Business in a digital world

Even the most traditional businesses need to develop strategies for managing their digital assets and related rights, and need to be capable of implementing those strategies effectively.

Much attention has naturally been focused on blockchain-based assets, particularly cryptocurrencies. But the digital assets of a business may also include content, data and analytics, software, digital identities, domain names and even its online brand.

About the only thing these assets have in common is their digital nature: both their characteristics and the technology used to create and maintain them are highly diverse.

The playbook for such digital assets is still being written – and rewritten, as legislators, regulators and jurists try to keep up with technological change.

In this section of Bandwidth, we look at some of the key issues for businesses, such as:

• How to protect and promote your brand and other digital assets online.
   
• How commercialising and protecting your intellectual property rights can present particular issues when digital assets are involved.
   
• Some of the legal and commercial issues to be considered if your business is developing digital twins.