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Portrait of Alasdair Lamb

Alasdair Lamb

Senior Associate

CMS Cameron McKenna Nabarro Olswang LLP
Cannon Place
78 Cannon Street
United Kingdom
Languages English

Alasdair is a senior associate in the Technology & Media Department and has particular experience advising clients in the gambling, media and sports sectors. 

His expertise includes e-commerce and consumer protection, gambling law and regulation, commercial contracts, advertising regulation, and media rights exploitation. He regularly advises clients in the gambling sector on a range of commercial and regulatory matters, including in respect of software/platform licences and services agreements, brand licences, operator licence applications, and regulatory enforcement action, as well as providing commercial and regulatory support on corporate mergers and acquisitions. He also has particular experience advising sports media rights holders on the tender and grant of their rights. 

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"Rising Star"

Legal 500, 2021

“Alasdair Lamb is an excellent lawyer, with great attention to detail”

Legal 500, 2021

"Alasdair Lamb is such a great lawyer, thorough, helpful and incredibly intelligent."

Legal 500, 2020


Legal 500, 2019

Relevant experience

  • Gamesys - commercial and regulatory aspects of its sale (other than its sports brands and games) to JPJ Group. 
  • England and Wales Cricket Board (ECB) - sale of the ECB’s broadcasting and other media rights for all of its domestic and international matches played at home from 2020-2024, representing a combined income of £1.1 billion for the ECB.
  • Rank Group - commercial and regulatory aspects of its takeover of online gaming company Stride. 
  • International Cricket Council (ICC) - latest digital content rights tender process, which saw Facebook become the exclusive digital content rights partner in the Indian sub-continent for all of the ICC global events for the next cycle.
  • Comcast - gambling regulatory aspects of its bid for, and acquisition of, Sky.
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Memberships & Roles

  • Member of the International Masters of Gaming Law.
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  • 2021 – Postgraduate Certificate in Sports Law
  • 2013 – M.A., BPP Business School, London
  • 2012 – L.P.C., BPP Law School, London
  • 2011 – G.D.L., The College of Law, London
  • 2010 – B.A., University of Warwick
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Gambling Com­mis­sion warns of im­plic­a­tions of change of con­trol ap­prov­al...
The Gambling Com­mis­sion has is­sued re­mind­ers to its li­censees of their ob­lig­a­tions to seek the Com­mis­sion's ap­prov­al for a change of cor­por­ate con­trol ("CoCC").  The warn­ings – cir­cu­lated as part of...
CMS Me­dia Up­date Morn­ing
Our pop­u­lar Me­dia Up­date Morn­ing re­turns.We are de­lighted that this ses­sion will be our first in per­son me­dia event since be­fore the pan­dem­ic and we are very ex­cited to see you all. Please do come early...
Gambling Com­mis­sion an­nounces up­dates to guid­ance on fair terms and prac­tices
On the 16 Feb­ru­ary 2022, the Gambling Com­mis­sion an­nounced up­dates to its guid­ance to li­censees on fair and trans­par­ent terms and prac­tices. The up­dates come in the wake of the Com­mis­sion hav­ing dis­covered...
ASA rules that 888poker gambling ads not dir­ec­ted at un­der-18s or of par­tic­u­lar...
The Ad­vert­ising Stand­ards Au­thor­ity (ASA) has ruled in fa­vour of gambling op­er­at­or 888 UK Ltd, in re­spect of two com­plaints made against videos ad­vert­ising 888poker on the pro­file of so­cial me­dia star...
ASA finds bet­ting so­cial me­dia ad­vert to be ir­re­spons­ible
On 8th Decem­ber 2021, the Ad­vert­ising Stand­ards Au­thor­ity (ASA) ruled against Dribble Me­dia Ltd t/a Mid­nite, find­ing that one of its paid-for so­cial me­dia ad­verts con­doned and en­cour­aged bet­ting in ways...
Up­dated ad­vert­ising guid­ance on re­spons­ible and prob­lem gambling pub­lished
The Com­mit­tee of Ad­vert­ising Prac­tice (CAP) and the Broad­cast Com­mit­tee of Ad­vert­ising Prac­tice (BCAP) have pub­lished a newly up­dated ver­sion of their guid­ance on re­spons­ible and prob­lem gambling. The...
What the High Court sum­mary judg­ment in the Green V Bet­fred case means...
Case Sum­mary and Ana­lys­is: An­drew Green v Pet­fre (Gibral­tar) Ltd (t/a Bet­fred) The Facts On 26 Janu­ary 2018, Mr An­drew Green played a game called 'Frankie Det­tor­i's Ma­gic Sev­en Black­jack' on Bet­fred’s...
ASA bans Foxy Games’ “Earn Money On­line” Ad but clears Bet­fair Casino’s...
The Ad­vert­ising Stand­ards Au­thor­ity (ASA) has banned a paid-for on­line search en­gine ad re­leased by Foxy Games but con­firmed that a TV ad for Bet­fair Casino did not in­fringe the BCAP Code. Foxy Games...
BGC un­veils tough new meas­ures to pro­tect un­der-18s from on­line gambling...
The Bet­ting and Gambling Coun­cil (BGC) has un­veiled a host of new rules de­signed to pro­tect chil­dren and young people from gambling ad­vert­ising in the Sixth In­dustry Code for So­cially Re­spons­ible Ad­vert­ising...
Back on Track: Con­sumer pro­tec­tion: the law bey­ond so­cial re­spons­ib­il­ity
Back on Track: prac­tic­al leg­al and risk is­sues for the gambling sec­tor is our series of up­dates for in-house leg­al and com­pli­ance teams in the gambling sec­tor. Dur­ing this ses­sion, our sec­tor spe­cial­ists...
Gambling Com­mis­sion con­sults on on­line slots game design and re­verse with­draw­als
On 9 Ju­ly 2020, the Gambling Com­mis­sion an­nounced that it is con­sult­ing on changes to the reg­u­la­tion of on­line slot games design. This fol­lows the Com­mis­sion’s in­dustry chal­lenge re­port, which it pub­lished...
Back on Track: Gambling ad­vert­ising: re­cent key learn­ings and trends
Back on Track: prac­tic­al leg­al and risk is­sues for the gambling sec­tor is our series of up­dates for in-house leg­al and com­pli­ance teams in the gambling sec­tor.Dur­ing this ses­sion, our sec­tor spe­cial­ists...