EU product recall procedures branded 'tough' by Marketing magazine
Trade magazine Marketing this week highlighted the product recall aspect of the EC's General Product Safety Directive. The magazine uses the recent Dasani example (recall of 500,000 bottles of water after finding higher-than-normal levels of chemical bromate) as proof that manufacturers and distributors need to be ready with their plan of action should a product recall be necessary.
As the DTI is still consulting on the GPSD, it is not too late to have your opinions heard. CMS Cameron McKenna is currently conducting a survey into the GPSD and its effects. To take part in this, please click here.
A full set of results will be available to respondents.
For more information, please contact Chris Hodges on +44 (0)20 7367 2738 or at christopher.hodges@cms-cmck.com or Mark Tyler on +44(0)20 7367 2568 or at mark.tyler@cms-cmck.com
