This article was produced by Olswang LLP, which joined with CMS on 1 May 2017.
M2M technology in retail is all about enhancing the customer's experience and providing tailored advice and information. M2M has already gained great importance in relation to cash-free payment, whereby a smartphone or another mobile device is held in front of a payment terminal. Such an easy, hassle-free and quick method based on M2M technology is likely to be the key payment system of the future.
Screens displaying digital advertisements or information also benefit from the rise in M2M technology, as content can be changed quickly and most importantly remotely, for example to cater for different audiences or show updates. This creates both time and cost efficiencies and further enables more targeted advertising.
Another focus for M2M will be connected vending machines which can be controlled remotely, allowing the controller to adjust prices according to the weather or other circumstances. Retail = consumer and in a consumer facing world data security and data privacy gain even more importance.
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