CMS advises US insurtech firm Lemonade on entering the German market

Cologne – US online insurance company Lemonade is entering the German market, initially offering household contents and liability insurance. Germany was chosen as the first European country for expansion of the insurtech firm outside the US, with Amsterdam serving as the company’s European base. Lemonade is currently available in most US states and in Germany, with further global expansion planned.

A CMS team headed by lead partner Dr Winfried Schnepp advised Lemonade on all legal aspects of launching business operations in Germany, including contract design for the household contents and liability insurance policies and structuring of online selling.

Lemonade is a licensed insurance company offering renters and homeowners insurance in the US, as well as household contents and personal liability insurance in Germany. The insurtech firm was established in 2016. Driven by artificial intelligence and behavioural economics, Lemonade replaces insurance brokers and bureaucracy with chatbots and machine learning. As a certified B Corporation, with surpluses being paid out to non-profit organisations, Lemonade aims to transform insurance from a necessary evil into a social good.

CMS Germany

Dr Winfried Schnepp, Lead Partner
Thomas Maur, Senior Associate, both Insurance
Dr Heike Blank, Partner
Antonia Witschel, Counsel
Dr Johannes Marl, Associate, all Competition
Michael Kamps, Partner
Dr Karin Schmidtmann, Senior Associate, both Data Protection
Florian Dietrich, Partner, IT/E-Commerce
Thomas Gerdel, Partner
Dr Martin Friedberg, Senior Associate, both Tax
Dr Alexander Bissels, Partner, Labor, Employment & Pensions

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