Esports & Games

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Our lawyers are at the forefront of the Esports and Games revolution. 

Esports and Games sit at the intersection of many of our core areas of expertise, including sports, media, advertising, technology, video games and gambling. We understand the intricacies of the industries and are able not only to provide legal solutions but also a customised strategy tailored to your objectives.

Our legal advice and comprehensive sector knowledge is extensive. We can help you on matters such as:

  •  Contract drafting, for example:
    •  Developing games and platform offerings including setting up suitable cloud solutions.
    •  Organising Esports events including concluding agreements with game publishers, organisers, Esports teams, sponsors and media partners.
    •  Marketing agreements.
  • Media rights.
  • Regulatory requirements.
  • IP.
  • terms of use, privacy notices and cookie policies.
  • Dispute resolution.
  • Employment matters.
  • Supporting both established players and new entrants in the industry on all corporate events life-cycle from early-stage financing through to exit.
07/12/2023
COP28: how the law can unite, act and deliver the UN SDGs
The law, and the work of lawyers, should enable countries, communities and companies to deliver the changes needed to achieve the UN SDGs and the Paris Agreement. As COP28 urges us to unite, act and deliver, Advocates for International Development (A
17/01/2023
CMS UK Media and Sports Highlights 2022
CMS has had another busy year, acting on a range of international media and sports deals. We were delighted to welcome John Cloke (Partner) and Oliver Kichenside (Of Counsel) to our team this year...
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06/02/2024
CMS UK Media and Sports Highlights 2023
The CMS Media and Sports team has had another busy year, supporting our diverse client base (ranging from international corporates to individual creatives and founders), on a broad range of projects including...
09/11/2023
CMS advises LiveScore Group on two strategic deals
International law firm CMS has advised global sports media business, LiveScore Group, on two strategic deals with South Africa-based software development specialist, Wonderlabz, and Swedish sports betting...
17/01/2023
CMS UK Media and Sports Highlights 2022
CMS has had another busy year, acting on a range of international media and sports deals. We were delighted to welcome John Cloke (Partner) and Oliver Kichenside (Of Counsel) to our team this year...
26/09/2022
CMS advises Anzo Group on the sale of Roxor Gaming
International law firm CMS has advised Anzo Group on the sale of leading independent UK-based iGaming content supplier, Roxor Gaming, to Aristocrat Leisure, the Australian Stock Exchange listed leading...
08/02/2022
CMS advises on sale of Avid Gaming to Entain
International law firm CMS has advised the selling shareholder of Deis Ltd (Avid Gaming) on its CAD $300m sale to Entain plc (Entain), the leading global sports betting, gaming and interactive entertainment...
29/04/2021
CMS advises Sports Entertainment Acquisition Corp on combination with Super...
International law firm CMS has advised Sports Entertainment Acquisition Corp, a publicly traded special purpose acquisition company, on its agreement to combine with SGHC Ltd. (Super Group), the parent...
16/03/2020
CMS advises Bede Gaming on its sale of a majority stake to Gauselmann
International law firm CMS has advised Bede Gaming, the UK headquartered developer of online gaming platforms for casinos, sports betting and lotteries, on the sale of a majority stake to the Gauselmann...
12/09/2019
Should loot boxes be classified as gambling?
The loot box seems to be almost a requirement for any AAA release in the video gaming world today. From Overwatch's pioneering use of the term, to FIFA's Ultimate Team pack, to NBA 2k20  being slammed...
22/07/2019
Is virtual reality the future of esports?
There's no denying the impact that esports has has in the last few years - global esports revenues are expected to break the billion dollar mark this year and the industry can boast a plethora of non-endemic...
17/04/2019
Under the Radar: Why Does Nobody Really Know About India’s Booming Esports...
I consume esports news on an almost daily basis and like to think I’m fairly well informed on the latest goings-on in the esports sector. That said, it occurred to me that I knew next to nothing about...
02/01/2019
Growing Pains: Pitfalls of Esports' Rapid Expansion
Whether it is via new non-endemic investment, sponsors, teams/or­gan­isa­tions or busi­ness ven­tures with other sectors, it is becoming increasingly clear that the esports sector is expanding. Whilst this...
25/10/2018
Keep Calm and Carry on Playing - Esports are Here to Stay
In recent years, the majority of business focused esports articles I have read tend to be overwhelmingly positive about the future of the sector. Every few months there are reports of the sector's 'rapid...