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Portrait ofAnna Soilleux-Mills

Anna Soilleux-Mills


CMS Cameron McKenna Nabarro Olswang LLP
Cannon Place
78 Cannon Street
United Kingdom
Languages English

Anna is a commercial and regulatory partner in the Technology and Media team with a particular focus on the gambling, media and sport industries. 

With 15 years of experience, her expertise encompasses gambling regulation, consumer law, e-commerce, data protection, advertising regulation, sponsorship and media rights exploitation.

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"A brilliant practitioner."

Chambers, 2023

"Anna Soilleux-Mills offers an excellent, timely service, characterised by clear expertise and commercial insight."

Chambers 2023

"Anna Soilleux-Mills receives glowing endorsements for her practice, which focuses on gambling, e-commerce and consumer protection issues."

Who's Who Legal

"Next Generation Partner"

Legal 500, 2022


Legal 500, 2018

a "next generation lawyer".

Legal 500, 2017-8

"A name to note"

Legal 500, 2016

Clients recommend senior associate Anna Soilleux

Legal 500, 2015

Relevant experience

  • A global entertainment platform on a range of commercial and regulatory matters.
  • Several large online gambling operators on the Competition and Markets Authority's consumer law investigation into the gambling industry.
  • 888 on a range of gambling regulatory, commercial and compliance matters.
  • Pragmatic Play and Pragmatic Solutions on its strategic partnership with the DAZN Group for the launch and operation of “DAZN Bet”.
  • Gamesys (now Bally’s) on a range of commercial and regulatory matters, including the services and platform agreement at the centre of its deal with the JackpotJoy Group pursuant to which Gamesys sold its Jackpotjoy business for GBP 425.8m.
  • The International Cricket Council on the media rights tender, bidding and evaluation process that resulted in cricket's biggest-ever global broadcast partnership.
  • Both rights holders and sponsors on various sports sponsorship agreements.
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Memberships & Roles

  • Member of the International Masters of Gaming Law.
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  • 2007 - GDL/LPC, BPP Law School
  • 2005 - BSc Management Science, Management Science, University of Warwick, Warwick
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Gambling White Paper Consultations: Improving Consumer Choice on Direct...
On 26 July 2023, the Gambling Commission (GC) published their first set of consultations on the Gambling White Paper, which cover four key areas: Improving consumer choice on direct mar­ket­ing­Strength­en­ing...
Gambling White Paper Consultations: Financial Risk Checks
On 26 July 2023, the Gambling Commission (GC) published their first set of consultations in respect of reforms proposed in the Gambling White Paper, covering four key areas:Improving consumer choice on...
Gambling White Paper Review
On 5 June 2023 we held the CMS Gambling White Paper Webinar, with special guests Tim Miller (Executive Director, Gambling Commission), John O’Reilly (Chief Executive Officer, The Rank Group plc), Brigid...
ICO clarifies position on data sharing for financial risk checks
The UK Information Commissioner’s Office (“ICO”), the UK’s data protection regulator, has written an open letter to UK Finance, an industry body for UK banking and financial services, to clarify...
Case Summary and Analysis: Joan Parker-Grennan v Camelot UK Lotteries Limited
The Facts Ms Joan Parker-Grennan first opened an online National Lottery account on the 27th of February 2009 and, upon doing so, was required to tick a box confirming that she had read and agreed to...
The Gambling Review White Paper: Land-based gambling “lev­el­ling-up”?
The Government takes a noticeably different approach in respect of land-based gambling, to that of online gambling, in the proposals for gambling regulatory reform put forward in its White Paper. Whilst...
Gambling White Paper Review 2023 - webinar recording
In this webinar CMS Partners David Zeffman and Anna Soilleux-Mills were joined by a panel of industry experts to discuss key takeaways from the recently published Gambling White Pa­per. Pan­el­lists: ...
Gambling White Paper Review
We are pleased to invite you to the CMS webinar - Gambling White Paper Review on Monday 5 June, 5pm BST. CMS Partners David Zeffman and Anna Soilleux-Mills will be joined by a panel of industry experts...
The Gambling Review White Paper: Financial Risk Checks (AKA affordability...
One of the issues which prompted the most debate in the lead up to the White Paper has been the notion of ‘affordability checks’ for online operators i.e. whether – and the extent to which – gambling...
Gambling White Paper: Online Protections – stake limits, design standards,...
Accompanying its proposals in respect of affordability checks in the White Paper (on which we will shortly be publishing a dedicated article), the Government has set out a raft of additional “online...
The Gambling Review White Paper – the devil will be in the consultations
On 27 April 2023, approaching 2½ years following the Government’s launch of its review of the Gambling Act 2005, the Government has published its White Paper outlining its proposed reforms.  The...
Online gambling law and regulation in the United Kingdom
Last updated: April 2023