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Table of contents
  1. Media emissions
  2. UK and EU Targets
  3. Collaboration
  4. Calculation in practice
  5. Internal focus
  6. Advertising: proactive steps
  7. Live sport
  8. Climate change coverage
  9. Getting the message across
  10. Dedicated Energy & Climate Change practice

Getting the message across

For media companies, the twin responsibilities of working towards net zero and of conveying the importance of that message to their viewers, readers and consumers requires a carefully calibrated approach.

In a sector generally characterised by a high level of competition, the level of co-operation and collaboration between the major participants serves as a role model for others to follow.

Global success at COP26 will ultimately be judged by governments’ collective efforts to achieve their goals. Similarly, the media sector may well be judged by its ability to communicate and persuade people to change their behaviour. It is a responsibility they seem well-equipped to manage and one that CMS is actively engaged in helping with.

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Publication
The media and climate change
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Key contacts

Victoria Gaskell
Victoria Gaskell
Partner
UK Media Team Leader
London
T +44 20 7067 3230
Olivia Jamison
Olivia Jamison
Partner
London
T +44 20 7367 2055
John Enser
John Enser
Partner
TMIC Practice Group Leader
London
T +44 207 067 3183
Paul Guite
Paul Guite
Partner
Co-Head of Media
London
T +44 207 067 3465
Selina Potter
Selina Potter
Partner
Head of Broadcasting
London
T +44 20 7067 3193
Anna Soilleux-Mills
Anna Soilleux-Mills
Partner
London
T +44 207 067 3765
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