Open navigation
Search
Search
All expertise
Explore our breadth of expertise.
International Desks
Helping you access overseas markets with support from our country and region-specific experts.
Sectors View all
Practice Areas View all
Offices
Discover the scope of our presence in the jurisdiction.
Global Reach
Learn about our capabilities beyond borders.
CMS United Kingdom
All insights
Leverage our expert analysis, intelligence and thought leadership for your strategic advantage.
Personalised updates
Receive tailored insights and intelligence that apply directly to your business.
Topics in Focus View all
Insights by type
CMS Spotlight: join our events and webinars!
CMS News
Stay up to date with our growth, evolution and our many successes.
CMS Press Office
Contact us
For all general enquiries.
About CMS
CMS Careers

Select your region

International Europe Africa Asia-Pacific The Americas Middle East
Robert Willis
Partner

Robert Willis

London, United Kingdom
Languages
  • English
  • German
Social media

Rob Willis is a partner in the Corporate/M&A Team at CMS London. He has been practising since 2004 and deals with all aspects of corporate work, including private company and business acquisitions and disposals, public takeovers, fundraisings and IPOs, joint ventures and reorganisations.

Rob has particular experience advising on transactions in the Technology, Media & Communication and Gaming sectors. 

Awards & Recognitions
01 –
  • Quote
    "Rob Willis is a top corporate lawyer who has an unusual savvy and experience."
    Legal 500 2025
  • Quote
    "Robert Willis provides ‘polished, comprehensive and accessible advice'."
    Legal 500, 2016
  • Quote
    "Robert Willis has been named 'Gaming Lawyer of the Year' at the 2017 Corporate Live Wire Gaming Awards."
    Corporate Live Wire - Gaming Awards 2017

Relevant experience

  • Instant Win Gaming, the leading supplier of online instant win games, on its sale of a 70% interest to multi-national lottery operator Allwyn.
  • Anzo Group on the sale of leading independent UK-based iGaming content supplier, Roxor Gaming, to Aristocrat Leisure, the Australian Stock Exchange listed leading global gaming content and technology company and top-tier mobile games publisher.
  • The LiveScore Group, the sports media and online gaming operator, on a £50m investment from Ringier AG, valuing the business at GBP 500m.
  • The Pragmatic Group, the online betting and gaming group, on their entry into an exclusive multi-year partnership with DAZN Group that will see the launch of a next generation betting and gaming product for sports fans.
  • Avid Gaming, the owner of Sports Interaction, Canada's leading online sports betting brand, on its CAD 300m sale to Entain plc.
  • ThinCats, the leading alternative finance provider to mid-sized SMEs, on its GBP 160m strategic investment in the company from Wafra Capital Partners.
  • Geocomply, the global leader in geolocation compliance technology, on its minority investment from Blackstone Growth and Atairos.
  • Reward, the customer engagement platform for banks and retailers across Europe and the Middle East, on its minority investment from Verisk Analytics Inc.
  • The Gamesys Group, the leading online gaming group, and its majority shareholders, on its c.GBP 490m sale to JPJ Group plc and pre-sale carve out of its sports betting and games content business.
  • The shareholders and management of legal business intelligence provider, Globe Business Media Group, on its acquisition by Law Business Research Ltd, a portfolio company of Levine Leichtman Capital Partners.
  • The Rank Group plc on its acquisition of the YoBingo Group, a leading Spanish online casino and bingo business, for up to EUR 52m.
  • The Gamesys Group on the acquisition of Livescore, a global sports media publisher.
  • Intellectual Property & Software Limited, European Domain Management Limited and Rocket 9 Limited on the sale of their online casino business to Swedish mobile gaming company LeoVegas for GBP 65m.
  • 32Red Group plc, the AIM-quoted online gaming company, on its GBP 175.6m recommended offer by Kindred Group plc.
  • The Endemol Shine Group on various transactions, including the establishment of new drama production company, Wild Mercury Productions; the acquisition of a majority interest in animation studio, Simon's Cat; the equity investment into social gaming company, Plumbee and subsequent sale of Plumbee to GSN Games.
  • The Gamesys Group on the sale of its Jackpotjoy, Starspins and Botemania branded real money and social gaming business to The Intertain Group Limited, for an initial purchase price of GBP 425.8m in cash and shares, plus an earn out.
  • Capital & Regional plc, the Main Market listed specialist retail property company, on its acquisition of further units in the Mall Fund, the UK dominant community shopping centre fund, for approximately GBP 213m and related capital raising carried out by way of an underwritten firm placing, placing and open offer to raise approximately GBP 165m.
  • The BetFred Group on the establishment of a joint venture to acquire the various assets and racetrack formerly known as Great Leighs.
  • Warner Music Group Corp. on its acquisition of Parlophone Label Group from Universal Music Group.
  • The Gamesys Group on its acquisition of Virgin Games.

Education

  • 2002 - LPC, Nottingham Law School, Nottingham
  • 2001 - BA Law with European Law, Nottingham University, Nottingham
Practice Areas
Corporate Equity Capital Markets Mergers & Acquisitions

Insights by Robert

See all Insights
News United Kingdom

CMS advises Consulum on its acquisition by Stagwell

07 Aug 2024 2 min read
News United Kingdom

CMS advises Instant Win Gaming on its agreement to partner with Allwyn

05 Feb 2024 2 min read
News United Kingdom

CMS advises LiveScore Group on two strategic deals

09 Nov 2023 2 min read
News United Kingdom

CMS advises Anzo Group on the sale of Roxor Gaming

26 Sep 2022 2 min read
Back to top Back to top
You will now find all Law-Now content on CMS.law
Explore more
If you want to use third party tools, please enable personalisation cookies as part of your cookie preferences. You can change this setting at any time via the button below or in our Cookie Notice.