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Sam is a partner in the sports and media team. His work on the launch of the Esports World Cup has seen the TMT team shortlisted for 2024  “TMT Team of the Year” at the British Legal Awards.

Sam provides commercial and regulatory advice to clients across the media, sports and Esports industries, including in relation to: (i) event organisation; (ii) the launch of new platforms, (iii) content distribution; (iv) media regulatory developments; and (v) advertising and marketing.  

Sam has worked closely with his clients over the past 5 years on the launch of a number of new media technology products, so much so that there aren’t many households in the UK that don’t own a smart TV, STB or smart speaker that Sam hasn’t helped launch. 
 
Sam’s clients include household brands, linear and on-demand service providers, rights holders, tech giants and advertisers. 

Relevant experience

  • Esports World Cup Foundation on the launch of the Esports World Cup.
  • A global mobile company on the launch of a new Esports platform.
  • Paramount and Sky on a number of aspects relating to their partnership to launch the new subscription video on demand streaming service, SkyShowtime.
  • An international sports body on the media distribution of its European events.
  • A number of clients on the new Media Act.
  • Sky on the launch of new products across the UK and Europe.
  • BT on a number of aspects on the BT Sport joint venture with Discovery, including rights distribution agreements. 
  • Red Bull on various advertising, commercial contracts and data protection matters. 

Memberships & Roles

Education

  • 2010 - LPC - College of Law
  • 2009 - Bachelor of Laws (LLB), Law, Second class honours, upper division (2:1), University of Manchester, Manchester

Insights by Sam

The Media Act 2024: What’s happened and what’s next

26 Mar 2026 13 min read

All things VoD Code: what’s happened and what’s next

23 Mar 2026 7 min read

Channel 4's in-house production: Ofcom sets the ground rules

06 Mar 2026 5 min read

Prominence and accessibility on connected TV platforms: draft code and guidance

25 Feb 2026 8 min read
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