Sport

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Sports law is a complex maze, from acquiring and exploiting media and content rights, sponsorship, branding and endorsements contracts, over licensing and merchandising, management agreements and team contracts, to venue use agreements, ticketing, catering and hospitality. The industry also faces a complex array of regulatory, socio-political and legal challenges, including a renewed focus on fairness, transparency and anti-bribery and corruption.

Thanks to an in-depth understanding of your sector and its dynamics,  some of the most prominent names in international sport have chosen to work with CMS over the years. Our enthusiastic sports law experts have acted on a variety of landmark deals and support our clients on complex and diverse issues. 

Many sporting contracts involve international aspects. Thanks to our valuable local knowledge and global coverage, we can offer cross-border legal advice on international transactions. As sensitivity to the different legal systems and approaches to negotiations is key, we always make sure we tailor our advice and negotiation strategies accordingly.

21/02/2023
Sport
Our sports team provides domestic and international support to some of the world’s best. We are more than just lawyers. We give our clients technical and commercial insight based on our contacts and...
Law-Now: Sports
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04/08/2023
From Jake Paul to Premier League Managers: the Twitter ads that appeal...
The Advertising Standards Authority (“ASA”) was relatively active in the gambling industry in July, with two new rulings published in respect of the gambling advertising rules that came into force...
04/08/2023
Loot boxes: 11 new principles for an industry-led approach
The Department for Culture, Media and Sport (“DCMS”) has welcomed guidance published by the games industry trade body, UK Interactive Entertainment (“Ukie”), that is set to implement industry-led...
20/06/2023
Not upheld – Boxer Chris Eubank Jr. considered to be sufficiently adult-oriented
ASA Ruling on Hillside (UK Sports) ENC t/a bet365In the latest example of the new strong appeal rules in action, on 14 June 2023 the Advertising Standards Authority (the “ASA”) issued a ruling which...
27/04/2023
Upheld: The strong appeal of “star” footballers
On 19 April 2023, the Advertising Standards Authority (“ASA”) issued a ruling against BetVictor for featuring two professional footballers deemed to have a strong appeal to under-18s in a paid-for...
05/04/2023
Part 7 of our 7-part series on the draft Media Bill – listed events regime...
In this article, as part seven of our seven-part series, we will cover:changes to the listed events regime, which are set out in Part 1 of the draft Media Bill; andPart 7 of the draft Media Bill, which:...
21/02/2023
Sport
Our sports team provides domestic and international support to some of the world’s best. We are more than just lawyers. We give our clients technical and commercial insight based on our contacts and...
17/01/2023
CMS UK Media and Sports Highlights 2022
CMS has had another busy year, acting on a range of international media and sports deals. We were delighted to welcome John Cloke (Partner) and Oliver Kichenside (Of Counsel) to our team this year...
16/12/2022
European Super League suffers damaging blow in latest round of legal challenge
The proposed European Super League (ESL) needs little introduction – when announced in April 2021, the plans to launch a breakaway league involving some of Europe’s biggest clubs received a severe...
22/11/2022
The UK government will review the broadcast rules on listed sporting events
On 15 November 2022, the UK government launched the Listed Events: Digital Rights Review (the “Review”) (press release here) which will consider whether the government’s free-to-air listed events...
14/09/2022
Avoid an advertising red card: Middle Eastern considerations for your Qatar...
As the 2022 Football World Cup in Qatar draws nearer, all eyes are on the Middle East, with this being the first time that the tournament has been hosted in the region. Brands around the world will undoubtedly...
01/09/2022
CMS bolsters its TMT practice with Sports and Media Partner appointment
International law firm CMS has strengthened its Technology, Media and Tele­com­mu­nic­a­tions practice with the appointment of new Sports and Media Partner John Cloke, who will be joining the firm in London.John...
20/07/2022
CMS advises BT on joint venture with Warner Bros. Discovery to create new...
International law firm CMS has advised BT Group (BT) on its agreement with Warner Bros. Discovery, Inc. (Warner Bros. Discovery) to form a 50:50 joint venture company to create a new premium sports offering...