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News 20 Oct 2025 · United Kingdom

CMS advises Virtualstock on acquisition by Logicbroker

2 min read

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CMS has advised long-standing client Virtualstock, a leading UK digital supply chain platform, on its acquisition by Logicbroker, a US-based leader in intelligent digital commerce.

Virtualstock and Logicbroker’s combination forms one of the largest international dropship supplier networks, with more than 15,000 retail and brand partners worldwide and a gross merchandise value of over $13bn.

This transaction marks the culmination of over a decade of partnership between CMS and Virtualstock, with CMS having supported the company from its early growth stages through to this exciting next chapter.

Anthony Waller, Partner and Co-Head of Technology, Media and Telecommunications (TMT) at CMS, comments: “It’s been a privilege to advise Virtualstock for more than ten years and to watch the business grow into a leading force in digital commerce. We’re incredibly proud to have supported the team on this milestone transaction and wish them every success as part of Logicbroker. Congratulations to the brilliant teams at Virtualstock and Logicbroker on an excellent outcome.”

Ed Bradley, CEO and Co-Founder of Virtualstock, said: “This transaction marks an exciting new chapter for Virtualstock. I’m immensely grateful to the CMS team, and in particular to Anthony Waller and Tom Jameson, for their exceptional support and guidance throughout this process and over the many years we have worked with them. Their long-term partnership and deep understanding of our business made all the difference.”

The CMS team was led by Anthony Waller and Tom Jameson with support from Michael Cattell, Zina Patel, Alex Stuart, Lucy Igbiri, Robert Sartor and Alex Oldland.

With over 300 lawyers, the CMS Technology, Media & Telecommunications team supports clients on navigating the full range of legal challenges associated with the technology sector. The firm’s distinguished technology M&A team has decades of experience advising on corporate transactions across the sector.

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