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Portrait of Sarah Wright

Sarah Wright

Head of Intellectual Property

CMS Cameron McKenna Nabarro Olswang LLP
Cannon Place
78 Cannon Street
United Kingdom
Languages English, French, Spanish

Sarah has built her leading IP practice advising companies on how to protect, monetise and enforce their brands and designs.

Sarah advises clients in the Technology, Media and Communications, Life Sciences & Healthcare, and Fashion and Retail sectors. She handles a broad range of IP work from devising trade mark filing strategies, conducting clearances searches and managing international portfolios, through to advising on all types of contentious matters before UKIPO, EUIPO and UK Courts.

In addition, Sarah has experience of non-contentious matters including drafting and negotiating all types of licensing and franchising arrangements and co-existence agreements. Having spent her formative years at a very large city firm, she is equally adept advising on the IP aspects of corporate acquisitions and disposals. Sarah also routinely advises agencies and brands on advertising issues including pre-clearance advice and assists clients with ASA complaints.

Alongside Sarah’s IP practice Sarah is also the co-founder of CMS equIP, the firm’s tech start-up programme which launched in 2016 and has become of the leading law firm programmes in the tech start-up arena in the UK, and which now has capability in multiple jurisdictions. Working with dynamic start-ups has honed Sarah’s ability to cut through detail and find pragmatic solutions for her clients, whatever their size.

Post-Brexit, Sarah will continue to hold representation and audience rights before the EUIPO and the Court of Justice of the European Union. Sarah is English and Irish qualified, and she will operate her EU trade mark and design practice from our Polish office.

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"Wright is a versatile practitioner best known for her portfolio management dexterity, which she exercises for industry leaders. Sarah is approachable and very easy to partner with. She is proficient at handling wide-ranging matters for companies of immense global scale."

World Trademark Review, 2019

"efficient and practical' in her approach."

Legal 500, 2019

"Sarah Wright leads the firm's trade mark practice and advises clients in fashion, life sciences, media and telecoms on prosecution, licensing and litigation. Clients say: "She is really outstanding - she provides tailored advice and commercial proposals."

Chambers 2017

"a shrewd filing strategist and international portfolio developer par excellence."

World Trademark Review 2017

Relevant experience

  • ITV on their global trade mark portfolio including on new filings, oppositions and brand protection issues.
  • Microsoft on their UK and European trade mark filings and oppositions.
  • Fashion clients on various IP matters including their licensing, distribution or franchise arrangements.
  • Lipsy Limited on anti-counterfeiting strategies and dealing with trade mark and design infringement claims.
  • A significant UK media business on the identification, clearance and registration of a new entertainment brand for use across multiple platforms worldwide.
  • A technology start-up on how to protect their IP rights to put them in the best position to secure funding.
  • A UK bank, a life insurance provider and a worldwide pharma company on brand protection issues including clearance of new brand names and advertising issues.
  • A UK manufacturer on a High Court claim for UK and EU registered and unregistered design right infringement.
  • Clients from a wide range of industries on a range of brand protection issues including domain name disputes; takedown notices and the use of keywords.
  • Various clients on the IP aspects of corporate acquisitions and disposals.
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Memberships & Roles

  • INTA: Emerging Issues Committee
  • CITMA, Associate Member
  • PTMG, Associate Member
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Lectures list

  • March 2017 - Global IP ConfEx - Panel Speaker on international trade mark law & practice.
  • April 2016 - "Smart Retailers", Draper's Digital Forum, London.
  • October 2015 - “Mind the Gap, Keeping it Legal”, Google Campus, London.
  • September 2015 - "Clutter on the Community Trade Mark Register", The McCarthy Institute Trade Mark Symposium at University of San Francisco.
  • June 2015 - Panel Speaker at Thomson Reuters Trade Mark Conference, London.
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  • 2003 – Diploma in Intellectual Property Law, Bristol
  • 1997 - LLB Law and French Law, Liverpool
  • 1996 - Licence en Droit, Bordeaux
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CMS In­tel­lec­tu­al Prop­erty We­bin­ar Series 2023
The CMS In­tel­lec­tu­al Prop­erty team are pleased to in­vite you to our up­com­ing we­bin­ar series, tak­ing place from Feb­ru­ary to Ju­ly 2023. The series will span the full scope of CMS’s IP prac­tice, in­clud­ing...
UK Design Re­gime: What You Need to Know
In the United King­dom, there are vari­ous op­tions avail­able to help in­vent­ors, cre­at­ors and au­thors pro­tect their in­tel­lec­tu­al prop­erty rights. Un­like pat­ents, trade marks and copy­right, designs are an...
CMS ad­vises Anzo Group on the sale of Rox­or Gam­ing
In­ter­na­tion­al law firm CMS has ad­vised Anzo Group on the sale of lead­ing in­de­pend­ent UK-based iG­am­ing con­tent sup­pli­er, Rox­or Gam­ing, to Ar­is­to­crat Leis­ure, the Aus­trali­an Stock Ex­change lis­ted lead­ing...
The fine line between func­tion and artistry: les­sons from a Dan­ish Plant...
On 22 April 2022, the Dan­ish East­ern High Court ruled that a plant box vi­ol­ated copy­right, re­gistered design rights and rights un­der the Dan­ish Mar­ket­ing Prac­tices Act. The rul­ing serves as a re­mind­er...
CMS strengthens pat­ent lit­ig­a­tion of­fer­ing with seni­or part­ner ap­point­ment
In­ter­na­tion­al law firm CMS is pleased to an­nounce the ap­point­ment of Mark Shil­lito as a part­ner in the firm’s In­tel­lec­tu­al Prop­erty (IP) prac­tice. Mark joins the firm after a 30-year ca­reer at Her­bert...
UKIPO is­sues ‘Call for Views’ on UK design re­gime
In the af­ter­math of Brexit and with the ad­vent of new and emer­ging tech­no­lo­gies, the UKIPO re­cog­nises that cer­tain fea­tures of the United King­dom’s design sys­tem may need to be up­dated and/or sim­pli­fied...
CMS strengthens pat­ent lit­ig­a­tion of­fer­ing with part­ner hire
In­ter­na­tion­al law firm CMS is pleased to an­nounce the ap­point­ment of Toby Sears as a part­ner in its In­tel­lec­tu­al Prop­erty (IP) prac­tice in Lon­don. Toby joins from Al­len & Overy. Toby’s ar­rival fol­lows...
CMS con­tin­ues IP growth with two new hires
In­ter­na­tion­al law firm CMS is pleased to an­nounce the ap­point­ment of Paul Sweeden and Melissa Li Trenta to the firm’s IP prac­tice in Lon­don. Paul and Melissa will join the firm as as­so­ci­ates later this...
Brexit – 30 Septem­ber 2021 dead­line: Win­dow to re-file your pending EU...
As of 1 Janu­ary 2021, EU Trade Marks (EUTMs) and Re­gistered European Designs (RCDs) no longer ex­tend to the UK. EUTMs and RCDs which were re­gistered on 31 Decem­ber 2020 now en­joy pro­tec­tion in the...
CMS bol­sters IP cap­ab­il­ity with new part­ner hire in Lon­don
In­ter­na­tion­al law firm CMS is pleased to an­nounce the ap­point­ment of Ben Hitchens as a part­ner in its In­tel­lec­tu­al Prop­erty (IP) prac­tice in Lon­don. Ben joins the firm in early Oc­to­ber. Ben's prac­tice...
Court of Ap­peal in Sky v SkyKick re­duces scope of bad faith and con­firms...
The Court of Ap­peal on 26 Ju­ly 2021 has over­turned the High Court’s rul­ing that Sky’s trade marks were par­tially in­val­id for bad faith, and con­firmed that SkyKick in­fringed Sky’s trade marks. High...
Sounds Good: Gen­er­al Court is­sues first de­cision on an MP3 sound mark
The Gen­er­al Court of the European Uni­on has just is­sued its first ever judg­ment re­lat­ing to a trade mark rep­res­en­ted by an MP3 file.  This is something of a land­mark in the his­tory of EU trade mark law...