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Law-Now 16 Oct 2025 · International

ASA rules against P&G over implied comparative claim in Ariel “The Big One” ad

1 min read
SummaryThe Advertising Standards Authority (ASA) has upheld a complaint against Procter & Gamble (P&G) over a TV ad for Ariel “The Big One” laundry pods. Despite explicit wording that the headline claim “2X Stain and Odour Removal” related to Ariel’s...

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CMS Expert Guide: Data Law Navigator
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International
Publication · 11 Sept 2025
The Green Claims Directive – a legal update on developments, evolving enforcement, and overview of local regulations and judgments in selected jurisdictions
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