Esports & Games

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Our lawyers are at the forefront of the Esports and Games revolution.

Esports and Games sit at the intersection of many of our core areas of expertise, including sports, media, advertising, technology, video games and gambling. We understand the intricacies of the industries and are able not only to provide legal solutions but also a customised strategy tailored to your objectives.

Our legal advice and comprehensive sector knowledge is extensive. We can help you on matters such as:

  •  Contract drafting, for example:
    •  Developing games and platform offerings including setting up suitable cloud solutions.
    •  Organising Esports events including concluding agreements with game publishers, organisers, Esports teams, sponsors and media partners.
    •  Marketing agreements.
  • Media rights.
  • Regulatory requirements.
  • IP.
  • terms of use, privacy notices and cookie policies.
  • Dispute resolution.
  • Employment matters.
  • Supporting both established players and new entrants in the industry on all corporate events life-cycle from early-stage financing through to exit.
High­lights of our ex­per­i­ence in Es­ports & Games
GINX TV Lim­ited in re­la­tion to a dis­tri­bu­tion agree­ment between Ginx (op­er­at­or of a chan­nel ded­ic­ated to e-sports pro­gram­ming) and TVK24 for dis­tri­bu­tion of a Ginx chan­nel in the USA.Es­ports Mogul on...
Ad­vising the Board


CMS ad­vises on sale of Avid Gam­ing to En­tain
In­ter­na­tion­al law firm CMS has ad­vised the selling share­hold­er of De­is Ltd (Avid Gam­ing) on its CAD $300m sale to En­tain plc (En­tain), the lead­ing glob­al sports bet­ting, gam­ing and in­ter­act­ive en­ter­tain­ment...
CMS ad­vises Sports En­ter­tain­ment Ac­quis­i­tion Corp on com­bin­a­tion with Su­per...
In­ter­na­tion­al law firm CMS has ad­vised Sports En­ter­tain­ment Ac­quis­i­tion Corp, a pub­licly traded spe­cial pur­pose ac­quis­i­tion com­pany, on its agree­ment to com­bine with SGHC Ltd. (Su­per Group), the par­ent...
An­nu­al Re­view 2019 – 2020
We are liv­ing in tur­bu­lent times, char­ac­ter­ised by polit­ic­al, cli­mate and health crises. The most acute of these – the COV­ID-19 pan­dem­ic – has clearly shown how in­ter­con­nec­ted our eco­nom­ies are: travel, com­merce and sup­ply chains world­wide have been im­pacted. No in­di­vidu­al or busi­ness has re­mained totally un­af­fected by it.As a glob­al or­gan­isa­tion, with a pres­ence in key busi­ness hubs around the world, we are wit­ness­ing the im­pact of the pan­dem­ic firsthand. Our teams in Asia, Europe, Africa and Lat­in Amer­ica are help­ing cli­ents deal with this un­pre­ced­en­ted situ­ation. Un­fold­ing in dif­fer­ent in­tens­it­ies in dif­fer­ent parts of the world at dif­fer­ent times, our teams are in the for­tu­nate po­s­i­tion of be­ing able to con­nect with and learn from each oth­er. This en­ables us to sup­port our cli­ents in a mean­ing­ful way, listen­ing to and un­der­stand­ing their con­cerns and provid­ing them with busi­ness-rel­ev­ant ad­vice that draws on in­sights from our ex­perts world­wide.In this crisis, we, as a so­ci­ety, are at a cross­roads. What is cer­tain is that for in­di­vidu­als and busi­nesses (ours in­cluded) there will be no ‘back to busi­ness as usu­al’. Things need to (and will) change. How we shape the ‘new nor­mal’ is up to us. In this An­nu­al Re­view, we look at some key de­vel­op­ments that are in­creas­ingly im­pact­ing busi­ness suc­cess. Com­pan­ies need to take these in­to con­sid­er­a­tion when ad­apt­ing their op­er­a­tions to the new busi­ness en­vir­on­ment.The months ahead will be chal­len­ging for us all. Busi­nesses will need to think stra­tegic­ally and po­s­i­tion them­selves for suc­cess in the new nor­mal. We at CMS see it as our task to guide our cli­ents through this chan­ging busi­ness land­scape.Mat­thi­as Licht­blau (Ex­ec­ut­ive Dir­ect­or) Pierre-Sé­bas­tien Thill (Chair­man) Duncan We­st­on (Ex­ec­ut­ive Part­ner) CMS Ex­ec­ut­ive Team
CMS ad­vises Bede Gam­ing on its sale of a ma­jor­ity stake to Gausel­mann
In­ter­na­tion­al law firm CMS has ad­vised Bede Gam­ing, the UK headquartered de­veloper of on­line gam­ing plat­forms for casi­nos, sports bet­ting and lot­ter­ies, on the sale of a ma­jor­ity stake to the Gausel­mann...
Should loot boxes be clas­si­fied as gambling?
The loot box seems to be al­most a re­quire­ment for any AAA re­lease in the video gam­ing world today. From Over­watch's pi­on­eer­ing use of the term, to FIFA's Ul­ti­mate Team pack, to NBA 2k20  be­ing slammed...
Is vir­tu­al real­ity the fu­ture of es­ports?
There's no deny­ing the im­pact that es­ports has has in the last few years - glob­al es­ports rev­en­ues are ex­pec­ted to break the bil­lion dol­lar mark this year and the in­dustry can boast a pleth­ora of non-en­dem­ic...
Un­der the Radar: Why Does Nobody Really Know About In­dia’s Boom­ing Es­ports...
I con­sume es­ports news on an al­most daily basis and like to think I’m fairly well in­formed on the latest go­ings-on in the es­ports sec­tor. That said, it oc­curred to me that I knew next to noth­ing about...
Grow­ing Pains: Pit­falls of Es­ports' Rap­id Ex­pan­sion
Wheth­er it is via new non-en­dem­ic in­vest­ment, spon­sors, teams/or­gan­isa­tions or busi­ness ven­tures with oth­er sec­tors, it is be­com­ing in­creas­ingly clear that the es­ports sec­tor is ex­pand­ing. Whilst this...
Keep Calm and Carry on Play­ing - Es­ports are Here to Stay
In re­cent years, the ma­jor­ity of busi­ness fo­cused es­ports art­icles I have read tend to be over­whelm­ingly pos­it­ive about the fu­ture of the sec­tor. Every few months there are re­ports of the sec­tor's 'rap­id...
New Non-En­dem­ic Spon­sors Seek­ing a Piece of the Es­ports Pie
What do Mas­ter­card, KFC, Head & Shoulders, Uni­ver­sal Mu­sic, Snick­ers and the U.S. Air­force have in com­mon? Oth­er than be­ing glob­ally re­cog­nised com­pan­ies/brands/or­gan­isa­tions, these are just a few of...
Katowice Re­in­forces its Com­mit­ment to Pro­mote and Host Es­ports Events
It's likely that you have nev­er heard of Katowice - and you'd be for­giv­en for not hav­ing so. It's a small, quiet town in the South West of Po­land with a total pop­u­la­tion of about 300,000 and no par­tic­u­larly...
Will fans pay per view for ex­clus­ive es­ports con­tent?
"[Es­ports] is nev­er go­ing pay-per-view and it shouldn’t”. This un­equi­voc­al com­ment, made as re­cently as Septem­ber 2018 in a pub­lic for­um by data firm GRID’s CEO Mor­itz Maurer and backed by in­dustry...