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Global Reach
Global Reach

Apart from offering expert legal consultancy for local jurisdictions, CMS partners up with you to effectively navigate the complexities of global business and legal environments.

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CMS lawyers can provide future-facing advice for your business across a variety of specialisms and industries, worldwide.

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Offices
Global Reach
Global Reach

Apart from offering expert legal consultancy for local jurisdictions, CMS partners up with you to effectively navigate the complexities of global business and legal environments.

Explore our reach
Insights
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Advertising, Marketing & Sponsorship

The advertising and marketing sector is diverse and dynamic, with creativity and resourcefulness at its heart. We bring that same spirit to the work we do for our clients in the sector. We assist a range of clients - small to large - across the sector above, below and through the line, including brands, agencies and publishers.

Our brand clients range from leading global brands to disruptive newcomers. Our agency clients range from advertising, media buying and branding agencies, through to PR, outdoor and market research, and digital agencies. On the publisher side, we work for a number of ad-funded global media owners where advertising revenue is critical to the success of their business.

We are used to working with innovative people, with tight deadlines, and where creativity pushes the boundaries. They choose lawyers who are responsive, pragmatic and who understand what they need, the key issues impacting their market and share their passion.

We bring these same qualities to the work we do for brands and media owners. We provide specialist marketing and advertising advice to all sectors, built on our market-leading understanding of the media sector and of the technology which increasingly drives advertising both on and offline.

Leading expertise

We have expertise in all aspects of advertising and marketing, acting for brand owners and agencies, from dealing with complaints and disputes to helping clients to achieve their commercial objectives.

Our advertising team have market-leading experience drafting and negotiating complex global media buying deals. We have extensive experience opposite the majority of the key agency players and have acted on a number of cutting edge matters addressing the hottest topics in the sector, including transparency, effectiveness and brand safety. 

As the world of media buying becomes increasingly programmatic, our adtech lawyers will ensure that your media buying contracts are fit-for-purpose in this new technology-dependent, data-rich world.

Campaigns and promotions benefit from our intellectual property, betting and gaming, food, medicines and other regulatory expertise. Our media lawyers are used to negotiating innovative sponsorship and endorsement deals. 

We clear, protect, enforce and license brands, and focus on the protection of image rights and reputation management. We are experts in regulatory affairs including the CAP and OFCOM codes, and the PAGB, ABPI and ABHI codes. We have extensive experience of advising clients on all aspects of their advertising and marketing campaigns, including handling advertising complaints and disputes, often relating to difficult areas of comparative advertising.

We also have corporate lawyers with an extensive track record advising on acquisitions and disposals of marketing and advertising businesses. Our advice on tax, joint ventures and partnership agreements is pragmatic and perceptive.

Find out more about CMS commercial expertise.

Find out more about CMS expertise in TMT - Technology, Media & Telecommunications.

Adtech

To understand adtech, you need your lawyers to have market-leading understanding of both technology and advertising and we can offer this expertise. We live and breathe technology with a large team of technology lawyers in the top tier of the legal directories. We also have a highly respected advertising practice, advising brands, traditional and digital advertising agencies, networks and publishers. Beyond this, we have a taskforce of experts from across our technology and advertising practices that are fully immersed in the adtech market specifically. They understand the key issues impacting the sector and advise every day on innovative solutions.

To read more about our adtech practice, see our dedicated sector page here.

Events

  • Abstract faceted background - 840 x 420
    United Kingdom
    03 Apr 2025

    CMS Welcome Reception to coincide with the 26th Annual IBA Arbitration Day

  • Green and orange origami 840x420
    United Kingdom
    31 Mar 2025

    Skills For Future Facing Teams: Advanced presentation skills

  • United Kingdom
    26 Mar 2025

    CMS Annual Tax Con­fer­ence 2025

  • Apartment buildings - 840 x 420
    United Kingdom
    19 Mar 2025

    Building Safety Act Conference

  • Orange and yellow origami 840x420
    United Kingdom
    17 Mar 2025

    Skills For Future Facing Teams: Enhance your influence

  • A yellow domino block - 840 x 420
    United Kingdom
    13 Mar 2025

    Spotlight on Sexual Harassment

  • hi-tech concept abstract background, defocused illumination from fiber optic glass - 840 x 420
    United Kingdom
    13 Mar 2025

    Technology Disputes & Arbitration: Trends, Challenges and the Future

  • Sustainable glass office building, reduced CO2 - 840 x 420
    United Kingdom
    11 Mar 2025

    ESG litigation: recent trends and future developments

  • Blue podium with circular geometric pattern - 840 x 420
    United Kingdom
    05 Mar 2025

    CMS/Savills Scottish Hotel Conference

  • Scenic of panorama view of sunrise skyline and cityscape with light tail on road into metropolis, Bangkok, Thailand
    United Kingdom
    27 Feb 2025

    Cross-Border Financial Services 2025 webinar series

  • Blue waves abstract background texture - 840 x 420
    United Kingdom
    26 Feb 2025

    Risk Essentials: Managing Cyber Risk & Fraud

  • 3D illustration Abstract digital light background - 840 x 420
    United Kingdom
    25 Feb 2025

    CMS ECCTA: Failure to Prevent Fraud

Local market knowledge. Global outlook

We provide future-facing legal advice to help your organisation thrive. Combining local market knowledge and a global perspective, and with lawyers in locations worldwide, your organisation benefits from the expertise it needs, even across borders.

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