Sport

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Sports law is a complex maze, from acquiring and exploiting media and content rights, sponsorship, branding and endorsements contracts, over licensing and merchandising, management agreements and team contracts, to venue use agreements, ticketing, catering and hospitality. The industry also faces a complex array of regulatory, socio-political and legal challenges, including a renewed focus on fairness, transparency and anti-bribery and corruption.

Thanks to an in-depth understanding of your sector and its dynamics,  some of the most prominent names in international sport have chosen to work with CMS over the years. Our enthusiastic sports law experts have acted on a variety of landmark deals and support our clients on complex and diverse issues. 

Many sporting contracts involve international aspects. Thanks to our valuable local knowledge and global coverage, we can offer cross-border legal advice on international transactions. As sensitivity to the different legal systems and approaches to negotiations is key, we always make sure we tailor our advice and negotiation strategies accordingly.

21/02/2023
Sport
Our sports team provides domestic and international support to some of the world’s best. We are more than just lawyers. We give our clients technical and commercial insight based on our contacts and...
Law-Now: Sports
Visit Law-Now for legal know-how and commentary
06/02/2024
CMS UK Media and Sports Highlights 2023
The CMS Media and Sports team has had another busy year, supporting our diverse client base (ranging from international corporates to individual creatives and founders), on a broad range of projects including...

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06/02/2024
CMS UK Media and Sports Highlights 2023
The CMS Media and Sports team has had another busy year, supporting our diverse client base (ranging from international corporates to individual creatives and founders), on a broad range of projects including...
28/11/2023
CMS advises fitness app Runna on Seed+ fundraise round
International law firm CMS has advised the creators of personalised running coaching app and EquIP member Runna on a Seed+ fundraising round led by JamJar, the Innocent Drinks founders’ venture capital...
15/11/2023
Part 2 of our 7-part series on the First Reading version of the Media Bill...
In this article, we discuss the listed events regime revisions in Part 1 of the First Reading version of the Media Bill, and how they compare with the listed events regime revisions in the draft Media...
09/11/2023
CMS advises LiveScore Group on two strategic deals
International law firm CMS has advised global sports media business, LiveScore Group, on two strategic deals with South Africa-based software development specialist, Wonderlabz, and Swedish sports betting...
08/11/2023
CMS Sports Conference 2023
The Conference will be an excellent opportunity to network with peers and contacts working in sport and hear from industry leaders at a pivotal moment, on an array of topics including: the funding and...
03/10/2023
CMS advises The Sporting News on US $15 million fundraising round
International law firm CMS has advised The Sporting News (TSN), one of the oldest sporting brands in the USA, on its latest round of fundraising. The funds will be used to fuel TSN’s expansion, through...
04/08/2023
From Jake Paul to Premier League Managers: the Twitter ads that appeal...
The Advertising Standards Authority (“ASA”) was relatively active in the gambling industry in July, with two new rulings published in respect of the gambling advertising rules that came into force...
04/08/2023
Loot boxes: 11 new principles for an industry-led approach
The Department for Culture, Media and Sport (“DCMS”) has welcomed guidance published by the games industry trade body, UK Interactive Entertainment (“Ukie”), that is set to implement industry-led...
20/06/2023
Not upheld – Boxer Chris Eubank Jr. considered to be sufficiently adult-oriented
ASA Ruling on Hillside (UK Sports) ENC t/a bet365In the latest example of the new strong appeal rules in action, on 14 June 2023 the Advertising Standards Authority (the “ASA”) issued a ruling which...
27/04/2023
Upheld: The strong appeal of “star” footballers
On 19 April 2023, the Advertising Standards Authority (“ASA”) issued a ruling against BetVictor for featuring two professional footballers deemed to have a strong appeal to under-18s in a paid-for...
05/04/2023
Part 7 of our 7-part series on the draft Media Bill – listed events regime...
In this article, as part seven of our seven-part series, we will cover:changes to the listed events regime, which are set out in Part 1 of the draft Media Bill; andPart 7 of the draft Media Bill, which:...
21/02/2023
Sport
Our sports team provides domestic and international support to some of the world’s best. We are more than just lawyers. We give our clients technical and commercial insight based on our contacts and...