The Future of Scottish Tourism

Daydreaming about that trip to the beaches of Barra and the Outer Hebrides? Browsing the best of Glasgow or Edinburgh for your next city break? As the world begins to open up once again, so too does Scotland’s tourism sector – a sector that supports over 200,000 jobs and is worth over £4 billion per annum to the Scottish economy.  

Join us at an online panel focusing on the future of tourism in Scotland on Wednesday 11 May at 9:30am (GMT). We will be joined by:

Vicki Miller – Director of Marketing & Digital, VisitScotland;

Marcus Pickering – Co-founder of Pickering’s Gin; and 

Tricia Fox – CEO of the PR and marketing firm, Cunningly Good Group.

Together, we will be examining how Scotland’s tourism sector can continue to rebound in 2022 and beyond, discussing the role that domestic and international tourism will play in the sector’s continued recovery, as well as support the sector needs going forward. We will also discuss opportunities for innovation and hear how Pickering’s Gin is using “experiential tourism” to build its brand and bridge the gap between tourism and the food & drink sector.