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Sam is a Partner in CMS' Media & Sports practice with a particular focus on sports, esports, media and live events. He advises rights holders, event organisers, governing bodies, broadcasters, sponsors and investors on many of the world's most significant sports and entertainment projects.
Sam has played a leading role on some of the most innovative and high-profile projects in Saudi Arabia. Through his work on landmark sporting, entertainment and esports events, he has developed extensive experience advising on large-scale projects involving multiple stakeholders, governments, rights holders, sponsors, publishers, broadcasters and international partners.
In addition to his work on major events, Sam advises leading media companies, broadcasters, streaming platforms, sports organisations and technology businesses on commercial contracts, product launches, regulatory developments, advertising and content distribution arrangements. His clients range from household brands and global rights holders to emerging technology businesses and innovative start-ups.
Sam's work forms part of CMS' market-leading sports, media and esports practice. His role advising the Esports World Cup Foundation contributed to CMS receiving the British Legal Awards 2024 – TMT Team of the Year, recognising the firm's work on some of the most innovative projects in the technology, media and entertainment sectors.
CMS is also recognised by leading legal directories for its sports, media and commercial contracts capabilities. Clients have described the team as:
"What sets CMS apart is that they really know the industry – they are more than just legal advisers and have worked with us not just on our legal requirements, but also in achieving our commercial goals."
