­ovisu­al Me­dia Ser­vices Dir­ect­ive...
Au­di­ovisu­al Me­dia Ser­vices Reg­u­la­tions 2020 Made
The Au­di­ovisu­al Me­dia Ser­vices Reg­u­la­tions 2020 (“the Reg­u­la­tions”) have been made. The Reg­u­la­tions im­ple­ment the re­vised Au­di­ovisu­al Me­dia Ser­vices Dir­ect­ive (as con­tained in Dir­ect­ive (EU) 2018/1808)...
AVMS Up­date Part II – European Com­mis­sion guid­ance on the defin­i­tion of...
As per our re­cent up­date, the European Com­mis­sion (the Com­mis­sion) has pub­lished guidelines on the rules con­cern­ing the pro­mo­tion of European works on on-de­mand pro­viders in the re­vised Au­di­ovisu­al Me­dia...
The EU’s Di­git­al Copy­right Dir­ect­ive – Where now for the UK?
Back­ground The Di­git­al Copy­right Dir­ect­ive (the “Dir­ect­ive”) forms part of the EU’s Di­git­al Single Mar­ket pro­gramme of re­forms and came in­to force just over a year ago now on 6 June 2019. The UK...
AVMS Up­date – European Com­mis­sion pub­lishes guid­ance on cal­cu­la­tion of...
The European Com­mis­sion (the Com­mis­sion) has provided two sets of non-bind­ing guidelines to help Mem­ber States im­ple­ment the re­vised Au­di­ovisu­al Me­dia Ser­vices Dir­ect­ive (AVMS Dir­ect­ive) in­to na­tion­al...
Coronavir­us and Force Ma­jeure in the Sports In­dustry
Dis­rup­tion caused by coronavir­us The break­out of coronavir­us has already had a pro­found im­pact on the UK eco­nomy and one of the sec­tors that has been most af­fected is the sports in­dustry; matches in the...
CMS ad­vises BOTTLETOP on part­ner­ship agree­ment with UBS to launch #TO­GETH­ERB­AND...
CMS ad­vises BOTTLETOP on part­ner­ship agree­ment with UBS to launch #TO­GETH­ERB­AND glob­al cam­paign Dur­ing 2019 CMS ad­vised its pro bono cli­ent the Brit­ish lux­ury sus­tain­able ac­cessor­ies brand BOTTLETOP...
Im­ple­ment­ing the AVMSD 2018: stake­hold­er ses­sions at DCMS and con­sulta­tion...
CMS re­por­ted earli­er this year on re­cent up­dates to the Au­di­ovisu­al Me­dia Ser­vices Dir­ect­ive ("the Dir­ect­ive"), which reg­u­lates au­di­ovisu­al me­dia ser­vices across the EU. The Dir­ect­ive en­sures that au­di­ovisu­al...