Esports & Games

United Kingdom

Our lawyers are at the forefront of the Esports and Games revolution.

Esports and Games sit at the intersection of many of our core areas of expertise, including sports, media, advertising, technology, video games and gambling. We understand the intricacies of the industries and are able not only to provide legal solutions but also a customised strategy tailored to your objectives.

Our legal advice and comprehensive sector knowledge is extensive. We can help you on matters such as:

  •  Contract drafting, for example:
    •  Developing games and platform offerings including setting up suitable cloud solutions.
    •  Organising Esports events including concluding agreements with game publishers, organisers, Esports teams, sponsors and media partners.
    •  Marketing agreements.
  • Media rights.
  • Regulatory requirements.
  • IP.
  • terms of use, privacy notices and cookie policies.
  • Dispute resolution.
  • Employment matters.
  • Supporting both established players and new entrants in the industry on all corporate events life-cycle from early-stage financing through to exit.
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"They are diligent, timely, connected, professional and very experienced."

Chambers, 2018
June 2018
High­lights of our ex­per­i­ence in Es­ports & Games
GINX TV Lim­ited in re­la­tion to a dis­tri­bu­tion agree­ment between Ginx (op­er­at­or of a chan­nel ded­ic­ated to e-sports pro­gram­ming) and TVK24 for dis­tri­bu­tion of a Ginx chan­nel in the USA.Es­ports Mogul on the leg­al­ity of the launch of an Es­ports plat­form

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31 July 2020
An­nu­al Re­view 2019 – 2020
We are liv­ing in tur­bu­lent times, char­ac­ter­ised by polit­ic­al, cli­mate and health crises. The most acute of these – the COV­ID-19 pan­dem­ic – has clearly shown how in­ter­con­nec­ted our eco­nom­ies are: travel, com­merce and sup­ply chains world­wide have been im­pacted. No in­di­vidu­al or busi­ness has re­mained totally un­af­fected by it.As a glob­al or­gan­isa­tion, with a pres­ence in key busi­ness hubs around the world, we are wit­ness­ing the im­pact of the pan­dem­ic firsthand. Our teams in Asia, Europe, Africa and Lat­in Amer­ica are help­ing cli­ents deal with this un­pre­ced­en­ted situ­ation. Un­fold­ing in dif­fer­ent in­tens­it­ies in dif­fer­ent parts of the world at dif­fer­ent times, our teams are in the for­tu­nate po­s­i­tion of be­ing able to con­nect with and learn from each oth­er. This en­ables us to sup­port our cli­ents in a mean­ing­ful way, listen­ing to and un­der­stand­ing their con­cerns and provid­ing them with busi­ness-rel­ev­ant ad­vice that draws on in­sights from our ex­perts world­wide.In this crisis, we, as a so­ci­ety, are at a cross­roads. What is cer­tain is that for in­di­vidu­als and busi­nesses (ours in­cluded) there will be no ‘back to busi­ness as usu­al’. Things need to (and will) change. How we shape the ‘new nor­mal’ is up to us. In this An­nu­al Re­view, we look at some key de­vel­op­ments that are in­creas­ingly im­pact­ing busi­ness suc­cess. Com­pan­ies need to take these in­to con­sid­er­a­tion when ad­apt­ing their op­er­a­tions to the new busi­ness en­vir­on­ment.The months ahead will be chal­len­ging for us all. Busi­nesses will need to think stra­tegic­ally and po­s­i­tion them­selves for suc­cess in the new nor­mal. We at CMS see it as our task to guide our cli­ents through this chan­ging busi­ness land­scape.Mat­thi­as Licht­blau (Ex­ec­ut­ive Dir­ect­or) Pierre-Sé­bas­tien Thill (Chair­man) Duncan We­st­on (Ex­ec­ut­ive Part­ner) CMS Ex­ec­ut­ive Team
16 March 2020
CMS ad­vises Bede Gam­ing on its sale of a ma­jor­ity stake to Gausel­mann
In­ter­na­tion­al law firm CMS has ad­vised Bede Gam­ing, the UK headquartered de­veloper of on­line gam­ing plat­forms for casi­nos, sports bet­ting and lot­ter­ies, on the sale of a ma­jor­ity stake to the Gausel­mann Group. Read more here.
June 2018
High­lights of our ex­per­i­ence in Es­ports & Games
High­lights of our ex­per­i­ence in eS­ports & Gam­ing