Law-Now
03 Jul 2025 ·
International
Advertising discount pricing in Swiss retail: SECO provides guidance on the Revised Price Indication Ordinance
1 min read
On 1 January 2025, revised rules on self-comparative pricing entered into force. Retailers now benefit from increased flexibility when advertising price reductions. They may choose between the traditional "halving rule" and the "two-month limitation" and a new...
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