United Kingdom

The gambling industry is constantly in a state of change. While regulatory liberalisation is creating new opportunities in some jurisdictions, tightening legislation is closing down avenues in others. Our deep knowledge of the sector allows us to advise our clients on how to recognise, protect and optimise their opportunities within this shifting landscape.

Our gambling practice comprises lawyers drawn from across the firm, including our Commercial & Regulatory, Corporate, Tax, Dispute Resolution, Financial Services, EU & Competition and Intellectual Property practices and our expertise extends to all gambling products including betting, gaming, lotteries, prize competitions and promotions, both remote and land-based.

As well as years of experience in advising on gambling products, we have market leading financial services expertise which underpins our advice on payments issues and anti-money laundering.

With our experts across a network of 42 countries and long-standing relationships with local counsel in other jurisdictions, we are well placed to offer advice as new licensing regimes are introduced or legislation changes or on cross-border M&A. We can advise on the best jurisdiction for a client from both a regulatory and tax perspective. Whether a client wants to establish a new company, obtain a licence or needs market leading gambling tax advice, we provide a one-stop service.

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Law-Now: Gambling
Vis­it Law-Now for leg­al know-how and com­ment­ary
CMS In­ter­act­ive Guide to On­line Gambling Reg­u­la­tion...


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23 Jul 19
De­liv­er­ing for you in gambling
22 Jan 20
CMS Gambling Con­fer­ence 2020
09 Dec 19
Em­ploy­ment Law and the Mani­fes­tos
Over the last fort­night the ma­jor polit­ic­al parties in the United King­dom have re­leased their elec­tion mani­fes­tos, out­lining vari­ous em­ploy­ment law changes if they are elec­ted. Com­mon themes across the...
CMS Ex­pert Guide to On­line Gambling Reg­u­la­tion in Europe
29 Nov 19
Gibral­tar’s status with­in the EU
AG opin­ion ad­voc­ates strict in­ter­pret­a­tion of EU dir­ect­ive, but con­firms dis­crim­in­at­ory nature of Bul­gari­an le­gis­la­tion con­trary to free­dom of es­tab­lish­ment The opin­ion of Ad­voc­ate Gen­er­al Hogan (the...
February 2019
CMS Gambling Con­fer­ence 2019 In­tro­duc­tion
22 Nov 19
ASA rules that Merkur Cashino pro­mo­tion was not aimed at chil­dren
On 20 Novem­ber 2019, the Ad­vert­ising Stand­ards Au­thor­ity (“ASA”) con­cluded that a pro­mo­tion on the back of a child's bus tick­et for Cashino Gam­ing Ltd t/a Merkur Cashino (“Merkur Cashino”) of­fer­ing...
February 2019
Find­ing a healthy reg­u­lat­ory bal­ance
19 Nov 19
UK-based gambling firms to ex­pect ser­i­ous com­plic­a­tions when re­ceiv­ing...
Gov­ern­ment rep­res­ent­at­ives have warned com­pan­ies op­er­at­ing in the gambling sec­tor that in­ter­na­tion­al trans­fers of per­son­al data will be­come sig­ni­fic­antly more com­plex fol­low­ing the UK’s exit from the...
February 2019
The re­la­tion­ship between sport and bet­ting
15 Nov 19
Brexit and data pro­tec­tion: what to do next (when you don’t know what’s...
Whilst the threat of a no-deal Brexit has been aver­ted for now, the fu­ture is by no means cer­tain. We have high­lighted some of the key is­sues for UK-based or­gan­isa­tions, and the EEA or­gan­isa­tions that...
February 2019
Cus­tom­er in­ter­ac­tions and the cur­rent reg­u­lat­ory en­vir­on­ment