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Selina Potter

Selina Potter

Head of Broadcasting

CMS Cameron McKenna Nabarro Olswang LLP
Cannon Place
78 Cannon Street
United Kingdom
Languages English, Italian, French

Selina has been a leading lawyer in the UK media sector for over 20 years. She provides commercial advice to broadcasters and other audio-visual distributors on all aspects of their business. This includes advising on the acquisition and distribution of content over all platforms and devices and on issues at the intersection of media and technology. She also advises book and magazine publishers on all commercial elements of their business.

Selina has acted on some of the leading transactions in the media sector over the years, including several joint ventures for BBC Studios, the launch of BT's sports channels and digital switchover for the BBC.

Her clients include broadcasters, pay television platforms, video on demand services, content owners, satellite operators and publishers.

Selina is recognised by both the Legal 500 and Chambers & Partners Guide to the Legal Profession as a leader in her field.

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"Broadcasting specialist Selina Potter advises clients on a wide range of matters relating to the technical aspects of content delivery, including content acquisition and distribution and carriage agreements."

Chambers, 2017

"Band 1 individual (Media and Entertainment: Film & Television)."

Chambers 2017

"Leading individual (Media and Entertainment: Broadcasting and digital carriage)."

Legal 500, 2016

Relevant experience

  • BBC Studios for over 20 years on the media and commercial aspects of their key joint ventures and strategic partnerships, including their JV to set up UKTV and their arrangements with AMC for BBC America. Other deals for BBC Studios involved the magazine, clips, book, learning and DVD sectors. She also acted for BBC Studios on the ill-fated VOD venture "Project Kangaroo" with ITV and Channel 4.
  • The BBC on aspects of digital switchover and the launch of Freeview HD.
  • An international SVOD service on its movie output deals with US studios and independents.
  • Sky Italia on the acquisition of premium sports and movie rights and on multi-channel carriage arrangements.
  • A major sports rights body on regulatory and content aspects of the global roll out of a digital content offering.
  • Miramax on its international distribution arrangements with channels and on demand services.
  • BT Sports and Television on the launch and distribution of their sports channels, including the technical and production services arrangements underpinning their Premier League coverage.
  • NBC Universal on distribution and regulatory matters for their international networks.
  • DC Thomson and Beano Studios on the exploitation of their animated children's characters, including the Dennis the Menace television series.
  • SES AMERICOM (now SES World Skies) on the technical building blocks for their IP Prime platform, including licences for conditional access and middleware and agreements with set top box manufacturers.
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  • 1986 – MA Jurisprudence, New College, Oxford 
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  • Royal Television Society
  • Women in Film and Television
  • The Lawyers' Circle
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Show only
27 October 2020
AVMS Up­date Part III – European Com­mis­sion guid­ance on video-shar­ing plat­forms
As per our pre­vi­ous up­dates, the European Com­mis­sion (the Com­mis­sion) has pub­lished two sets of non-bind­ing guidelines to help Mem­ber States im­ple­ment the re­vised Au­di­ovisu­al Me­dia Ser­vices Dir­ect­ive...
05 August 2020
AVMS Up­date Part II – European Com­mis­sion guid­ance on the defin­i­tion of...
As per our re­cent up­date, the European Com­mis­sion (the Com­mis­sion) has pub­lished guidelines on the rules con­cern­ing the pro­mo­tion of European works on on-de­mand pro­viders in the re­vised Au­di­ovisu­al Me­dia...
21 July 2020
AVMS Up­date – European Com­mis­sion pub­lishes guid­ance on cal­cu­la­tion of...
The European Com­mis­sion (the Com­mis­sion) has provided two sets of non-bind­ing guidelines to help Mem­ber States im­ple­ment the re­vised Au­di­ovisu­al Me­dia Ser­vices Dir­ect­ive (AVMS Dir­ect­ive) in­to na­tion­al...
19 July 2019
CMS ad­vises BBC on trans­form­a­tion­al part­ner­ship with ITV to launch Brit­Box...
In­ter­na­tion­al law firm CMS has ad­vised the BBC on its stra­tegic part­ner­ship with ITV to launch Brit­Box, a new stream­ing ser­vice for UK audi­ences of­fer­ing ac­cess to the best of Brit­ish TV.Brit­Box is already...
09 April 2019
CMS ad­vises BBC Stu­di­os on land­mark agree­ments with Dis­cov­ery in­clud­ing...
In­ter­na­tion­al law firm CMS has ad­vised BBC Stu­di­os on a series of land­mark agree­ments with Dis­cov­ery which in­clude the ac­quis­i­tion by BBC Stu­di­os of sev­en UK­TV chan­nels; a glob­al con­tent part­ner­ship to...
29 January 2019
Clare Thomas and Selina Pot­ter named in The Law­yer­'s Hot 100 for 2019
CMS Part­ners Clare Thomas and Selina Pot­ter have been re­cog­nised in The Law­yer’s 2019 Hot 100 list, a roster of standout UK law­yers over the past year who have been deemed the most dar­ing, in­nov­at­ive...
25 September 2018
CMS ad­vises Com­cast on spe­cial­ist reg­u­lat­ory as­pects of Sky deal
In­ter­na­tion­al law firm CMS has ad­vised Com­cast on spe­cial­ist me­dia, tele­com­mu­nic­a­tions and gambling reg­u­la­tion as­pects of its bid for Sky. Com­cast, the US-based me­dia and tech­no­logy com­pany, was the highest...
30 October 2014
Olswang ad­vises BBC World­wide on US-based long-term cre­at­ive part­ner­ship...
This art­icle was pro­duced by Olswang LLP, which joined CMS on 1 May 2017.In­ter­na­tion­al TMT law firm Olswang has ad­vised BBC World­wide, the com­mer­cial arm of the BBC, on a new long-term cre­at­ive part­ner­ship...