As a general rule, a medicine cannot be advertised to the general public unless it has an authorisation license, while advertising of a medical device to the general public is not allowed if the medical device does not have a certificate of entry in the register of medical devices.
Pursuant to applicable legislation, it is prohibited to advertise the following medicines to the general public:
- Prescription-only medicines;
- Medicines issued at the expense of compulsory health insurance;
- Medicines containing narcotic drugs or psychotropic substances.
In addition, when advertising medicines and medical devices to the general public, it is not allowed to:
- State that the medicine or the medical device has no adverse effect;
- State that taking/using the medicine or medical device guarantees success in the treatment of the disease;
- State that a certain medicine or medical device is undoubtedly better than other medicines or medical devices;
- State that it is good to take the medicine and the medical device even when there are no signs of illness;
- State that not taking/using some medicines or medical devices may adversely impact health;
- State that the medicine or the medical device is safe and effective because of its natural origin;
- State that medicines and medical device represent dietary, cosmetic or other product of mass use;
- State that using the medicine or medical device may avoid medical examination, advice or surgery and to determine a diagnosis and offer advices about the treatment by post or e-mail;
- Indicate that a recommended medicine and medical device may be replaced by other medicine and medical device;
- Advertise exclusively or mainly to children and where children are shown taking the medicine or medical device, or that a medical device is available to children without the presence of adults;
- Include recommendations from healthcare professionals or scientists and recommendations from people who could encourage the use of medicines and medical devices because of their popularity;
- Specify the notice of the inclusion of medicine and medical device in the list of medicines and medical devices that are issued at the expense of the compulsory health insurance;
- Use the disease history or display diagnostic procedures that could lead to wrong self-diagnosis or self-treatment;
- Use of inappropriate, disturbing or misleading expressions and images of changes in the human body caused by disease, injury or effect of some medicine or medical device to the human body or parts of the body;
- Refer to inappropriate, harassing or deceptive evidence of healing.
Other restrictions are also proscribed such as TV advertising, print media etc.