Sports law is a complex maze, from acquiring and exploiting media and content rights, sponsorship, branding and endorsements contracts, over licensing and merchandising, management agreements and team contracts, to venue use agreements, ticketing, catering and hospitality. The industry also faces a complex array of regulatory, socio-political and legal challenges, including a renewed focus on fairness, transparency and anti-bribery and corruption.

Thanks to an in-depth understanding of your sector and its dynamics,  some of the most prominent names in international sport have chosen to work with CMS over the years. Our enthusiastic sports law experts have acted on a variety of landmark deals and support our clients on complex and diverse issues. 

Many sporting contracts involve international aspects. Thanks to our valuable local knowledge and global coverage, we can offer cross-border legal advice on international transactions. As sensitivity to the different legal systems and approaches to negotiations is key, we always make sure we tailor our advice and negotiation strategies accordingly.

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"They are diligent, timely, connected, professional and very experienced."

Chambers, 2018
11 January 2018
High­lights of our ex­per­i­ence in Sport
Ma­jor Foot­ball Clubs on in­vest­ment in and takeovers of some of Eng­lish foot­ball’s biggest clubs such as Liv­er­pool, Chelsea, Ever­ton and Ar­sen­al.All Eng­land Law Ten­nis and Cro­quet Club on se­cur­ing plan­ning...
Law-Now: Sports
Vis­it Law-Now for leg­al know-how and com­ment­ary

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29 April 2021
CMS ad­vises Sports En­ter­tain­ment Ac­quis­i­tion Corp on com­bin­a­tion with Su­per...
In­ter­na­tion­al law firm CMS has ad­vised Sports En­ter­tain­ment Ac­quis­i­tion Corp, a pub­licly traded spe­cial pur­pose ac­quis­i­tion com­pany, on its agree­ment to com­bine with SGHC Ltd. (Su­per Group), the par­ent...
15 April 2021
The re­la­tion­ship between sport and gambling
Re­pla­cing our usu­al an­nu­al Gambling Con­fer­ence, we are ex­cited to in­vite you to the CMS Vir­tu­al Gambling Con­fer­ence series, with an out­stand­ing ar­ray of in­dustry lead­ers.Our second ses­sion will look at...
17 October 2019
CMS ad­vises ICC on ground-break­ing di­git­al con­tent part­ner­ship with Face­book
In­ter­na­tion­al law firm CMS has ad­vised the In­ter­na­tion­al Crick­et Coun­cil (ICC) on its latest di­git­al con­tent rights tender pro­cess, which saw Face­book be­come the ex­clus­ive di­git­al con­tent rights part­ner...
October 2019
Sport
Our sports team provides do­mest­ic and in­ter­na­tion­al sup­port to some of the world’s best. We are more than just law­yers. We give our cli­ents tech­nic­al and com­mer­cial in­sight based on our con­tacts and...
1 August 2019
CMS ad­vises Reedtz Lim­ited on ac­quis­i­tion of his­tor­ic Notts County Foot­ball...
In­ter­na­tion­al law firm CMS has ad­vised Reedtz Lim­ited, a com­pany owned by Dan­ish broth­ers Chris­tof­fer and Al­ex­an­der Reedtz, on the ac­quis­i­tion of Notts County Foot­ball Club, a found­ing mem­ber of the Foot­ball...
1 February 2019
Money­ball: the com­mer­cial state of European foot­ball
"The re­cent pub­lic­a­tion of De­loitte’s Foot­ball Money League and UEFA’s club li­cens­ing re­port of­fers a fas­cin­at­ing chance to as­sess the com­mer­cial state of European foot­ball. I high­light 5 key takeaways...
31 July 2018
En­dorse­ment Dol­lars vs Ma­jor Suc­cess
Will An­der­son poses the ques­tion of wheth­er en­dorse­ment deals are dam­aging per­form­ance of pro­fes­sion­al golf?En­dorse­ment deals with top sports stars can provide com­pan­ies with price­less ex­pos­ure for their...
13 July 2018
The chan­ging face of sports broad­cast­ing
In re­cent years, FIFA has been look­ing for ways to in­nov­ate its showpiece World Cup tour­na­ment. Rus­sia 2018 has been the first to use the Video As­sist­ant Ref­er­ee (VAR) sys­tem dur­ing matches in an at­tempt...
10 July 2018
No Al­co­hol (Ad­vert­ising), no World Cup? – FIFA's in­flu­ence on al­co­hol reg­u­la­tion
So far, the World Cup 2018 has been full of sur­prises. Rus­sia as the low­est-ranked team in the com­pet­i­tion have made it to the quarter-fi­nals. Ar­gen­tina and Ger­many have both crashed out and Eng­land won...
09 July 2018
Tack­ling gender in­equal­ity in sport – show me the money
With the 2018 For­bes List of the World’s Highest Paid Ath­letes pub­lished on 5 June 2018, Will An­der­son com­ments on some of its most shock­ing find­ings.Every year For­bes pub­lishes its list of the highest...
July 2018
The de­vel­op­ment of di­git­al sports me­dia com­pan­ies
In our Sports Trends art­icle, pub­lished in Janu­ary and ac­cess­ible here, we dis­cussed the de­vel­op­ment of di­git­al me­dia com­pan­ies thriv­ing in the non-live sports sphere. Whilst large TV broad­casters have...
July 2018
Im­age rights li­censed to the club: what is at stake for clubs and play­ers/coaches?
With the ad­ren­aline pump­ing, tax may be the last thing on play­er­s' and clubs’ minds at the World Cup 2018, but Michel Col­let, tax part­ner at CMS France ex­plains how ne­go­ti­at­ing the use of ath­letes’...