The travel industry is no stranger to turmoil. Having emerged phoenix-like from the ashes of the COVID-19 pandemic, last year started with a pent-up demand for global travel, and room rates generally soared to record levels. However, with rising inflation, squeezes in consumer spending and acute labour shortages plaguing the industry, what can asset owners and operators do to weather this next recessionary storm?
Key factors to consider will be profitability, cost structures, the affluency of targeted hotel guests and the size of any debt or loans.
