Sports law is a complex maze, from acquiring and exploiting media and content rights, sponsorship, branding and endorsements contracts, over licensing and merchandising, management agreements and team contracts, to venue use agreements, ticketing, catering and hospitality. The industry also faces a complex array of regulatory, socio-political and legal challenges, including a renewed focus on fairness, transparency and anti-bribery and corruption.

Thanks to an in-depth understanding of your sector and its dynamics,  some of the most prominent names in international sport have chosen to work with CMS over the years. Our enthusiastic sports law experts have acted on a variety of landmark deals and support our clients on complex and diverse issues. 

Many sporting contracts involve international aspects. Thanks to our valuable local knowledge and global coverage, we can offer cross-border legal advice on international transactions. As sensitivity to the different legal systems and approaches to negotiations is key, we always make sure we tailor our advice and negotiation strategies accordingly.

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"They are diligent, timely, connected, professional and very experienced."

Chambers, 2018
11 January 2018
High­lights of our ex­per­i­ence in Sport
Ma­jor Foot­ball Clubs on in­vest­ment in and takeovers of some of Eng­lish foot­ball’s biggest clubs such as Liv­er­pool, Chelsea, Ever­ton and Ar­sen­al.All Eng­land Law Ten­nis and Cro­quet Club on se­cur­ing plan­ning per­mis­sion for the new roof on Court 1 and wo
Law-Now: Sports
Vis­it Law-Now for leg­al know-how and com­ment­ary


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17 October 2019
CMS ad­vises ICC on ground-break­ing di­git­al con­tent part­ner­ship with Face­book
In­ter­na­tion­al law firm CMS has ad­vised the In­ter­na­tion­al Crick­et Coun­cil on its latest di­git­al con­tent rights tender pro­cess, which saw Face­book be­come the ex­clus­ive di­git­al con­tent rights part­ner in the In­di­an sub-con­tin­ent for all of the ICC glob­al even
October 2019
Our sports team provides do­mest­ic and in­ter­na­tion­al sup­port to some of the world’s best. We are more than just law­yers. We give our cli­ents tech­nic­al and com­mer­cial in­sight based on our con­tacts and know­ledge across the en­tire sports sec­tor. Our prac­tice
1 August 2019
CMS ad­vises Reedtz Lim­ited on ac­quis­i­tion of his­tor­ic Notts County Foot­ball...
CMS ad­vises Reedtz Lim­ited on ac­quis­i­tion of his­tor­ic Notts County Foot­ball Club. Find out more.
31 July 2018
En­dorse­ment Dol­lars vs Ma­jor Suc­cess
Will An­der­son from CMS poses the ques­tion of wheth­er en­dorse­ment deals are dam­aging per­form­ance of pro­fes­sion­al golf - find out more about Will's views.
13 July 2018
The chan­ging face of sports broad­cast­ing
10 July 2018
No Al­co­hol (Ad­vert­ising), no World Cup? – FIFA's in­flu­ence on al­co­hol reg­u­la­tion
09 July 2018
Tack­ling gender in­equal­ity in sport – show me the money
With the 2018 For­bes List of the World’s Highest Paid Ath­letes pub­lished on 5 June 2018, Will An­der­son com­ments on some of its most shock­ing find­ings.
July 2018
The de­vel­op­ment of di­git­al sports me­dia com­pan­ies
In our Sports Trends art­icle, pub­lished in Janu­ary and ac­cess­ible here, we dis­cussed the de­vel­op­ment of di­git­al me­dia com­pan­ies thriv­ing in the non-live sports sphere. Whilst large TV broad­casters..
July 2018
Im­age rights li­censed to the club: what is at stake for clubs and play­ers/coaches?
July 2018
The rise of hu­man en­hance­ment in sport
July 2018
How to ad­dress mal­prac­tice in sports: The is­sue of com­pli­ance
July 2018
Find­ing the bal­ance: hu­man touch versus high tech
Mil­len­ni­als and the fu­ture of the hotel and res­taur­ant sec­tor