Modern society is characterised by massive exchanges of goods and services. The interactions between producers, trademark owners, suppliers, traders and buyers are becoming ever more complex. The technical and legal questions arising from this situation are equally challenging as it has to be established who owns or is allowed to realise particular rights, what type of protection consumers enjoy, whose general terms and conditions apply or how the duty to perform is distributed. Competent advice is necessary to move confidently in this jungle of rights and obligations, claims and standards. CMS Reich-Rohrwig Hainz has been successfully active in this field for many years. We advise producers, trademark owners, traders and licensees. Our experts work in small, specialised teams and have in-depth knowledge of a wide range of industries – and they know what our clients need.