The loot box seems to be almost a requirement for any AAA release in the video gaming world today. From Overwatch's pioneering use of the term, to FIFA's Ultimate Team pack, to NBA 2k20 being slammed as a "gambling simulator" in nearly 2,000 Steam reviews, the presence of consumables offering a randomised selection of virtual items just seems part and parcel of enjoying video games. While criticisms of the content have been around since their inception.
Immersive and addictive technologies report published
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