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John Cloke

Partner

Portrait ofJohn Cloke

John Cloke

Partner

Contact
CMS Cameron McKenna Nabarro Olswang LLP
Cannon Place
78 Cannon Street
London
EC4N 6AF
United Kingdom
Languages English

John is a partner in the commercial media team with over 15 years’ experience, with a particular focus on transactions involving the exploitation of media and other commercial rights in sport. His clients include major sports competitions and governing bodies, sponsors and multinational media companies.

His practice includes advising clients on the sale and acquisition of broadcasting rights, content distribution and media technology issues. He also advises clients on sponsorship, broadcast regulation, new media strategy, and IP-related issues including copyright.

Prior to joining CMS in September 2022, John spent 17 years at DLA Piper.

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"He combines commercial acumen with a practical, can-do approach to legal support and an outstanding technical understanding of the relevant issues in this area."

Chambers, 2022

"He combines commercial acumen with a practical, can-do approach to legal support and an outstanding technical understanding of the relevant issues in this area."

Chambers, 2022

Relevant experience

  • The Football Association Premier League Limited on its domestic and international rights sales strategy.
  • A major motor racing competition on licensing of international broadcasting rights.
  • A leading sports league on its intellectual property rights in competition-related data.

Prior to joining CMS, John advised:

  • A global media company on various investments and acquisitions and UK media regulation (including the impact of Brexit).
  • A major consumer goods company on its sponsorship of football clubs and sports/e-sports competitions and a technical partnership with a motor racing team.
  • An international governing body for a major sport on the collective selling of media rights and rights packaging.
  • A major European broadcaster on the acquisition of media rights to a global multi-sports event.
  • A large telco on a bid for broadcasting rights to its local domestic football league.
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Education

  • 2001 – Law, B.A.(Hons), Oxford University, Keble College
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Expertise

Feed

21/11/2023
Part 6 of our 7-part series on the First Reading version of the Media Bill...
In this article we discuss Part 2 of the Media Bill (“Prominence on Television Selection Services”) and how it compares to Part 2 of the draft Media Bill published earlier this year.Back­ground­When...
Law-Now Media
10/07/2023
CMS Media Morning Update 2023
The CMS Media Update Morning in March 2023 covered the future of regulation in the media sector, the impact of AI and the metaverse, trends in digital advertising, and legal considerations for sports documentaries. Click through the videos below to hear more in-depth discussions of these topics. 
Publication
20/04/2023
DCMS Select Committee invites comments on the draft Media Bill
Following the long-awaited publication of the draft Media Bill on 29 March 2023, the DCMS Select Committee is now entering a consultation period during which it is inviting industry views on the draft...
Law-Now Media
11/04/2023
Part 1 of our 7-part series on the draft Media Bill – public service television...
In the first article of our 7-part series, we explore Part 1 of the draft Media Bill, which aims to futureproof the obligations of public service broadcasters, and make it easier for these obligations...
Law-Now Media
06/04/2023
Part 3 of our 7-part series on the draft Media Bill – the future of Channel...
In this article, we look at Part 3 of the draft Media Bill, the Government’s resolution to initially one of the most controversial aspects of the Media White Paper, regarding the future of Channel 4.Channel...
Law-Now Media
05/04/2023
Part 7 of our 7-part series on the draft Media Bill – listed events regime...
In this article, as part seven of our seven-part series, we will cover:changes to the listed events regime, which are set out in Part 1 of the draft Media Bill; andPart 7 of the draft Media Bill, which:...
Law-Now Sport
04/04/2023
Part 4 of our 7-part series on the draft Media Bill - levelling the regulatory...
In this article we explore Part 4 of the draft Media Bill, “On-Demand Programme Ser­vices”.En­hanced regulation for large video-on-demand servicesEver since VOD services burst onto UK (and EU) screens...
Law-Now Media
03/04/2023
Part 5 of our 7-part series on the draft Media Bill – the de-regulation...
In this article we explore Part 5 of the draft Media Bill (“Regulation of Radio Ser­vices”).Back­ground­In February 2017, the Government initiated a consultation into proposals to deregulate commercial...
Law-Now Media
31/03/2023
Part 2 of our 7-part series on the draft Media Bill - a revised prominence...
In this article we explore Part 2 of the draft Media Bill (“Prominence on Television Selection Services”).The current regulatory frameworkThe current so-called “prominence” framework (as set out...
Law-Now Media
23/03/2023
CMS Media Update Morning
Our popular Media Update Morning returns this spring and we are excited to welcome you in person to discuss a range of topical areas in­clud­ing:An­oth­er delay to the media bill? Where are we now and...
Event Legal
16/12/2022
European Super League suffers damaging blow in latest round of legal challenge
The proposed European Super League (ESL) needs little introduction – when announced in April 2021, the plans to launch a breakaway league involving some of Europe’s biggest clubs received a severe...
Law-Now Gambling
22/11/2022
The UK government will review the broadcast rules on listed sporting events
On 15 November 2022, the UK government launched the Listed Events: Digital Rights Review (the “Review”) (press release here) which will consider whether the government’s free-to-air listed events...
Law-Now Sport
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