Non-prescription drugs can be advertised to both the general public and healthcare professionals upon approval from the local provincial branches of the National Medical Products Administration (“NMPA”) where the applicant (drug licence holder or authorised distributor, Chinese agent of imported drugs) is located. If the advertisement is to be announced out of the approved province, a record shall be filed with the local authorities located in the location that the advert is to be published. Please note that, if the advertisement only publicizes the name of a non-prescription drug, such approval is not required.
Prescription drugs shall not be advertised on mass media or promoted in any other manner targeting the public. Prescription drugs may be advertised on the medical or pharmaceutical journals jointly approved by the National Health Commission and NMPA. The approval and record regimes for prescription drugs is the same as the corresponding regimes for non-prescription drugs. Similarly, if the advertisement only publicizes the name of a prescription drug, approval is not required.
3.2 Medical devices
Medical device advertisements are under a similar approval regime with the above-mentioned drug advertisements. There are no different requirements for advertisements targeting public and healthcare professionals.