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Publication 02 Jul 2025 · United Kingdom

Distribution in the digital age

CMS toolkit series

1 min read

Globalisation and digitalisation continue to reshape businesses – creating new markets, breaking down barriers to entry, crossing borders and blurring supply chains and routes to market. Competition and regulatory authorities are trying to keep pace with these developments, modifying rules governing distribution and the protection of consumers.

The rules governing distribution agreements and how they operate both across the EU and within the UK changed in 2023. These rules deal with how businesses sell their products to market, whether that’s through direct online sales, their own stores, third party sales platforms or more traditional distribution agreements.

In this briefing note we discuss:

  1. What the new rules were and the key changes.
  2. The opportunities and challenges for businesses when dealing with online sales channels. 
  3. Ten questions to help companies consider the implications for their businesses.
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