Publication
28 Oct 2021 ·
United Kingdom
Getting the message across
1 min read
For media companies, the twin responsibilities of working towards net zero and of conveying the importance of that message to their viewers, readers and consumers requires a carefully calibrated approach.
In a sector generally characterised by a high level of competition, the level of co-operation and collaboration between the major participants serves as a role model for others to follow.
Global success at COP26 will ultimately be judged by governments’ collective efforts to achieve their goals. Similarly, the media sector may well be judged by its ability to communicate and persuade people to change their behaviour. It is a responsibility they seem well-equipped to manage and one that CMS is actively engaged in helping with.
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