Home / People / Alasdair Lamb
Alasdair Lamb

Alasdair Lamb

Senior Associate

T +44 20 7067 3136
CMS Cameron McKenna Nabarro Olswang LLP
Cannon Place
78 Cannon Street
United Kingdom
Languages English

Alasdair is a senior associate in the Technology & Media Department and has particular experience advising clients in the gambling, media and sports sectors. 

His expertise includes e-commerce and consumer protection, gambling law and regulation, commercial contracts, advertising regulation, and media rights exploitation. He regularly advises clients in the gambling sector on a range of commercial and regulatory matters, including in respect of software/platform licences and services agreements, brand licences, operator licence applications, and regulatory enforcement action, as well as providing commercial and regulatory support on corporate mergers and acquisitions. He also has particular experience advising sports media rights holders on the tender and grant of their rights. 

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Legal 500, 2019

Relevant experience

  • Gamesys - commercial and regulatory aspects of its sale (other than its sports brands and games) to JPJ Group. 
  • England and Wales Cricket Board (ECB) - sale of the ECB’s broadcasting and other media rights for all of its domestic and international matches played at home from 2020-2024, representing a combined income of £1.1 billion for the ECB.
  • Rank Group - commercial and regulatory aspects of its takeover of online gaming company Stride. 
  • International Cricket Council (ICC) - latest digital content rights tender process, which saw Facebook become the exclusive digital content rights partner in the Indian sub-continent for all of the ICC global events for the next cycle.
  • Comcast - gambling regulatory aspects of its bid for, and acquisition of, Sky.
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  • 2013 – M.A., BPP Business School, London
  • 2012 – L.P.C., BPP Law School, London
  • 2011 – G.D.L., The College of Law, London
  • 2010 – B.A., University of Warwick
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  • Member of the International Masters of Gaming Law.
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Show only
12 August 2020
Back on Track: Con­sumer pro­tec­tion: the law bey­ond so­cial re­spons­ib­il­ity
Back on Track: prac­tic­al leg­al and risk is­sues for the gambling sec­tor is our series of up­dates for in-house leg­al and com­pli­ance teams in the gambling sec­tor. 
02 September 2020
BGC un­veils tough new meas­ures to pro­tect un­der-18s from on­line gambling...
The Bet­ting and Gambling Coun­cil (BGC) has un­veiled a host of new rules de­signed to pro­tect chil­dren and young people from gambling ad­vert­ising in the Sixth In­dustry Code for So­cially Re­spons­ible Ad­vert­ising....
15 July 2020
Back on Track: Gambling ad­vert­ising: re­cent key learn­ings and trends
Back on Track: prac­tic­al leg­al and risk is­sues for the gambling sec­tor
13 July 2020
Gambling Com­mis­sion con­sults on on­line slots game design and re­verse with­draw­als
On 9 Ju­ly 2020, the Gambling Com­mis­sion an­nounced that it is con­sult­ing on changes to the reg­u­la­tion of on­line slot games design. This fol­lows the Com­mis­sion’s in­dustry chal­lenge re­port, which it pub­lished...
12 May 2020
Gambling Com­mis­sion pen­al­ises FSB for reg­u­lat­ory fail­ings and warns op­er­at­ors...
Re­mote gambling op­er­at­or FSB Tech­no­logy (UK) Ltd is set to pay £600,000 to the Gambling Com­mis­sion, after the reg­u­lat­or dis­covered fail­ings in its over­sight of its white la­bel part­ners and its anti-money...
02 April 2020
Gambling Com­mis­sion Pub­lishes 2020/2021 Busi­ness Plan
On 1 April the Gambling Com­mis­sion pub­lished its 2020/2021 Busi­ness Plan, out­lining its key pri­or­it­ies for the com­ing fin­an­cial year. Un­sur­pris­ingly, con­sumer pro­tec­tion and en­force­ment for non-com­pli­ance...
06 February 2020
Gambling Com­mis­sion’s con­sulta­tion on so­ci­ety lot­tery re­form clos­ing next...
The Gambling Com­mis­sion’s con­sulta­tion on so­ci­ety lot­tery re­form is due to close next month, on 12 March 2020. The con­sulta­tion seeks views of both gambling in­dustry stake­hold­ers and con­sumers on what...
31 January 2020
Gambling Com­mis­sion calls for ‘Fea­ture Buy-Ins’ to be re­moved
The Gambling Com­mis­sion has warned its li­censees not to of­fer gambling products to Brit­ish cus­tom­ers on­line that in­clude ‘fea­ture buy-ins’. The re­mind­er fol­lows in the wake of the Com­mis­sion dis­cov­er­ing...
14 January 2020
Gambling Com­mis­sion an­nounces man­dat­ory par­ti­cip­a­tion in GAM­STOP and ban...
The Gambling Com­mis­sion has today an­nounced a ban on gambling op­er­at­ors from ac­cept­ing cred­it cards as a means of pay­ment by con­sumers, and also that the multi-op­er­at­or self-ex­clu­sion scheme GAM­STOP must...
16 July 2019
ASA rules in fa­vour of Bet­fair and Sky Bet
On 10 Ju­ly 2019, the Ad­vert­ising Stand­ards Au­thor­ity (“ASA”) pub­lished rul­ings in fa­vour of PPB Coun­ter­party Ser­vices Ltd t/a Bet­fair (“Bet­fair”) and Bonne Terre Ltd t/a Sky Bet (“Sky Bet”),...
05 July 2019
ASA rules against Wil­li­am Hill, Bet­fair, Lot­toGo and MT Se­cure­Trade
On 19 June 2019, the Ad­vert­ising Stand­ards Au­thor­ity (“ASA”) pub­lished rul­ings against WHG (In­ter­na­tion­al) Ltd t/a Wil­li­am Hill (“Wil­li­am Hill”), PPB En­ter­tain­ment Ltd t/a Bet­fair (“Bet­fair”),...
08 October 2018
Gambling Com­mis­sion pub­lishes new ADR stand­ards for gambling op­er­at­ors
On 1 Oc­to­ber 2018, the Gambling Com­mis­sion pub­lished new guid­ance on al­tern­at­ive dis­pute res­ol­u­tion pro­ced­ures (“ADR”) in the gambling sec­tor (“the 2018 Guid­ance”). The 2018 Guid­ance fol­lows on...