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The gambling industry is constantly in a state of change. While regulatory liberalisation is creating new opportunities in some jurisdictions, tightening legislation is closing down avenues in others. Our deep knowledge of the sector allows us to advise our clients on how to recognise, protect and optimise their opportunities within this shifting landscape.

Our gambling practice comprises lawyers drawn from across the firm, including our Commercial & Regulatory, Corporate, Tax, Dispute Resolution, Financial Services, EU & Competition and Intellectual Property practices and our expertise extends to all gambling products including betting, gaming, lotteries, prize competitions and promotions, both remote and land-based.

As well as years of experience in advising on gambling products, we have market leading financial services expertise which underpins our advice on payments issues and anti-money laundering.

With our experts across a network of 42 countries and long-standing relationships with local counsel in other jurisdictions, we are well placed to offer advice as new licensing regimes are introduced or legislation changes or on cross-border M&A. We can advise on the best jurisdiction for a client from both a regulatory and tax perspective. Whether a client wants to establish a new company, obtain a licence or needs market leading gambling tax advice, we provide a one-stop service.

Law-Now: Gambling
Vis­it Law-Now for leg­al know-how and com­ment­ary
CMS In­ter­act­ive Guide to On­line Gambling Reg­u­la­tion in Europe
CMS Ex­pert Guide to gambling laws in Africa
Read the Ex­pert Guide here


TonyBet fined for AML and so­cial re­spons­ib­il­ity fail­ings
The UK Gambling Com­mis­sion (“Com­mis­sion”) has con­cluded en­force­ment ac­tion against TonyBet in re­spect of anti-money laun­der­ing (“AML”) and so­cial re­spons­ib­il­ity breaches. On 18th Janu­ary 2023...
European Su­per League suf­fers dam­aging blow in latest round of leg­al chal­lenge
The pro­posed European Su­per League (ESL) needs little in­tro­duc­tion – when an­nounced in April 2021, the plans to launch a break­away league in­volving some of Europe’s biggest clubs re­ceived a severe...
Dark Pat­terns in Gambling?
In a re­cent art­icle, we looked at the concept of so called “dark pat­terns” and the in­creas­ing scru­tiny it is re­ceiv­ing from reg­u­lat­ors in the UK and EU across con­sumer law, com­pet­i­tion law, ad­vert­ising...
The grow­ing reg­u­lat­ory scru­tiny around “dark pat­terns” and an up­date on...
The no­tion of so called “dark pat­terns” has re­cently garnered in­creas­ing at­ten­tion, with their use in on­line sec­tors be­ing scru­tin­ised by reg­u­lat­ors around the world. But what are they? What are the...
ASA rules that Lot­to­land lot­tery bet­ting ads misled the pub­lic
On 26 Oc­to­ber 2022, the Ad­vert­ising Stand­ards Au­thor­ity (ASA) ruled that Lot­to­land breached the CAP Code by mis­lead­ing the pub­lic with three ads. The three ads were in­vest­ig­ated by the ASA, and the com­plain­ant’s...
Au­gust 2022 sees Gambling Com­mis­sion en­force­ment ac­tions against four op­er­at­ors
In Au­gust 2022, the UK Gambling Com­mis­sion con­cluded en­force­ment ac­tion against four op­er­at­ors, in­clud­ing the Com­mis­sion’s largest reg­u­lat­ory set­tle­ment to date. 1. En­tain Group On 17th Au­gust 2022...
Bet­way fined for ad­vert­ising breaches
On 12 Septem­ber 2022, the Gambling Com­mis­sion an­nounced that it had fined Bet­way Lim­ited more than £400,000 for ad­vert­ising its ser­vices on sec­tions of a web­site aimed at chil­dren. The Com­mis­sion has...
The ASA rules that the ads of two gambling com­pan­ies were so­cially ir­re­spons­ible
On 3 Au­gust 2022, the Ad­vert­ising Stand­ards Au­thor­ity (the ASA) pub­lished two rul­ings, each up­hold­ing com­plaints in re­la­tion to gambling ads. Both ads, a TV ad for LC In­ter­na­tion­al Ltd (trad­ing as Cor­al)...
Gambling Com­mis­sion pub­lishes ad­vice for op­er­at­ors on im­prov­ing com­plaints...
Fol­low­ing a re­view of 34 op­er­at­ors’ com­plaints policies, the Gambling Com­mis­sion (the “Com­mis­sion”) has pub­lished ad­vice and good prac­tice for op­er­at­ors on com­plaints hand­ling. The Com­mis­sion’s...
Loot boxes will not be reg­u­lated (yet)
Fol­low­ing a 22-month Con­sulta­tion, the gov­ern­ment has de­cided that loot boxes in video games will not be banned in the UK un­der the Gambling Act or reg­u­lated through oth­er le­gis­lat­ive changes. In­stead...
CMS Gambling Con­fer­ence 2022
Dav­id Zeff­man, Head of Gambling and Sport at CMS, gives his open­ing re­marks on top­ics such as the up­com­ing Gambling White Pa­per (in­clud­ing when it is likely to be pub­lished), the mor­al pen­du­lum of gambling reg­u­la­tion and how the reg­u­lat­ory land­scape has shif­ted over re­cent dec­ades. Dav­id also dis­cusses oth­er re­cent de­vel­op­ments such as the chan­ging role of the Gambling Com­mis­sion and the his­tory and back­ground of the gov­ern­ment’s most re­cent gambling re­view, in­clud­ing its aim of strik­ing a bal­ance between the free­dom of the in­di­vidu­al and pro­tect­ing vul­ner­able people.
The Gambling Com­mis­sion’s En­force­ment Ac­tions pub­lished in May 2022
In May 2022, the UK Gambling Com­mis­sion car­ried out en­force­ment ac­tion against two op­er­at­ors who have been fined a com­bined total of £675,000 and sus­pen­ded the li­cence of a third op­er­at­or pending a reg­u­lat­ory...