Introduction to the EmpCo Directive. Advertising sustainability while complying with the law
Tailored EmpCo training courses for businesses – online, on-site or via eLearning
This eLearning course covers the basics of credible and legally compliant environmental communications (known as "green claims") and explains how to avoid greenwashing in the context of the Empowering Consumers for the Green Transition Directive (EmpCo). It is aimed in particular at legal, compliance and ESG/sustainability departments, as well as staff in marketing, PR, communications and sales, and those in roles with responsibility for packaging design, labelling and regulatory affairs. This makes it suitable for anyone whose professional role involves external corporate communications or sustainability communications in general as well as the promotion of products and services. It provides a practical overview of the key principles and requirements of the EmpCo Directive and shows how to avoid greenwashing. Thanks to numerous clear, practical examples, it enables participants to get to grips with the subject quickly.
The goal of the eLearning course is to raise awareness of how to handle sustainability communications in a manner that complies with the law with regard to the EmpCo Directive and to enable staff to avoid greenwashing.
Course content of "Introduction to the EmpCo Directive"
- What is greenwashing?
- What is the new legal framework for advertising and communications on environmental and sustainability issues? What needs to be considered?
- An in-depth look at key changes relating to legally compliant advertising and communications on environmental and sustainability issues with knowledge checks
- Enforcement, consequences and key takeaways
- Quiz: Test your knowledge of the EmpCo Directive!
Also available as on-site training
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