What renters want

As the residential sector’s popularity grows and more players enter it, one of the key means to differentiate will be through a serviced offer, so getting the right blend of amenities is key. With that said, there are decisions to be made about what is actually going to make a difference in terms of customer retention.

The real estate sector has correctly anticipated four of the factors that make the top five for consumers: proximity to transport links and place of work, outdoor space and safety and security. However, a spacious living room area is third most integral to 54% of our consumers but only 26% of real estate professionals think this would be important.

Other factors where the industry and consumers are markedly out of sync include permission to keep pets (10% to 43%) and car parking (46% to 19%).

The consumer and industry views also diverge on whether a spacious main bedroom is required (49% to 14%).

To find out more about how consumer views on renting differ or align with the real estate sector, please download the full report.