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Anna Soilleux-Mills
Partner

Anna Soilleux-Mills

London, United Kingdom
Save contact
Languages
  • English
Social media

Anna is a commercial and regulatory partner in the Technology and Media team with a particular focus on the gambling, media and sport industries. 

With 15 years of experience, her expertise encompasses gambling regulation, consumer law, e-commerce, data protection, advertising regulation, sponsorship and media rights exploitation.

Awards & Recognitions
01 –
  • Quote
    "A brilliant practitioner."
    Chambers, 2023
  • Quote
    "Anna Soilleux-Mills offers an excellent, timely service, characterised by clear expertise and commercial insight."
    Chambers 2023
  • Quote
    "Anna Soilleux-Mills receives glowing endorsements for her practice, which focuses on gambling, e-commerce and consumer protection issues."
    Who's Who Legal
  • Quote
    "Next Generation Partner"
    Legal 500, 2022
  • Quote
    "recommended"
    Legal 500, 2018
  • Quote
    a "next generation lawyer".
    Legal 500, 2017-8
  • Quote
    "A name to note"
    Legal 500, 2016
  • Quote
    Clients recommend senior associate Anna Soilleux
    Legal 500, 2015

Relevant experience

  • A global entertainment platform on a range of commercial and regulatory matters.
  • Several large online gambling operators on the Competition and Markets Authority's consumer law investigation into the gambling industry.
  • 888 on a range of gambling regulatory, commercial and compliance matters.
  • Pragmatic Play and Pragmatic Solutions on its strategic partnership with the DAZN Group for the launch and operation of “DAZN Bet”.
  • Gamesys (now Bally’s) on a range of commercial and regulatory matters, including the services and platform agreement at the centre of its deal with the JackpotJoy Group pursuant to which Gamesys sold its Jackpotjoy business for GBP 425.8m.
  • The International Cricket Council on the media rights tender, bidding and evaluation process that resulted in cricket's biggest-ever global broadcast partnership.
  • Both rights holders and sponsors on various sports sponsorship agreements.

Memberships & Roles

  • Member of the International Masters of Gaming Law.

Education

  • 2007 - GDL/LPC, BPP Law School
  • 2005 - BSc Management Science, Management Science, University of Warwick, Warwick
Practice Areas
Commercial Advertising, Marketing & Sponsorship
sectors
Consumer Products TMT - Technology, Media & Telecommunications Esports & Games Gambling Sport

Insights by Anna

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United Kingdom
Law-Now · 08 Jul 2025

Prize draws and competitions in the spotlight: A voluntary code or future...

1 min read
United Kingdom
Law-Now · 30 May 2025

Delays to crunch time: The UK Government postpones new Advertising Reg­u­la­tions...

1 min read
United Kingdom
Law-Now · 01 May 2025

Online Safety Act: Ofcom publishes children's online safety codes and risk...

1 min read
United Kingdom
Law-Now · 28 Apr 2025

Level Up Compliance: Video games industry in the spotlight (again) for...

1 min read
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