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Portrait of Sarah Wright

Sarah Wright

Head of Intellectual Property

CMS Cameron McKenna Nabarro Olswang LLP
Cannon Place
78 Cannon Street
United Kingdom
CMS Cameron McKenna Nabarro Olswang Pośniak i Bejm sp.k.
Warsaw Financial Centre
ul. Emilii Plater 53
00-113 Warsaw
Languages English, French, Spanish

Sarah has built her leading IP practice advising companies on how to protect, monetise and enforce their brands and designs.

Sarah advises clients in the Technology, Media and Communications, Life Sciences & Healthcare, and Fashion and Retail sectors. She handles a broad range of IP work from devising trade mark filing strategies, conducting clearances searches and managing international portfolios, through to advising on all types of contentious matters before UKIPO, EUIPO and UK Courts.

In addition, Sarah has experience of non-contentious matters including drafting and negotiating all types of licensing and franchising arrangements and co-existence agreements. Having spent her formative years at a very large city firm, she is equally adept advising on the IP aspects of corporate acquisitions and disposals. Sarah also routinely advises agencies and brands on advertising issues including pre-clearance advice and assists clients with ASA complaints.

Alongside Sarah’s IP practice Sarah is also the co-founder of CMS equIP, the firm’s tech start-up programme which launched in 2016 and has become of the leading law firm programmes in the tech start-up arena in the UK, and which now has capability in multiple jurisdictions. Working with dynamic start-ups has honed Sarah’s ability to cut through detail and find pragmatic solutions for her clients, whatever their size.

Post-Brexit, Sarah will continue to hold representation and audience rights before the EUIPO and the Court of Justice of the European Union. Sarah is English and Irish qualified, and she will operate her EU trade mark and design practice from our Polish office.

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"Wright is a versatile practitioner best known for her portfolio management dexterity, which she exercises for industry leaders. Sarah is approachable and very easy to partner with. She is proficient at handling wide-ranging matters for companies of immense global scale."

World Trademark Review, 2019

"efficient and practical' in her approach."

Legal 500, 2019

"Sarah Wright leads the firm's trade mark practice and advises clients in fashion, life sciences, media and telecoms on prosecution, licensing and litigation. Clients say: "She is really outstanding - she provides tailored advice and commercial proposals."

Chambers 2017

"a shrewd filing strategist and international portfolio developer par excellence."

World Trademark Review 2017

Relevant experience

  • ITV on their global trade mark portfolio including on new filings, oppositions and brand protection issues.
  • Microsoft on their UK and European trade mark filings and oppositions.
  • Fashion clients on various IP matters including their licensing, distribution or franchise arrangements.
  • Lipsy Limited on anti-counterfeiting strategies and dealing with trade mark and design infringement claims.
  • A significant UK media business on the identification, clearance and registration of a new entertainment brand for use across multiple platforms worldwide.
  • A technology start-up on how to protect their IP rights to put them in the best position to secure funding.
  • A UK bank, a life insurance provider and a worldwide pharma company on brand protection issues including clearance of new brand names and advertising issues.
  • A UK manufacturer on a High Court claim for UK and EU registered and unregistered design right infringement.
  • Clients from a wide range of industries on a range of brand protection issues including domain name disputes; takedown notices and the use of keywords.
  • Various clients on the IP aspects of corporate acquisitions and disposals.
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  • 2003 – Diploma in Intellectual Property Law, Bristol
  • 1997 - LLB Law and French Law, Liverpool
  • 1996 - Licence en Droit, Bordeaux
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  • INTA: Emerging Issues Committee
  • CITMA, Associate Member
  • PTMG, Associate Member
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Lectures list

  • March 2017 - Global IP ConfEx - Panel Speaker on international trade mark law & practice.
  • April 2016 - "Smart Retailers", Draper's Digital Forum, London.
  • October 2015 - “Mind the Gap, Keeping it Legal”, Google Campus, London.
  • September 2015 - "Clutter on the Community Trade Mark Register", The McCarthy Institute Trade Mark Symposium at University of San Francisco.
  • June 2015 - Panel Speaker at Thomson Reuters Trade Mark Conference, London.
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Show only
23 February 2021
Life Sci­ences Quarterly Up­date - Brexit Im­plic­a­tions for the MedTech Sec­tor
We are de­lighted to in­vite you to our life sci­ences quarterly up­date we­bin­ar, ‘in view’. Our CMS team will be eval­u­at­ing the wide ran­ging im­pacts of Brexit for those op­er­at­ing in the MedTech sec­tor...
05 February 2021
Brexit – are you pre­pared? Changes to the pro­tec­tion of un­re­gistered designs...
Fol­low­ing the end of the Brexit trans­ition peri­od on 31 Decem­ber 2020 (Exit Day), UK busi­nesses who pre­vi­ously re­lied on Com­munity Un­re­gistered Design Right (CUDR) may no longer be­ne­fit from this valu­able...
22 December 2020
Design dis­putes: com­batting copycats with a col­lec­tion of IP rights – Freddy...
On 19 Novem­ber 2020, the In­tel­lec­tu­al Prop­erty En­ter­prise Court (IPEC) handed down a de­cis­ive judg­ment in Freddy SPA v HUGZ Cloth­ing Ltd & Ors [2020] EM­HW 3032, which could see brand own­ers, es­pe­cially...
17 December 2020
Brexit – are you pre­pared? Re­gistered Designs: 3 key points to re­mem­ber
The UK left the EU at the be­gin­ning of this year and the trans­ition peri­od dur­ing which the UK is treated as if it was still a mem­ber of the EU is com­ing to an end on 31 Decem­ber 2020, 11pm (UK time)...
02 December 2020
IP In­sights: Tricks and tips for EU trade mark con­ver­sion and over­view...
Con­ver­sion is an ex­tremely use­ful way for the trade mark own­ers to main­tain pro­tec­tion of their rights which - for vari­ous reas­ons - can no longer be pro­tec­ted at the EU level. It has par­tic­u­lar im­port­ance...
16 November 2020
High Court trans­fers “Only Fools” copy­right claim to In­tel­lec­tu­al Prop­erty...
The High Court has trans­ferred an in­tel­lec­tu­al prop­erty claim to the In­tel­lec­tu­al Prop­erty En­ter­prise Court (“IPEC”), demon­strat­ing that while the choice of ven­ue for in­tel­lec­tu­al prop­erty claims...
30 October 2020
Brexit and Design Rights: What will hap­pen to designs which are first dis­closed...
Un­re­gistered Designs first pub­lished in the UK will no longer be eli­gible for EU pro­tec­tion. Since 2002, UK busi­nesses have been able to pro­tect their un­re­gistered designs by vir­tue of both UK and EU...
17 September 2020
Pre­par­ing your cli­ents to pro­tect and ex­ploit their in­tel­lec­tu­al prop­erty...
‘Pre­par­ing your cli­ents to pro­tect and ex­ploit their in­tel­lec­tu­al prop­erty rights in the post-Brexit world' CMS we­bin­ar is tak­ing place on Thursday 17 Septem­ber 2020.There are now just a few months...
28 July 2020
Mer­ck v Mer­ck: a les­son on the prac­tic­al im­plic­a­tions of co-ex­ist­ence agree­ments...
The High Court re­cently handed down a de­cision in the long-run­ning dis­pute between Mer­ck KGaA and Mer­ck Sharp & Dohme Corp and oth­ers in re­la­tion to use of the ‘Mer­ck’ name. A full ver­sion of the...
27 July 2020
Pro­tec­tion for Designs in UK post Brexit
Since 2002, UK busi­nesses have been able to pro­tect their designs by vir­tue of both UK and EU design rights, con­fer­ring par­al­lel but slightly dif­fer­ing forms of pro­tec­tion. This art­icle con­siders the...
01 July 2020
Brexit: Of­fi­cial time peri­od to ex­tend trans­ition peri­od has now ex­pired...
The dead­line to ex­tend the time-lim­ited Brexit trans­ition peri­od has now passed and this peri­od is ex­pec­ted to end at 11pm on 31 Decem­ber 2020 (‘Exit Day’). The UK ceased to be a mem­ber of the EU...
18 June 2020
CMS named amongst Fin­an­cial Times Europe’s lead­ing pat­ent law firms
In­ter­na­tion­al law firm CMS is pleased to an­nounce that the firm has been named as one of Europe’s lead­ing pat­ent law firms in a re­port pub­lished today by the Fin­an­cial Times. In ad­di­tion to ap­pear­ing...