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Misleading representations of new "designer food"

December 2017

Like many other industries, the food industry is innovating rapidly and food producers are launching new products regularly to satisfy consumer demand.

But how should these new products be presented to consumers? Is a beefburger designed and grown in a laboratory still a beefburger, even if it does not contain any beef? Can a producer present a soybean product as a vegetarian chicken? Must yoghurt or cream be made from cow’s milk?

In this publication, CMS lawyers from various jurisdictions explain how producers and retailers can inform the consumers correctly about the new designer foods that they offer.

Order the complete guide here

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Authors

Picture of Mark Ziekman
Mark Ziekman
Partner
Amsterdam
Tom Heremans
Tom Heremans
Partner
Brussels
Heike Blank
Dr. Heike Blank
Partner
Cologne
Picture of Carlos Pena
Carlos Peña
Partner
Madrid
Lichtenstein
Dr. Falk Lichtenstein
Partner
Picture of Paola Ghezzi
Paola Ghezzi
Partner
Rome
Michael Bauer
Dr. Michael Bauer
Partner
Brussels - EU Law Office
Carter, Fiona
Fiona Carter
Nathalie Pétrignet
Nathalie Petrignet
Partner
Paris
Picture of Malgorzata Urbanska
Małgorzata Urbańska
Partner
Warsaw
Picture of Louise Wallace
Louise Wallace
Partner
London
Picture of Caroline Gaul
Caroline Gaul, LL.M.
Associate
Zurich
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