Sales and marketing in the automotive & mobility sector
Implementing omnichannels and campaigns with legal certainty – with international coordination
Increased pressure on margins also changes sales structures. Many car manufacturers are revising and adapting their sales structures – whether towards direct sales, agency models or online and omnichannel sales. The aim is to minimise risks, expand existing sales structures or secure a foothold in the market. At the same time, the regulatory requirements for marketing and environmental claims are becoming stricter, for example due to the German Ordinance on the Designation of Energy Consumption for Motor Vehicles (Pkw-EnVKV) or the new Green Claims Directive. The risk of legal action is increasing – we advise market participants in the automotive and mobility industry on how to design efficient sales concepts and market them in a legally compliant manner.
What sets us apart: Industry experience and core competences for sales and marketing
Our internationally networked team works together across disciplines and advises car manufacturers and other market participants in the automotive and mobility industry on the various challenges in sales and marketing. We offer combined expertise in the areas of commercial law, compliance, competition law, IP, environmental law and consumer protection.
- Sales strategies: Direct sales, agency models, online & omnichannel sales
- Review of marketing measures: German Ordinance on the Designation of Energy Consumption for Motor Vehicles (Pkw-EnVKV), Green Claims Directive, competition and consumer law
- Drafting contracts with sales partners and agents
- Development and production agreements, purchasing pools
- GDPR expertise and data protection-driven marketing
- Advertising law
- International network and cross-border advice
Overview of our services: Making sales and marketing legally compliant
- Advice and support for selective distribution systems, including contract design, risk distribution, protection against grey market and counterfeiting and defence against unjustified claims
- Assessment and implementation of requirements related to competition law and compliance, including restructuring and development of legally compliant sales and marketing strategies
- Advice on advertising, data protection, environmental and sustainability statements and training for marketing and sales teams
- Examination of vehicle data, environmental labels and statements on carbon
- Advice on exclusive distribution model and third-party platform ban
- Competition law related to distribution
- Delivery claims
Speak to our experts
Are you looking to organise your sales and marketing strategy to be legally compliant and future-oriented? Then talk to our Automotive & Mobility team about direct sales, agency models or online models. We will provide you with expert legal and commercial advice to strengthen your competitive position.
Legal experts for Sales and marketing in the automotive & mobility sector
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Local market knowledge. Global outlook
We provide future-facing legal advice to help your organisation thrive. Combining local market knowledge and a global perspective, and with lawyers in locations worldwide, your organisation benefits from the expertise it needs, even across borders.
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