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Partner

Anna Soilleux-Mills

London, United Kingdom
Languages
  • English
Social media

Anna is a commercial and regulatory partner in the Technology and Media team with a particular focus on the gambling, media and sport industries. 

With 15 years of experience, her expertise encompasses gambling regulation, consumer law, e-commerce, data protection, advertising regulation, sponsorship and media rights exploitation.

Awards & Recognitions
01 –
  • Quote
    "Anna Soilleux-Mills [is] smart, well-informed, knowledgeable and engaging to deal with."
    Legal 500, 2026
  • Quote
    "Anna Soilleux-Mills provides great practical regulatory advice."
    Legal 500, 2026
  • Quote
    "Anna was a delight to deal with; she's smart, but also very personable and down-to-earth."
    Chambers, 2025
  • Quote
    "Anna is a strong regulatory lawyer who understands the need for a practical and pragmatic approach."
    Chambers, 2025
  • Quote
    "Anna Soilleux-Mills offers deep regulatory knowledge."
    Legal 500, 2025
  • Quote
    "A brilliant practitioner."
    Chambers, 2023
  • Quote
    "Anna Soilleux-Mills offers an excellent, timely service, characterised by clear expertise and commercial insight."
    Chambers 2023
  • Quote
    "Anna Soilleux-Mills receives glowing endorsements for her practice, which focuses on gambling, e-commerce and consumer protection issues."
    Who's Who Legal
  • Quote
    "Next Generation Partner"
    Legal 500, 2022
  • Quote
    "recommended"
    Legal 500, 2018
  • Quote
    a "next generation lawyer".
    Legal 500, 2017-8
  • Quote
    "A name to note"
    Legal 500, 2016
  • Quote
    Clients recommend senior associate Anna Soilleux
    Legal 500, 2015

Relevant experience

  • A global entertainment platform on a range of commercial and regulatory matters.
  • Several large online gambling operators on the Competition and Markets Authority's consumer law investigation into the gambling industry.
  • 888 on a range of gambling regulatory, commercial and compliance matters.
  • Pragmatic Play and Pragmatic Solutions on its strategic partnership with the DAZN Group for the launch and operation of “DAZN Bet”.
  • Gamesys (now Bally’s) on a range of commercial and regulatory matters, including the services and platform agreement at the centre of its deal with the JackpotJoy Group pursuant to which Gamesys sold its Jackpotjoy business for GBP 425.8m.
  • The International Cricket Council on the media rights tender, bidding and evaluation process that resulted in cricket's biggest-ever global broadcast partnership.
  • Both rights holders and sponsors on various sports sponsorship agreements.

Memberships & Roles

  • Member of the International Masters of Gaming Law.

Education

  • 2007 - GDL/LPC, BPP Law School
  • 2005 - BSc Management Science, Management Science, University of Warwick, Warwick
Practice Areas
Commercial Advertising, Marketing & Sponsorship
sectors
Consumer Products TMT - Technology, Media & Telecommunications Video Games & Esports Gambling Sport Consumer Protection Compliance

Insights by Anna

See all Insights
Legal Update United Kingdom

ASA upholds complaint against gambling affiliate for irresponsibly targeted paid search ad

23 Sep 2026 5 min read
Legal Update United Kingdom

The EU KIDS Act: New rules for children’s use of social media, gaming and AI services

22 Sep 2026 14 min read
Legal Update United Kingdom

ASA upholds complaint against BoyleSports promotion for encouraging repetitive gambling

21 Sep 2026 4 min read
Legal Update United Kingdom

ASA reverses decision on Ladbrokes “Ladbucks” ads

01 Jul 2026 6 min read
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