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Portrait of Anna Soilleux-Mills

Anna Soilleux-Mills


CMS Cameron McKenna Nabarro Olswang LLP
Cannon Place
78 Cannon Street
United Kingdom
Languages English

Anna is a partner in the Commercial Department with a particular focus on the gambling, media and technology industries. Her expertise encompasses gambling, e-commerce, data protection, advertising and consumer protection regulation and sponsorship and media rights exploitation.

For the gambling sector, Anna advises on the full range of commercial, operational and regulatory matters. This includes advising on Gambling Commission investigations and enforcement action, compliance and regulatory issues, software licensing, white label agreements and sponsorship and affiliate arrangements.

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Legal 500, 2018

a "next generation lawyer".

Legal 500, 2017-8

"A name to note"

Legal 500, 2016

Clients recommend senior associate Anna Soilleux

Legal 500, 2015

Relevant experience

  • Gamesys on the services and platform agreement which is at the centre of its deal with The Intertain Group pursuant to which Gamesys sold its Jackpotjoy business to Intertain for an initial purchase price of GBP 425.8m.
  • Betfred on its platform licensing deal with GVC.
  • Various large online gambling operators on the Competition and Markets Authority's investigation into the gambling industry.
  • The International Cricket Council on the media rights tender, bidding and evaluation process that resulted in cricket's biggest-ever global broadcast partnership.
  • Vodafone on its innovative and highly complex collaboration with Telefonica - a deal estimated by analysts to be worth GBP 1bn.
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Memberships & Roles

  • Member of the International Masters of Gaming Law.
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  • 2007 - GDL/LPC, BPP Law School
  • 2005 - BSc Management Science, Management Science, University of Warwick, Warwick
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ASA Rules so­cially ir­re­spons­ible bet­ting ads to be with­drawn
On 13th Oc­to­ber 2021, the Ad­vert­ising Stand­ards Au­thor­ity (“ASA”) ruled against the A&S Leis­ure Group t/a Na­po­leons Casi­nos. The ASA con­cluded that state­ments made on the web­site of Na­po­leons Casi­nos...
On­line gambling law and reg­u­la­tion in the United King­dom
The fu­ture of sports data: live data - Part 2
In the pre­vi­ous art­icle in our The Fu­ture of Sports Data series, we turned our fo­cus from ath­letes’ data to live sports data, and in par­tic­u­lar the on­go­ing leg­al chal­lenges we are see­ing re­lated to...
The fu­ture of sports data: Pro­ject Red Card and per­form­ance data
In the pre­vi­ous art­icle in this series, we ex­amined the patch­work of leg­al rights that can be used in the UK to as­sert a quasi “im­age right” and saw how ath­letes are in­creas­ingly as­sert­ing such leg­al...
CMS ad­vises WOW Tech Group on > EUR 1 bn busi­ness com­bin­a­tion with Love­honey...
Mu­nich – WOW Tech Group and Love­honey, two of the glob­al lead­ers for sexu­al well­ness products, join forces. To­geth­er with Swiss brand Amor­ana – ac­quired by Love­honey in 2020 – they now form the...
The fu­ture of sports data
Worth over US$1 bil­lion in 2020 and pro­jec­ted to be worth US$5 bil­lion by 2026, it is safe to say that sports data rights is a large and grow­ing busi­ness which brings cross-in­dustry en­gage­ment from sport­ing...
CMS ad­vises Ac­ton Cap­it­al on Series A fund­ing for kids’ au­dio plat­form...
In­ter­na­tion­al law firm CMS has ad­vised lead­ing growth-stage ven­ture cap­it­al firm Ac­ton Cap­it­al as lead in­vestor on the $17 mil­lion Series A fund­ing for Yoto Lim­ited, cre­at­or of Yoto Play­er, the young...
On­line harms reg­u­la­tion gains mo­mentum and shape
At the end of last year, the Gov­ern­ment pub­lished its long-awaited re­sponse to the con­sulta­tion on on­line harms. The re­sponse (the “Re­sponse”) (al­most) puts to bed nearly two years of spec­u­la­tion...
The Gambling Act Re­view – what do we know so far?
Fol­low­ing the an­nounce­ment on 8 Decem­ber 2020 that the Gov­ern­ment has launched its re­view of the Gambling Act 2005, the Terms of Ref­er­ence and Call for Evid­ence have now been pub­lished, to­geth­er with...
Gambling laws in Great Bri­tain – The re­view be­gins
This morn­ing (8 Decem­ber 2020), the UK Gov­ern­ment launched its “ma­jor and wide-ran­ging” and long-awaited re­view of gambling laws in Great Bri­tain. A call for evid­ence will run for 16 weeks and will...
CMS ad­vises ICC on ground-break­ing di­git­al con­tent part­ner­ship with Face­book
In­ter­na­tion­al law firm CMS has ad­vised the In­ter­na­tion­al Crick­et Coun­cil (ICC) on its latest di­git­al con­tent rights tender pro­cess, which saw Face­book be­come the ex­clus­ive di­git­al con­tent rights part­ner...