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Sarah Wright

Sarah Wright

Head of Intellectual Property

CMS Cameron McKenna Nabarro Olswang LLP
Cannon Place
78 Cannon Street
United Kingdom
CMS Cameron McKenna Nabarro Olswang Pośniak i Bejm sp.k.
Warsaw Financial Centre
ul. Emilii Plater 53
00-113 Warsaw
Languages English, French, Spanish

Sarah has built her leading IP practice advising companies on how to protect, monetise and enforce their brands and designs.

Sarah advises clients in the Technology, Media and Communications, Life Sciences & Healthcare, and Fashion and Retail sectors. She handles a broad range of IP work from devising trade mark filing strategies, conducting clearances searches and managing international portfolios, through to advising on all types of contentious matters before UKIPO, EUIPO and UK Courts.

In addition, Sarah has experience of non-contentious matters including drafting and negotiating all types of licensing and franchising arrangements and co-existence agreements. Having spent her formative years at a very large city firm, she is equally adept advising on the IP aspects of corporate acquisitions and disposals. Sarah also routinely advises agencies and brands on advertising issues including pre-clearance advice and assists clients with ASA complaints.

Alongside Sarah’s IP practice Sarah is also the co-founder of CMS equIP, the firm’s tech start-up programme which launched in 2016 and has become of the leading law firm programmes in the tech start-up arena in the UK, and which now has capability in multiple jurisdictions. Working with dynamic start-ups has honed Sarah’s ability to cut through detail and find pragmatic solutions for her clients, whatever their size.

Post-Brexit, Sarah will continue to hold representation and audience rights before the EUIPO and the Court of Justice of the European Union. Sarah is English and Irish qualified, and she will operate her EU trade mark and design practice from our Polish office.

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"Wright is a versatile practitioner best known for her portfolio management dexterity, which she exercises for industry leaders. Sarah is approachable and very easy to partner with. She is proficient at handling wide-ranging matters for companies of immense global scale."

World Trademark Review, 2019

"efficient and practical' in her approach."

Legal 500, 2019

"Sarah Wright leads the firm's trade mark practice and advises clients in fashion, life sciences, media and telecoms on prosecution, licensing and litigation. Clients say: "She is really outstanding - she provides tailored advice and commercial proposals."

Chambers 2017

"a shrewd filing strategist and international portfolio developer par excellence."

World Trademark Review 2017

Relevant experience

  • ITV on their global trade mark portfolio including on new filings, oppositions and brand protection issues.
  • Microsoft on their UK and European trade mark filings and oppositions.
  • Fashion clients on various IP matters including their licensing, distribution or franchise arrangements.
  • Lipsy Limited on anti-counterfeiting strategies and dealing with trade mark and design infringement claims.
  • A significant UK media business on the identification, clearance and registration of a new entertainment brand for use across multiple platforms worldwide.
  • A technology start-up on how to protect their IP rights to put them in the best position to secure funding.
  • A UK bank, a life insurance provider and a worldwide pharma company on brand protection issues including clearance of new brand names and advertising issues.
  • A UK manufacturer on a High Court claim for UK and EU registered and unregistered design right infringement.
  • Clients from a wide range of industries on a range of brand protection issues including domain name disputes; takedown notices and the use of keywords.
  • Various clients on the IP aspects of corporate acquisitions and disposals.
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  • 2003 – Diploma in Intellectual Property Law, Bristol
  • 1997 - LLB Law and French Law, Liverpool
  • 1996 - Licence en Droit, Bordeaux
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  • INTA: Emerging Issues Committee
  • CITMA, Associate Member
  • PTMG, Associate Member
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Lectures list

  • March 2017 - Global IP ConfEx - Panel Speaker on international trade mark law & practice.
  • April 2016 - "Smart Retailers", Draper's Digital Forum, London.
  • October 2015 - “Mind the Gap, Keeping it Legal”, Google Campus, London.
  • September 2015 - "Clutter on the Community Trade Mark Register", The McCarthy Institute Trade Mark Symposium at University of San Francisco.
  • June 2015 - Panel Speaker at Thomson Reuters Trade Mark Conference, London.
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Show only
22 May 20
Re­tail store lay­outs – Itali­an Su­preme Court ap­plies CJEU de­cision...
In a de­cision that will be wel­comed by the de­sign­ers (and op­er­at­ors) of re­tail concept stores, the Itali­an Su­preme Court has con­firmed that the design of a store lay­out may at­tract copy­right pro­tec­tion...
19 May 20
High Court rul­ing con­firms SkyKick in­fringed Sky’s trade marks
On 29 April 2020, Lord Justice Arnold handed down his judg­ment in the High Court in­fringe­ment pro­ceed­ings in Sky Plc v Skykick UK Ltd [2020] EWHC 990 (Ch).  The de­cision ap­plies the CJEU’s guid­ance...
13 May 20
Göm­böc: CJEU provides clar­ity on the pro­tect­ab­il­ity of 3D trade marks
On 23 April 2020, the CJEU handed down its judg­ment in the Göm­böc[1] case, which relates to a re­fer­ral from the Hun­gari­an Su­preme Court. The CJEU answered three ques­tions re­lat­ing to the grounds for...
03 Jun 20
In­tel­lec­tu­al Prop­erty In­sight Series: Over­view of 2020’s...
06 May 20
C‑622/18 – AR v Cooper In­ter­na­tion­al Spir­its LLC and Oth­ers - Dam­ages...
On 26 March 2020, the Court of Justice of the European Uni­on (CJEU) handed down a pre­lim­in­ary rul­ing in which they con­sidered wheth­er the own­er of a na­tion­al trade mark re­gis­tra­tion could claim dam­ages...
28 May 20
The im­pact of Brexit on In­tel­lec­tu­al Prop­erty Rights
30 Apr 20
COV­ID-19 - EUIPO ex­tends dead­lines
The EUIPO yes­ter­day ex­ten­ded time lim­its which are due to ex­pire between Fri­day, 1 May 2020 and Sunday, 17 May 2020 to Monday, 18 May 2020. This fol­lows the earli­er ex­ten­sion of time lim­its un­til 1 May...
24 Apr 20
New CJEU rul­ing cla­ri­fies the ‘com­mu­nic­a­tion to the pub­lic’ pro­vi­sions...
In a much-an­ti­cip­ated de­cision, the Court of Justice of the European Uni­on (‘CJEU’) con­clus­ively de­term­ined that the activ­it­ies of car-leas­ing com­pan­ies of­fer­ing vehicles fit­ted with ra­dio equip­ment...
17 Apr 20
The im­pact of Brexit to trade mark pro­tec­tion in the Chan­nel Is­lands,...
With the trans­ition peri­od due to come to an end on 31 Decem­ber 2020, it is im­port­ant to un­der­stand how Brexit will im­pact on trade mark pro­tec­tion in the rel­ev­ant Brit­ish Over­seas Ter­rit­or­ies (the Chan­nel...